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REDucation - Good and Bad

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Michael and Ted both asked for attendees of last weeks REDucation to post their thoughts about REDucation so others could benefit. Here's my take:

REDucation

Good:
Got to spend some hands on time with EPIC and SCARLET

Met some Seattle locals with lots of RED experience

Learned a fair bit about issues and workarounds with the RED camera

Ted made a sincere effort to address my concerns about lack of hands on time and Ivan was clutch at answering any and all questions without bias

We got to shoot and then project some pretty awesome shots on the 40ft 4K screen!

There are lots of interesting people to meet at REDucation

Bad:
Most of the information we covered is in the SCARLET / EPIC Manual. Read it your self you'll save $1500.

There wasn't enough equipment, and often things weren't working correctly. What I thought we were paying for was hands-on time.
(There were maybe only 10 cameras for 75+ people, most cameras were just bodies with side handles, for me this is one of the biggest disappointments, living in Seattle, I was hoping while at RED to see and use and explore all of the various RED products. Instead we got one demo of someone putting together a gunner and clutch rig, but my group never go to use either and we were constantly scavenging for enough equipment just to get a running camera rig together. As the manufacturer of the equipment I was disappointed that RED wouldn't make more of an effort to get every piece of equipment in our hands, and let us construct our own rigs, I still don't know which pieces I will want to eventually purchase or our shoulder rig)

I feel and others agreed, that a large part of this "class" consisted of RED marketing/indoctrination and Arri/Sony Bashing
(We recently purchased a Scarlet and sent two people to REDucation, we are fully committed monetarily and philosophically to RED, it was frustrating to pay money and be pitched to)

For $500 a day / per person, I expected a much more structured and organized experience, with lesson plans, activities, and a process that involved more hands on time with the camera/equipment

After this class I still had not completely completed a RED workflow, we were only shown how to offload and told how to conform/manage files, no hands on
(It would have been nice to shoot, offload, and export all hands on)

In general everyone was very defensive when discussing limitations of the camera. I didn't feel like a lot of questions were answered fully, but instead we got the press secretary answer.

Wednesday night's open house was pretty forgettable and a waste time. We didn't shoot or use the cameras at all on Wednesday, and the "party" started at 3:30 which meant we paid for 2:30 hours of standing around while vendors tried to sell us stuff.

Finally we were broken into groups, each with a TA, most of the TAs were excellent, but my first TA had very little practical knowledge of the deeper workings of the camera, and wasn't good at leading the group. They often just left us hanging while they searched for some camera part. I changed groups and Ivan was a rockstar who led our group, and had tons of knowledge and advice and was able to answer our questions.






2 Day Post Class

Good:
Michael Cioni is the man, he is both an excellent speaker, and covered his topics with total passion

Everything Michael covered with either hands-on, or a practical use case based description of the post production workflow

Michael was very candid about limitations of RED and their shortcoming and triumphs, for me this made him a much more credible source of information

Michael knows his stuff and cares about quality, but wasn't a quality fanatic, which meant he gave us practical information

LightIron vist was amazing, Michael has created a truly awesome company, I knew that when I saw their kitchen, they have 3 Beers on Tap, Artefact, where I work only has two ;-)

Michaels talks were much more structured and seemed to be in an order that made sense.


Bad:
No hands on time with the camera or RED rocket, we are still debating the RED Rocket and while Michael says we need it, I didn't think we got a good idea of what we could do without it

Workflow information was biased toward Features and big TV shows, we work on projects less than 3min long and I think a lot of our needs weren't directly addressed (although we got enough info that we will be able to figure it out)

We never touched Premiere or Aftereffects, which are our preferred tools, in fact, the only software we used was REDcineX

Some of the slides about equipment were out of date. (examples: 6-core instead of 12-core mac tower, some of the pricing information was wrong or our of date)

A lot of the equipment suggestions weren't exactly indie or low budget friendly, but I think for most EPIC owners things were probably in the right ballpark.




