He's so ahead of his time! First with RED and now this. He's just jumped to the top of my favorite's list.
It's only ahead of it's time and smart marketing if it makes money. If it doesn't, it doesn't make a bit of difference. It's show business, not show art-for-art's-sake.
Besides, the marketing plan - in fact, the entire concept of making these quick low budget pictures - is from Mark Cuban's company, not Soderbergh. Steven took the deal, and is apparently enjoying the experience, but it's not his money and it's not his plan.