Scarlet S35 is now...

[Justin O'Neill]

Nab 2011? April? Isn't that optimist?

Just guessing like everyone else but it seems to me that "right on the heels" should be 2 - 3 months. If the first production Epics ship early Feb. then a few months later would be Apr/May 2011.

Jim has said everything for the fixed and interchangeable Scarlets is locked down and they are preparing for production: http://reduser.net/forum/showthread.php?p=684913#post684913

This is pure guessing, but development for the Scarlets is over so the only thing that stands between us and them shipping is production. If production takes 4 1/2 months that would put as at mid April. Doesn't seem unreasonable.

 

[Jason Darmanin]

I hate to say it but Light sounds too much like, uh, Lite. How about this naming convention Jim?


EPIC (Standard EPIC) formerly Scarlet S35.

EPIC-X (Expanded EPIC).

EPIC-LTD (Limited Production, hand machined and assembled body and select accessories, signed by Jim Jannard) which is now the Pre-Production EPIC-M.

I don't post much, but check in regularly (in fact it's the first site I visit) but having an advertising background, I couldn't help but respond to the new name ideas posted previously by Robert Frank. I have to agree lite sounds a little weak and not in keeping with previous RED concepts, where as the Epic, Epic-X and Epic-LTD sounds solid and well thought out. From a marketing perspective I think it makes sense.

Can't wait to see these babies in action. Hopefully I'll be able to get my hands on one or two - if budget allows!

 

[Robert Frank]

I don't post much, but check in regularly (in fact it's the first site I visit) but having an advertising background, I couldn't help but respond to the new name ideas posted previously by Robert Frank. I have to agree lite sounds a little weak and not in keeping with previous RED concepts, where as the Epic, Epic-X and Epic-LTD sounds solid and well thought out. From a marketing perspective I think it makes sense.

Can't wait to see these babies in action. Hopefully I'll be able to get my hands on one or two - if budget allows!

Thanks for the vote of support Jason.

My post didn't seem to get much traction but I still think the names will help the EPIC line in general and the specific models have a strong identity.

 

[Ben Graham]

Our clients have been calling daily asking about Epic and Scarlet. For every 1 call about Alexa we get 10 about Epic. I truly look forward to the day I get to explain all the different options and features to them and blow their minds. As a rental house we have no problem with X or S or M.

Whatever they end up costing or being called is fine by me.

 

[Michael Millichamp]

I would love to see the release of the Epic-S in summer area. Seems a little bit too fantasy like considering all of the pushed back dates before this. All you can do is just hope that everything we've been hearing and following is true.

 

[Jon Chema]

My wish and hope is that RED will release a entry level Scarlett that won't break the bank. To some $4,700 (or whatever the latest price estimate is) is chump change but to someone just starting in the industry in need a decent gear its a little out of my reach. I wish we'd see a Scarlett geared at the $3,000 price point.

 

[Phillip Gibb]

I like the name EPIC Light. Although Scarlet was a name so closely related to Red (color wise). So then when do we hear about EPIC Extreme? lol

 

[Tim Whitcomb]

My wish and hope is that RED will release a entry level Scarlett that won't break the bank. To some $4,700 (or whatever the latest price estimate is) is chump change but to someone just starting in the industry in need a decent gear its a little out of my reach. I wish we'd see a Scarlett geared at the $3,000 price point.

$3K is not going to happen. Look, as someone starting out, perhaps you need to learn that owning gear does not make you a filmmaker. If you desire to make movies, Rent, borrow, or buy a 7D or cheaper DSLR and hone your craft, because the actual shooting of a film (content acquistion) is one of the shortest aspects (time wise) of filmmaking. Your camera will collect dust while you are editing. If you are making shorts, you dont NEED a $3K camera. If you desire to make a living as a pro shooter, then build your client base and cameras will pay for themselves on a couple jobs.

Not trying to be disrespectful, but your rant basically makes you sound like a wannabe camera owner, for no other reason than "RED is awesome, I want one".

cordially

 

[DCC Erickson]

My wish and hope is that RED will release a entry level Scarlett that won't break the bank. To some $4,700 (or whatever the latest price estimate is) is chump change but to someone just starting in the industry in need a decent gear its a little out of my reach. I wish we'd see a Scarlett geared at the $3,000 price point.