Conclusion

If I were to do it all over, I would have skipped the REDucation part (Day 1-3) and used that money to help pay for a REDrocket. If anything I felt less confident about the purchase I chose to make, because of the dis-organization, indoctrination, and equipment limitations of this class. I think I gained some confidence but overall for $1500 I could have gotten most everything from the manual. I would highly recommend the post class though. Michael was interesting, exciting, and methodical in his approach. I felt like a learned a lot and even the parts that were relevant to the projects I work on, were fascinating and inspiring. I think it was a $1000 well spent for something I couldn't learn from a book.

Hope you can benefit from my honest take.
 
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Thanks a lot. I was too on the fence. Let me think deeper about this. I had the same problem when I visited the RED store in California. The seller had few equipment and he didn't want to show me the possibility of the different accessories...WTF, we're buying a 50 000$ camera and I'm annoying when I'm about to buy accessories...
 
A bit harsh but I see where you're coming from. I've been to two RE's and can tell you it's evolving for the better. That said, it would be nice to get all the classroom content (including Micheal's massive wisdom) online Lynda.com style so RE can focus more on the hands-on learning and I can self pace the technical part at home with two monitors running. I would pay a monthly subscription of $35 to build my knowledge of all things RED via an online learning model. Include lesson R3D downloads, looks, presets and other goodies. This could be a revenue stream . . . which would pay for continuously improving content and production value. Two thousand RU's paying $35/m = $70K/m which is like $840K/year. I'd hit that!

I would also love a Owner's only Master Class (pre-qualify knowledge test required to attend) whereby the content is for those who have no pre-purchase questions or need for marketing presentations and are up to speed with the basics. Situational lighting design and pre-shoot exposure control is the key to a thick negative - would love to spend time on that in a controlled, dynamic studio setting with the awesome TA's RED provides at these events.

RED is an over the top marketing and sales machine - that's what you need to succeed against entrenched competitors. Now that RED is firmly at the industry table they will probably start to fine tune their approach with a more targeted educational driven strategy.
 
Always appreciate the feedback as we continue to make REDucation a better product - we will be meeting over the next few days to note the gear and processes to add next time. REDucation is always evolving as Josh says and we are working at crafting a completely hands on day three shoot in the next course.

Brian
 
I'm in for the 3 day hands-on! Casey, Benzo, Steve, Tonaci, Justin and the boyz are da bomb! Would love to do some serious studio lighting work whereby the TA can create a wide range of common lighting problems for us to solve then shoot and review. These scenarios could emulate exterior shots but provide the control and repeatability of an indoor setting. Charge double for half of the attendees to keep the class size manageable and the food a level up.

If you need a really awesome movie studio space . . . I know a guy who knows a guy
 
First off, some of the OPs notes Ted is going to have to take on the chin. Hitting the sweet spot of cost/resources for something like REDucation is likely more difficult than it appears, but the lack of gear at the manufacturer sponsored classes is hard to defend. Some exposure to products and services that orbit the RED ecosystem is potentially quite helpful but, to me, paying for the "privilege" of being pitched to is a slippery slope and shouldn't take up more than a small portion of class time.

That said, and Ted and I have discussed this, the core problem is the diversity of the students. There's a reason the one room schoolhouse was inefficient. There is a compounding problem in that not only is the level of experience/technical understanding highly variable, but the "portal" folks come through (film/video/DSLR) has a significant impact on how they "translate" the information presented. In the early days of the Rebellion I often found myself explaining the RED program to folks who would mis-process the information because they did what most people do when learning something new - tried to slot the new info into their existing framework. That works well for many things, but in my experience the paradigm shift inherent in RED's approach actually made it easier to teach those who could mentally start with a "clean sheet of paper".

In any case, I believe that Ted and Brian are committed to making REDucation better. The hard part is how to sort out the offerings to improve the chances of people getting the information/experience they come for and putting together the staff/resources needed to deliver them.

Cheers - #19
 
We sent 3 people to REDucation. Myself, and two of our editors. One editor had some experience with video production, while I and other other did not (but did have good post experience). The majority of us were new to production, but comfortable with software and DSLR techniques. We have REDs in our studio, 2 Epics and 1 Scarlet, and had been working on RED shoots for a couple months.

