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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Samsung/Usher Viral add, Anamorphic + Epics!

"Kowas were shot wide open" , how was that, cuz i see that most shots nearly all of them are very sharp. Im guessing different kowa sets vary in the sharpness?
 
Here's a quick little behind the scenes making of where you can see doe of the camera setups...

 
It was only like a week turn-around on the post... They kinda slopped it together in my opinion. The director did some mock up integrated text, kinda pseudo 3D and layered text effects as part of the cut aways of people seeing this even on their phones and tv... They went with something a lot more basic and boring. It would be great to do a 60-second cut down of this without the voice overs and text.

The Kowas were shot almost exclusively wide open...

Think Frameworks did a great job considering the time given. I done post for a few smaller samsung commercials and just the time the agency and the marketing people from samsun take to change their mind back and forth a week is like 10 minutes of effective work time. :)

Looks great, and I really like your DP work on this one. A bit envious how the kowas flare, or hawks need flare filter to do something similar and still the real deal looks better I think. Would be cool to see some behind the scenes for this and full rez snaps etc. if you have / can share.
 
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