Worrying about spending $5000 on a camera is the absolutely last thing you should be doing to "start out in the industry". You need decent experience before you'll get any value out of owning "decent gear". To paraphrase what has already been said, the tool is in your skull - not in your pelican case.

 

[Rick Burnett]

the tool is in your skull - not in your pelican case.

Nice! I like that quote.

I think there is a lot to be said for working within your means. I own and shoot on a 7D right now. I have pre-ordered an AF100 that will be here in about a month. From my point of view, I am moving up the chain, and I don't mean just from the gear I have, but by learning and growing.

Just starting out with a Epic S35 camera isn't just about the camera, the costs of running that much higher of an image quality go WAY BEYOND just that investment. Recordable media, HD space to store, a computer that can handle the footage, etc. Red Rocket maybe? These are all serious considerations.

I don't have a problem moving in this fashion and I the cost of the S35 is based on what it does. NO other camera I have seen even comes close to the specs and with inferior specs, many cameras cost 10x the price (if not more).

Sure, when I heard the S35 was going up in price, I know that feeling, because it puts it a little further out of my reach. But then I thought to myself, really? I am focusing this hard on a camera that is CLEARLY not where I am yet. How frustrating it would be to have all this beautiful imagery and not have the equipment to really utilize it. So instead, I am taking this time to push myself to the next level so when the Epic-S is available, I hope to be at that point in my game where having that sort of power makes sense.

That's my two stops anyways.

 

[Lawrence Bansbach]

Not trying to be disrespectful, but your rant basically makes you sound like a wannabe camera owner, for no other reason than "RED is awesome, I want one".

In all fairness, that could be said of a number of people here who have no direct experience with the R1 but, based on what they've read (and seen in a movie theater), are willing to take an expensive leap of faith. If I were Red, I would try as ethically as possible to convert these people to lifetime Red customers.

 

[Jon Chema]

$3K is not going to happen. Look, as someone starting out, perhaps you need to learn that owning gear does not make you a filmmaker. If you desire to make movies, Rent, borrow, or buy a 7D or cheaper DSLR and hone your craft, because the actual shooting of a film (content acquistion) is one of the shortest aspects (time wise) of filmmaking. Your camera will collect dust while you are editing. If you are making shorts, you dont NEED a $3K camera. If you desire to make a living as a pro shooter, then build your client base and cameras will pay for themselves on a couple jobs.

Not trying to be disrespectful, but your rant basically makes you sound like a wannabe camera owner, for no other reason than "RED is awesome, I want one".

cordially

Wannabe camera owner? I've rented the RED One numerous times as well as other more expensive cameras on larger shoots. How does your comment have anything to do with the price point of the Scarlett? I'm not arguing that I need a Scarlett I'm simply arguing that I disagree with the price point. The camera industry is becoming increasingly competitive price wise and I don't understand how the Scarlett expects to compete with cameras such as the AF100 when RED keeps raising the expected price.

That was my point... Then again its simply my opinion. The point of online forums is not to bash other individual's views.

 

[Jon Chema]

Nice! I like that quote.

I think there is a lot to be said for working within your means. I own and shoot on a 7D right now. I have pre-ordered an AF100 that will be here in about a month. From my point of view, I am moving up the chain, and I don't mean just from the gear I have, but by learning and growing.

Just starting out with a Epic S35 camera isn't just about the camera, the costs of running that much higher of an image quality go WAY BEYOND just that investment. Recordable media, HD space to store, a computer that can handle the footage, etc. Red Rocket maybe? These are all serious considerations.

I don't have a problem moving in this fashion and I the cost of the S35 is based on what it does. NO other camera I have seen even comes close to the specs and with inferior specs, many cameras cost 10x the price (if not more).

Sure, when I heard the S35 was going up in price, I know that feeling, because it puts it a little further out of my reach. But then I thought to myself, really? I am focusing this hard on a camera that is CLEARLY not where I am yet. How frustrating it would be to have all this beautiful imagery and not have the equipment to really utilize it. So instead, I am taking this time to push myself to the next level so when the Epic-S is available, I hope to be at that point in my game where having that sort of power makes sense.

