ignition
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I stumbled across the "alexa mini VS red weapon the hope is over" thread and whilst it predominantly read (to me) as a pointless debacle of slings and arrows I felt a tad jilted by the final "closing this down as it's run it's course" dialog and closed thread.
I wholesale disagree with this bizarre nature of people to split creative digital technology into factions they feel compelled to align themselves to and then defend (usually by slagging the shortcomings of the opposite). It reminds me dreadfully of modern politics. I don't think it has any place in the arts; IMO the more you defend your position based on technical criteria, the less I think you care about tangible outcomes - simply because I've never watched anything with anyone outside of filmmaking circles and *ever* heard them talk about what it was "shot on" and certainly not "loved it but wished it was shot on".
In the end, the images speak for themselves; the filmmaker chooses the aesthetic that faithfully supports their vision.
I think the pro industry as a whole (Arri, Sony, RED, etc.) has a lot bigger fish to fry with the prosumer tech and the "good enough" sensibilities that seem to dictate a lot of productions these days. The craft of curating moving images has very much changed from aesthetic perfection to content generation. That's a far more dangerous proposition than the kinds of arguments I see people spilling blood over.
I own a Dragon, and am upgrading to Weapon, jointly because I love the innovation and I love the images it produces to tell my stories. I'm wholly excited by Arri, love what they're doing and love how it keeps RED on their toes. Some of my favorite film and TV experiences over the last year have been shot on Arri; it lets me acknowledge the beauty of their format, but it doesn't suddenly make me want to jump ship in some foolhardy belief that the stories I'm hoping to tell will be better if I use what they did. I look at what my Dragon shoots, and I love it, and I'm excited about how it conveys my own stories.
Anyhow, to address the subject of this post, setting aside my pragmatism outlined above, I do believe companies deeply connected to their customers produce the best products. "Voice of the customer" is important (insomuch as it's the common customer) but not nearly as important as embracing modern design thinking principles that embrace the extremes - naysayers and advocates - who demonstrate the greatest strengths and faults in what you do.
So shutting down threads of debate - however trivial, technical or slanderous they might seemingly become - seems (to me) very counter intuitive to the kind of innovation RED has pioneered a market in, become renowned for, and has built such a strong reputation and following because of.
I wholesale disagree with this bizarre nature of people to split creative digital technology into factions they feel compelled to align themselves to and then defend (usually by slagging the shortcomings of the opposite). It reminds me dreadfully of modern politics. I don't think it has any place in the arts; IMO the more you defend your position based on technical criteria, the less I think you care about tangible outcomes - simply because I've never watched anything with anyone outside of filmmaking circles and *ever* heard them talk about what it was "shot on" and certainly not "loved it but wished it was shot on".
In the end, the images speak for themselves; the filmmaker chooses the aesthetic that faithfully supports their vision.
I think the pro industry as a whole (Arri, Sony, RED, etc.) has a lot bigger fish to fry with the prosumer tech and the "good enough" sensibilities that seem to dictate a lot of productions these days. The craft of curating moving images has very much changed from aesthetic perfection to content generation. That's a far more dangerous proposition than the kinds of arguments I see people spilling blood over.
I own a Dragon, and am upgrading to Weapon, jointly because I love the innovation and I love the images it produces to tell my stories. I'm wholly excited by Arri, love what they're doing and love how it keeps RED on their toes. Some of my favorite film and TV experiences over the last year have been shot on Arri; it lets me acknowledge the beauty of their format, but it doesn't suddenly make me want to jump ship in some foolhardy belief that the stories I'm hoping to tell will be better if I use what they did. I look at what my Dragon shoots, and I love it, and I'm excited about how it conveys my own stories.
Anyhow, to address the subject of this post, setting aside my pragmatism outlined above, I do believe companies deeply connected to their customers produce the best products. "Voice of the customer" is important (insomuch as it's the common customer) but not nearly as important as embracing modern design thinking principles that embrace the extremes - naysayers and advocates - who demonstrate the greatest strengths and faults in what you do.
So shutting down threads of debate - however trivial, technical or slanderous they might seemingly become - seems (to me) very counter intuitive to the kind of innovation RED has pioneered a market in, become renowned for, and has built such a strong reputation and following because of.