Michael Cioni
Well-known member
- Joined
- Mar 18, 2008
- Messages
- 341
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- Location
- 6381 DeLongpre | LA | CA | 90028
- Website
- www.lightiron.com
Friends on RU:
I am really excited to release a recording of a presentation myself and a few of my colleagues presented at the Camerimage Film Festival last November. I think many of you will really enjoy the perspective we've presented in this fresh analysis. For those of you who want to jump right into it, here is the direct link:
https://vimeo.com/248235757
But I also posted a bit of a a behind-the-scenes story on my michaelcioni.tumblr.com blog. I've reposted a small section of the blog entry here because I think some of you may find the context relevant. I call this
SLIDE 61
So last November, my colleagues Dan Sasaki, Ian Vertovec, and myself presented a resolution thesis in a session at the MCK Theater, a lecture hall a short walk away from the Opera Nova where most of the films at the festival are screened. Our session was titled “The Beauty of 8K Large Format” and the 260 seat room was quickly filled to capacity while the MCK lobby played host to another hundred or so who viewed the lecture on monitors that lined the lobby walls.
Before we get to Slide 61, I wanted to briefly share a more personal note. This event embodies why I do what I do. Over the years I have had the honor of leading teams of talent who are willing to challenge the status quo and I always gravitate towards people who are comfortable with being uncomfortable. While all are welcome to disagree with my conclusions, I find few are willing to criticize my passion. My primary goal is to identify the boundaries of where technology and creativity intersect and learn how to leverage that area for improved creative control. While doing that, I aim to keep an open mind as to what living in this intersection teaches me over time. This technological and creative place is often a state of mind; a place where I believe the best ingredients reside for unbridled innovation. I call working in this place being technative.
We all understand that some things in art are binary; that is to say they are absolute (aspect ratios, framerates, focal lengths, incident light readings, etc.). But we also respect many things in art are open to interpretation. This is why conversations are so critical and why an open mind is possibly the most important tool for artists, especially in technologically-driven industries like ours. In our Camerimage presentation, we argued that resolution is not only important, it’s the core ingredient to the 3 most important mechanical components in creating images from a camera:
1. Acquisition & Exhibition (separating these concepts from one another)
2. Resolution & Sharpness (separating these concepts from one another)
3. Magnification & Perspective (understanding their relationship with 1 & 2)
Every time Dan, Ian, and myself made a point, we used a chart (binary) to back up our point followed by an image (subjective) to allow for personal interpretation. Our strategy in delivering this message was to use the combination of technology and creativity together in order to allow each audience member to follow along and draw their own conclusions. So why is it that Slide 61 resonated with so many people?
The actual story of Slide 61 began a few years back when I borrowed the first prototype RED 8K VV sensor from RED President, Jarred Land. At the time, many people on our team (not withstanding the cinematography community) were concerned about what a 35 megapixel CMOS sensor would do to a face. Specifically, there was concern about the balance between sharpness, contrast, and optics based on an massive jump in motion picture pixel count and pixel density. At the time time we were doing initial tests, the climate for large format photography was beginning an upward trend (you could argue, again). Arri recently released the Alexa 65, a 20 megapixel, 54mm large format sensor. Tarantino recently directed The Hateful Eight, shot and released in Panavision Ultra 70mm. My father and I attended a special screening of Kubrick’s 2001: A Space Odyssey remastered in 4K and released on a brand new 65mm print at Arclight Cinemas. So after testing a prototype 8K Weapon, I decided to publish one of our tests and see what the reaction was. AC Phil Newman, Keenan Mock, and AP Megan Swanson helped me shoot a short portrait of my friend Erin Gales, a health coach and professional body builder. On the surface, this portrait was a safe way to gather intel about what people understood or didn’t understand about large format and high resolution. The comments on the Vimeo link still demonstrate how new the concept of large format is. It’s also pretty clear proof as to how expectation and bias significantly impacts opinion.
We discussed this concept among others when Dan Sasaki, Ian Vertovec and myself presented 90 minutes of a fact-finding thesis on the importance and beneficiary effects of creative control granted through high resolution. It’s important to note that our end presentation was not our objective; in other words, we were not set on proving resolution is power through our conclusions, rather our independent research concluded there is power in resolution. However, I’ve done well over a hundred presentations in my life and there was something odd about this presentation which is actually what prompted me to document this entire story:
When it was over, there were no questions.
At first I thought we failed to defend our conclusions. I thought my slides were too few. Then perhaps too much. We had not previously practiced the deck, so maybe the audience felt we were unprepared. But as it turns out, none of this was the case. And that’s where this experience will never leave me. Over the next few hours, days, weeks, and now even months, more and more people reach out and say this information was so profound, even revolutionary, that people simply needed time to react to it. One person explained to me the following day, “This information is so profound it cuts to the core of some of our beliefs. You challenged my believes so well that I am beginning to doubt what I thought was true. When I doubt myself instead of defend myself, my reaction is to remain silent. In that moment, I think the whole room was going though the same process.”
That made me feel a lot better and I hope at least a few of these concepts resonate with you, too.