For us, the 2nd and 3rd days of class were perfect. The first day was spent setting up gear, building up cameras and getting an introduction to basic shooting and REDcine X. This was a little basic for us, since we have used the cameras in the past, but seemed valuable for those who did not have prior exposure to RED. I have to agree that there was a severe lack of equipment. Our table didn't have the right parts to do a proper build, and we lost time while our instructor (Instructor were great, btw, highly motivated and with lots to teach) brought in some of his own gear to compensate. My suggestion for the 1st day would be to have EVERY part that RED sells available for examination and to play with, regardless of cost. One of the most confusing things as RED purchases was what accessories we needed and how to set up basic rigs. It would have been great to see 3 or 4 variations built up and to learn and try to use them in different situations. It would lead to sales for sure, even better if you can buy what you just built.

Day 2 was great for us. We learned a ton about how to judge exposure and tweak camera settings. While this is in the manual, there is nothing like TRYING it and SEEING the results. We loved Day 2. But we could have skipped the slides in the morning and spent all day shooting. It would have been ideal to see our footage after every shooting scenario...maybe by having a DIT station at every set. While seeing your shots at the end of day on a 4k projector is amazing, we could have gotten in more iteration if we could playback the results in REDcine on a good quality monitor at each set. Then we would have a chance to try something different and see the results again, in iterative fashion. This would have resulted in faster learning.

Day 3 was short, but with a full day of shooting in Day 2, it would have been great to go into a deeper dive on Day 3. Maybe break out into our small groups in class and discuss questions and learnings that had come up the day before, then go out and shoot again.

All in all, I got a tremendous amount of value out of the class as-is, given our skill and experience level. We would go back again, or send others to the class. But I agree that a tweak in format, more gear, and more shooting time, would make this class a 10+.

Taking a page from racing school, doing a "Stage 1" class and a "Stage 2" class would be great. The existing class (with the tweaks mentioned above) would be Stage 1, then Stage 2 would be more shooting and critique, and only open to those who had taken the Stage 1 class (or waived in).

In driving schools, seat time is paramount, and that is really needed here to make the classes even better.

Not far from it guys! Keep at it.
 
Thought the program was great. The diversity of the students is definitely a huge factor so no surprise that milage would vary. There were DP's, operators, AC's, digital techs, rental house techs, colorists, editors, still photographers and even a seismic engineer, from all parts of the world in attendance. Some had past experience with RED and others had little to none.

Had Travis and Casey as TA's, they were solid. Held multiple great conversations with the others. It was also good to see Trent and the other RED firmware guys out there taking a genuine interest on how they could continue to further develop the camera code.

Being said, there is always room for improvement and there's no doubt that the feedback and suggestions will be seriously taken into consideration so the program continues to evolve.

As stated earlier today..

BIG THANK YOU to Ted, Brian, Michael Cioni, Breanne, Travis, Casey, Stephen, Tonaci, Kingslea, Luis, Justin, Andrew, John Reinert, Ivan, Hugo and everyone else who had a hand in making the Feb/March 2012 REDucation a solid experience.
 
In terms of the equipment, would you have been happy with basic rigs for the actual "shooting" sections and then an NAB style area with 1 of everything where you can see all the other stuff?

Giving everyone an entire red catalogue to play with would be difficult I imagine! (I think we only had about 7 Epics at the pinewood reducation and that took us time and a half to inventory as it was)
 
Basic and complete rigs would have been a great improvement. And one table with all the parts to experiment with might be very cool.
 
RE: Product Quantity
At the September RE they had like $2M of product to use - really over the top. I'm thinking maybe there was $1.9M left after the show was over. Not easy keeping track in such a fluid environment and maybe not everyone shares the RED value system since there is a wide range of folks that attend. Just a guess
 
This is gonna get so much better.

You can rest assure this is gonna only improve because we all care that much and more.

We are all gonna focus and do an even better job.
I am extremely passionate about this and want to deliver what you guys are looking for.
If its more hands on then its on.
If its more workflow post info, then its on.
There is nothing like REDucation still today and its only going to get better.

Luis
 
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