Sharp sharpens its 8k ambitions

[Michael J Brennan]

Article suggests Sharp may work with Astrodesign to bring a complete 8k chain into fruition.

http://www.ledinside.com/print/27971

In its mid-term operational planning (2017-2019) declared on 26th May, Sharp made public its next moves: 1) to create demand for 8K displays, 2) to launch new OLED/FFD displays, 3) to expand its overseas TV business, 4) to strengthen the 8K supply chain and the development of IoT, automotive electronic components and camera modules, and 5) to expand its client base. Sharp accordingly set a target to generate an estimate revenue of JPY 3.25 trillion (USD 28.87 billion) and an operating profit of JPY 150 billion (USD 1.33 billion) in fiscal 2019.
Sharp was considering to build in the States not only a plant to manufacture small sized displays but one for large sized LCD displays for TVs. In particular, it will introduce the most advanced 10.5th generation technology to the large LCD display manufacturing base to produce over 65-inch LCD displays for TVs as well as ones for 8K TVs to be available in 2018.*

I like the sound of the last line...

Mike Brennan

 

[Misha Engel]

Then we would need a 12K Bayer Sensor.

No more pixels please, we need better pixels(DR, color, etc...)

 

[Phil Holland]

Then we would need a 12K Bayer Sensor.

No more pixels please, we need better pixels(DR, color, etc...)

What if you could......

Have both?

 

[Ethan Cooper]

What if you could......

Have both?

Do you...

Know something?

 

[Terry VerHaar]

What if you could......

Have both?

My guess is that this is inevitable. The only question is how long it will take.

 

[Misha Engel]

What if you could......

Have both?

At what cost.

 

[Wayne Morellini]

Only 8k Bayer needed for 8k. If your software can't get 8k from real 8k Bayer, then it is software to blame.

 

[Wayne Morellini]

They can release ambarella based 8k pocket cameras, and get stills and phone manufacturers to go 8k display outputs.

When fullHD came down the bottom end, ambarella based fullHD cameras were a good use for the fullHD. screens. 8k home video and still use are a good way to promote early 8k TV use, even if you have to give away a 8k pocket camera with it, you mght double r even 10x the initial lousy sales. I would say ultraviolet disc movies, but people have been too lazy to push 8k productions early, to establish a future home market.

Now, you might say 8k home movies, why bother. Sure enough, after 2k you face diminishing returns, and after 4k even faster diminishing returns, and you require 120 and inch plus screens to take advantage and viewers with very very good eyesight, to take advantage of it (which favours young people and wall like interactive presentation screens). But think of the following:

180 degree feild of view 8k camera. This allows people to film and surrounding environment. They then view a 2.66k window on the footage, which is a wide screen fov, which they can move around to see other things that were happening at the time. Marketed as capturing more of the action, more of the events, it s usefull for action cams too. A 2k window should be a narrower feild, and 4k extra wide, but allows post zoom. Now, at 12k, you can get 4k window in wide fov, at 12k+ better fullHD digital zooming is available. But I don't think the ambarella technology in silicon could handle it with reasonable quality, in a cheap pocke camera even at 7nm silicon. I suspect bigger cameras would be needed, like stills/camcorder sized. However, getting together with yi, for a m4/3rds varient stills/vdeo camera with full 8k/4k 60 degree to 180 degree lens options is a way to do it (they do a m43 stills). If you are selling a $10k screen, the free camera with I makes perfect sense, and probably about $200 production cost. As long as the screen e great quality otherwise, people have incentive to buy it, or buy another screen then buy the 8k m43rds for a $1000 that is only integrated with sharp screens.

I have is the long term plan I had with my own designs, except with the TV pack in integration, which was another marketing idea for the general market.

Seriously, there was God reasons for 16k and 24k home wall screens, for up close interactive use (imagine a map on it, where plan your trip, or schedule for the day, do all the routing, see representations of all the sights locations, which you can pick through. Jus one example. Now, say you are presenting or organising the layout of today's broadsheet newspaper with others. Everybody can pick through it. You can interactively cross reference pages and see page design changes flow across pages. Real function. Next, suppose you have a child do interactive learning. Each pixel is a 3D camera pixel, and cameras behind the child. Now, the kids can interact with the teacher, program or other kids on another screen, and encourage them to get up for excercise and not sit vegetating. At the same time the pixels in the teachers screen can show them her, so they can nonverbally interact. Therevare many thousands of distant education students in this country that could do with such a cheap screen (starting out at lower resolution). The interactivity, particularly tactile (an early essay f mine decades ago) of screens opens up a whole new market. Now, remotely seperated families and start struck lovers, can see each other, and interact, touch finger for finger on screen, not just a flat glass. But people are bonkers, they feel my thibk like thus, and complain about the benefits not being there, they are, they just can't see it the way they used to do it.

If I showed my nearly 90 year old father a product like this for seeing and interacting with loved ones you never get to see, and the other things, he would get it (though only at a cheap price).