Significant Update...

[Jannard]

There are some significant updates and changes that I would like to share…

1. EPIC-Ms are being built at a rapid pace. There is no waiting if you want to buy an EPIC-M starting tomorrow. Supply is limited. Just remember that these are still pre-production cameras and firmware upgrades will be necessary to enable some remaining features. EPIC-Ms have a 2 year warranty.

The EPIC-M program has helped us tune up for beginning EPIC-X production late August and full swing production early September.

2. EPIC-X will ship in the following order… Stage 2, Stage 3, Stage 3.5, Stage 4. We will not begin to ship the next stage until the orders from the previous stage have been completed. If you don't want to wait, buy an EPIC-M.

3. Given the tragedy in Japan, EPIC-X production was delayed. The other side effect is that prices of many things have gone up. Given this, we are announcing a price increase on some items that will take effect on January 1st, 2012. If you have your order and deposit in before Dec. 31, 2011 you will get the old price. Any new orders placed after Jan. 1, 2012 will be charged the new price. Price increases in bold.


Product .................................... OLD PRICE ... NEW PRICE
RED ONE M-X .............................. $25,000 ..... $25,000
RED ONE Side SSD Module ............ $1500/ ....... $1500
Mysterium-X upgrade for RED ONE .. $5,750 ....... $5,750

EPIC-M Package ........................... $58,000 .... $58,000
EPIC-M brain ............................................. ... $39,500
EPIC-X Brain ................................ $28,000 .. $35,000 see note below
EPIC PL Ti ................................... $2000 ....... $2000
BOMB EVF ................................... $3200 ....... $3200
REAR SSD MODULE ....................... $1500 ....... $1500
SIDE SSD MODULE ........................ $1500 ....... $1500
DSMC Side Handle ........................ $950 ....... $1,750
MODULE ADAPTOR ........................ $300 ........ $300
PRO BATTERY MODULE (QUAD) ......................... $1950
RED Touch LCD 5" ........................ $1,600 .... $1,950
REDmote ..................................... $550 ....... $750
Pro I/O Module ............................. $2,950 .... $3,750
Pro Battery Module (Dual) .............. $1,250 ..... $1,450
REDVolt ........................................................ $195
DSMC Travel Charger ........................................ $125
EPIC-M custom lasercut Pelican case ................... $595

4. Stage 2 was changed recently. The newest package includes an EPIC-X Brain, Titanium PL Mount, Side SSD Module, 5" Touchscreen LCD, REDmote, Module Adaptor, Pro Battery Module, 2 REDvolt Batteries and Travel Charger. $28,000 less $8500 credit and keep your RED ONE. Net price $19,500.

5. Stage 3 will reflect similar changes to the package as Stage 2. Stage 3 package price is $28,000 less $17,500 and trade in your non-executed RED ONE. Net due is $10,500.

6. Stage 3.5 is the same as Stage 3 except you receive an EPIC-X Brain only and not the complete Stage 3 package. Net due is $10,500.

7. Stage 4 is a purchase only of an EPIC-X Brain for $29,500 (includes upgraded Titanium PL Mount).

Additional note: We have discontinued the aluminum PL mount option for EPIC.

Sorry for format... tabs don't seem to work posting.

Please note: EPIC-X Brain price was $27,500 + $500 for aluminum mount = $28,000. Since the aluminum mount is no longer an option, the current EPIC-X Brain is really $27,500 + $2000 for Ti PL Mount = $29,500. Same goes for 2012 price of EPIC-X Brain. $34,500 + $2000 = $36,500 including Ti PL Mount. Sorry about the oversight.

Jim

 

[Clint Lealos]

Totally understandable price increases and still very generous... especially considering our other options Thanks for the update.

 

[Vico Martin]

Any dates for Stages?
we can reserve a "Stage" before 2012?

thanks for the update,
Vico.

 

[Jannard]

Stage 2 begins late August. All other stages depend on how many orders there are in the preceding stage.

Jim

Any dates for Stages?
we can reserve a "Stage" before 2012?

thanks for the update,
Vico.

 

[Roberto Lequeux]

Very nice of you to give customers a heads up on the price increases. Pay before the end of the year: You save $7k (+)

 

[Rick Darge]

Thanks for the update Jim.

 

[Ketch Rossi]

Thanks for the update Jim,

price increases are absolutely understandable, and honestly I was still very surprise to see no changes till now, as everything else we are buying for the new Studios in Italy,
has had an increase in some cases of up to 50%, including Canon lenses!!

 

[G Lap]

Thanks for the heads-up Jim. No one likes prices increases but there couldn't have been anyone who, deep down, didn't expect them. Nevertheless, the increases are less than I expected and overall this is still a very generous programme for those involved (sadly though, the new schedule probably means a long wait for stage 4............).

 

[Jason Beckwith]

The new prices clearly show what an awesome deal the stages are.
(I just did the math!)

I can't wait to take part.

Thanks doesn't cover it.

 

[Nicolas Guillou]

Thanks a lot !

 

[Jarek Zabczynski]

Well it certainly gives everyone enough lead time to get orders in at the current prices. Gotta admire and respect that.

 

[Jarred Land]

Does the price for anamorphic mode and log mode go up also?

heh heh heh...

no.

 

[Uli Plank]

Since we can't place orders yet for stages beyond 2: will all stages be able to do so before the end of the year?

 

[Jannard]

Of course.

Jim

Since we can't place orders yet for stages beyond 2: will all stages be able to do so before the end of the year?

 

[Nuka Wølk]

Can we expect something similar happening to the SCARLET? I'm not asking for a specific price, but I think a lot of people are curious if this will also have an impact on the SCARLET. I understand though if you can't answer my question just yet - just curious.

 

[Esmaeil Neisi]

Perfect, totally Reasonable .

 

[Mark Toia]

Still to cheap as far as I'm concerned

The best camera in the world for 1/4 of the price of it's closest competitor.

You guys re mad!!!!! but awesome.

Thanks Jim for the foresight and loyalty to early adopters.

 

[Joseph Hutson]

I thought these price changes were supposed to happen on a random morning when we wanted to buy something. Not a half year to expect it.

REDefining Business...

Now I just have more numbers above for me to remember and keep in line... hehe

 

[Nathan L Collett]

Of course.

Jim

great news! thanks for the heads up.

 

[Jean Pierre Schoch]

Thanks Jim for the update