I don’t yet know if this event was momentary thing; lightning in a bottle, or perhaps the beginning of new awakening, but what I do know is the images we are capturing in 8K are different in ways we could have never predicted when we started this journey. Leon Silverman told me once, “In the complex world of art and technology, the teacher is only one semester ahead of the student.” That’s exactly what encapsulates moments like this. And that’s exactly what personally drives me to keep exploring what’s around the next corner.
| m |
I am really excited to release a recording of a presentation myself and a few of my colleagues presented at the Camerimage Film Festival last November. I think many of you will really enjoy the perspective we've presented in this fresh analysis. For those of you who want to jump right into it, here is the direct link:
https://vimeo.com/248235757
But I also posted a bit of a a behind-the-scenes story on my michaelcioni.tumblr.com blog. I've reposted a small section of the blog entry here because I think some of you may find the context relevant. I call this
SLIDE 61
So last November, my colleagues Dan Sasaki, Ian Vertovec, and myself presented a resolution thesis in a session at the MCK Theater, a lecture hall a short walk away from the Opera Nova where most of the films at the festival are screened. Our session was titled “The Beauty of 8K Large Format” and the 260 seat room was quickly filled to capacity while the MCK lobby played host to another hundred or so who viewed the lecture on monitors that lined the lobby walls.
Before we get to Slide 61, I wanted to briefly share a more personal note. This event embodies why I do what I do. Over the years I have had the honor of leading teams of talent who are willing to challenge the status quo and I always gravitate towards people who are comfortable with being uncomfortable. While all are welcome to disagree with my conclusions, I find few are willing to criticize my passion. My primary goal is to identify the boundaries of where technology and creativity intersect and learn how to leverage that area for improved creative control. While doing that, I aim to keep an open mind as to what living in this intersection teaches me over time. This technological and creative place is often a state of mind; a place where I believe the best ingredients reside for unbridled innovation. I call working in this place being technative.
We all understand that some things in art are binary; that is to say they are absolute (aspect ratios, framerates, focal lengths, incident light readings, etc.). But we also respect many things in art are open to interpretation. This is why conversations are so critical and why an open mind is possibly the most important tool for artists, especially in technologically-driven industries like ours. In our Camerimage presentation, we argued that resolution is not only important, it’s the core ingredient to the 3 most important mechanical components in creating images from a camera:
1. Acquisition & Exhibition (separating these concepts from one another)
2. Resolution & Sharpness (separating these concepts from one another)
3. Magnification & Perspective (understanding their relationship with 1 & 2)
Every time Dan, Ian, and myself made a point, we used a chart (binary) to back up our point followed by an image (subjective) to allow for personal interpretation. Our strategy in delivering this message was to use the combination of technology and creativity together in order to allow each audience member to follow along and draw their own conclusions. So why is it that Slide 61 resonated with so many people?
The actual story of Slide 61 began a few years back when I borrowed the first prototype RED 8K VV sensor from RED President, Jarred Land. At the time, many people on our team (not withstanding the cinematography community) were concerned about what a 35 megapixel CMOS sensor would do to a face. Specifically, there was concern about the balance between sharpness, contrast, and optics based on an massive jump in motion picture pixel count and pixel density. At the time time we were doing initial tests, the climate for large format photography was beginning an upward trend (you could argue, again). Arri recently released the Alexa 65, a 20 megapixel, 54mm large format sensor. Tarantino recently directed The Hateful Eight, shot and released in Panavision Ultra 70mm. My father and I attended a special screening of Kubrick’s 2001: A Space Odyssey remastered in 4K and released on a brand new 65mm print at Arclight Cinemas. So after testing a prototype 8K Weapon, I decided to publish one of our tests and see what the reaction was. AC Phil Newman, Keenan Mock, and AP Megan Swanson helped me shoot a short portrait of my friend Erin Gales, a health coach and professional body builder. On the surface, this portrait was a safe way to gather intel about what people understood or didn’t understand about large format and high resolution. The comments on the Vimeo link still demonstrate how new the concept of large format is. It’s also pretty clear proof as to how expectation and bias significantly impacts opinion.
We discussed this concept among others when Dan Sasaki, Ian Vertovec and myself presented 90 minutes of a fact-finding thesis on the importance and beneficiary effects of creative control granted through high resolution. It’s important to note that our end presentation was not our objective; in other words, we were not set on proving resolution is power through our conclusions, rather our independent research concluded there is power in resolution. However, I’ve done well over a hundred presentations in my life and there was something odd about this presentation which is actually what prompted me to document this entire story:
When it was over, there were no questions.
At first I thought we failed to defend our conclusions. I thought my slides were too few. Then perhaps too much. We had not previously practiced the deck, so maybe the audience felt we were unprepared. But as it turns out, none of this was the case. And that’s where this experience will never leave me. Over the next few hours, days, weeks, and now even months, more and more people reach out and say this information was so profound, even revolutionary, that people simply needed time to react to it. One person explained to me the following day, “This information is so profound it cuts to the core of some of our beliefs. You challenged my believes so well that I am beginning to doubt what I thought was true. When I doubt myself instead of defend myself, my reaction is to remain silent. In that moment, I think the whole room was going though the same process.”
That made me feel a lot better and I hope at least a few of these concepts resonate with you, too.
I don’t yet know if this event was momentary thing; lightning in a bottle, or perhaps the beginning of new awakening, but what I do know is the images we are capturing in 8K are different in ways we could have never predicted when we started this journey. Leon Silverman told me once, “In the complex world of art and technology, the teacher is only one semester ahead of the student.” That’s exactly what encapsulates moments like this. And that’s exactly what personally drives me to keep exploring what’s around the next corner.
| m |