That's my two stops anyways.

I agree with you. I own a 7D as well and rent the RED One for larger shoots. Obviously you've got to still be able to make a business case.

 

[David Mullen ASC]

By this logic, the only successful cameras will be the cheapest ones and there is no market for more expensive cameras. Scarlet will "compete" by being good value for money, by being better than its competition. It doesn't necessarily have to win just by being the cheaper option. It's competition isn't necessarily the AF100, or the Canon 5D, or whatever. The market is big enough to support a range of cameras, features, and price points so it's silly to say that a camera will fail unless it beats all other cameras on price. That's like saying there is no market for a $10,000 camera or a $50,000 camera for that matter.

There are other ways to measure a camera's success than sales volume. Profitability for one thing, dominance within an industry may be another.

If the image quality of Scarlet is dramatically superior than the AF100, I don't think it would be unreasonable for it to cost more and for some people to be willing to spend the money for that quality. Sales volume may be lower, but that doesn't mean that the camera won't be a success. After all, consumer gear in general has a higher sales volume than pro gear.

 

[Peter Moretti]

A complicating aspect in comparing Scarlet to its competion is 3K RAW. The flexability (and complication) UHD RAW provides in post is part of the Scarlet package.

It may come down to which you value more, thin DoF and WYSIWYG colors or wide lattitude for image grading and resizing in post?

Red isn't only a camera, it's also a different way of working with moving images.

 

[fALk Gärtner]

The sour posts continually remind me to re-think our communication philosophy.

Jim

I hope you don´t. Its just that such a long time passes and a lot of the news are about "takes longer" "gets more expensive" "gets even more expensive"...
There haven´t been really positive news for a customer since 2 years. People do loose patience and believe. Just announce double the price you expect it to cost and add 5 times the development time you expect it to be and you will have much more positive news for people

Also its the internet don´t ever ever take things personally. People bitch and moan its a good way for some to get frustrations out.

Also this "teaser" post was in my opinion a tiny bit misplaced with nothing to go on for your potential customers - so its a lot of wild guessing and speculation and people are expecting the worse - its human nature.

 

[Cory Petkovsek]

The camera industry is becoming increasingly competitive price wise and I don't understand how the Scarlett expects to compete with cameras such as the AF100 when RED keeps raising the expected price.

Why do you think the Scarlet is expecting to compete with the AF100? The two cameras by design are clearly targeting very different markets.

As others mentioned, the raw codec, the dynamic range (hello HDRx), the whole RED platform, 120-150fps (hope that's still in), and the resolution. At 1080p the AF100 supposedly can produce ~800 resolution lines, but I think the images are way too soft. Even using this same 74% bayer ratio with the scarlet would provide 1200 resolution lines. A better comparison to competition would be the EX1, but scarlet blows that away too.

Any one of those features would warrant a far greater price than the DLSRs or the EX1/3, but we get all of them for a nominal price.

Cory

 

[Joseph Hutson]

Why do you think the Scarlet is expecting to compete with the AF100? The two cameras by design are clearly targeting very different markets.

As others mentioned, the raw codec, the dynamic range (hello HDRx™™), the whole RED platform, 120-150fps (hope that's still in), and the resolution. At 1080p the AF100 supposedly can produce ~800 resolution lines, but I think the images are way too soft. Even using this same 74% bayer ratio with the scarlet would provide 1200 resolution lines. A better comparison to competition would be the EX1, but scarlet blows that away too.

Any one of those features would warrant a far greater price than the DLSRs or the EX1/3, but we get all of them for a nominal price.

Cory

It is interesting to me, seeing people not understand the above. However, I am happy for Panasonic to make someone happy with something that is supposedly leagues ahead of what the Scarlet will be, due to the only fact it might be slightly cheaper in price.

 

[Jesper Sichlau]

Scarlet 2/3" was not made to compete with AF100. If anything, it was the AF100 that was made to compete with Scarlet 2/3".

 

[Alessio G.]

Scarlet 2/3" was not made to compete with AF100. If anything, it was the AF100 that was made to compete with Scarlet 2/3".

Definitely.

I think in the most part they'll still appeal to the same bunch of people though, therefore, they are competing (unless scarlet's price bumps up dramatically)