- Banned
- #1
Frederick von Sulle
Banned
- Joined
- Jul 26, 2011
- Messages
- 53
- Reaction score
- 0
- Points
- 0
- Location
- Heading back to the US
- Website
- www.iris32.com
A new level of warfare - Defending our investments
It is time to address this important issue. All what you will read now does not apply to the UK.
I have been one of the very early adaptors of RED in Europe (2007). Now, dealing with RED in Hollywood is quite easy, you are there; onsite, and many directors, post production houses and producers support you. Jim and Jarred have build the perfect weapon, and gave you all the ammunition you required. Thousands of cameras just in LA.
Here in Europe the wind blows from a different side. Wherever we go we get “shot on” with Alexa. In 2008 we presented the RED during the film festival in Cannes. We rented the most expensive beach directly in front of the Carlton Hotel to present RED. Many came, Film school directors, producers, directors. They ate our food and than they told us that it will take 10 years before this will happen, and we should not loose our time, Arri would eat us alive.
Now, we are not RED but a “special and very hardheaded entrepreneurial elite” we have not talked a lot about our plans and prepared silently. Now we want to break up the European “omerta” around Arri (Ask Ketch, he can tell you what “omerta” means). Now Europe has two huge industries that need RED, on one side, Advertising, TV and Publishing and on the other side the movie industry. The total turnover is far over 300 Billion US$ for both industries. We talk about Art directors (and there are thousands of them), Filmmakers, Mediagroups and many others. And most of them just go Arri, mostly because they are scared "from the new".
RED in Europe is still perceived as something exotic as there are just a bunch of loosely organized guerilla fighters (excellent ones) over here. The rental houses have many RED’s but they just don’t work enough as most don't master the workflows. Now some people from the other side of the ocean have relocated in Europe to join the battle, some came here to shoot some spectacular movies and some others just explore the terrain. We recently met some of these "young explorers", traveling from the US to Italy and we immediately saw the next generation of PRO’s. Let’s infect the young Europeans, too, the weapon is ready – the new Scarlet, and once they are armed they will need support.
So what battle are we talking about!
Mission 1: Eradicate 35mm film and Arri wherever possible in Europe.
Mission 2: Establish 2 or 3 permanent “RED only” studios in continental Europe.
Mission 3: Incubate “Block movie theaters” based on RED projectors with fully digital distribution. (A group in Italy is planning some thousands of them – they must be RED, not something else)
Mission 4: Build a fully IT based RED only footage and content related service and distribution network.
In a few words, We have to deploy RED, Redcode and its workflow wherever possible to make Arri’s life harder. We have to organize regular events to train Art directors and directors at large. Europe is the home of Arri, its here where the battle has to be won, the US belongs already to Jim, but Arri has an incredibly strong network here and is starting to fight back. So let us tear them down, before it is to late. I am not RED, but I am fully invested in RED, so I want to see Jim and Jarred and all the crew champions.
All comments are welcome!
Some data: http://www.eib.org/attachments/pj/pjaudio_en.pdf
It is time to address this important issue. All what you will read now does not apply to the UK.
I have been one of the very early adaptors of RED in Europe (2007). Now, dealing with RED in Hollywood is quite easy, you are there; onsite, and many directors, post production houses and producers support you. Jim and Jarred have build the perfect weapon, and gave you all the ammunition you required. Thousands of cameras just in LA.
Here in Europe the wind blows from a different side. Wherever we go we get “shot on” with Alexa. In 2008 we presented the RED during the film festival in Cannes. We rented the most expensive beach directly in front of the Carlton Hotel to present RED. Many came, Film school directors, producers, directors. They ate our food and than they told us that it will take 10 years before this will happen, and we should not loose our time, Arri would eat us alive.
Now, we are not RED but a “special and very hardheaded entrepreneurial elite” we have not talked a lot about our plans and prepared silently. Now we want to break up the European “omerta” around Arri (Ask Ketch, he can tell you what “omerta” means). Now Europe has two huge industries that need RED, on one side, Advertising, TV and Publishing and on the other side the movie industry. The total turnover is far over 300 Billion US$ for both industries. We talk about Art directors (and there are thousands of them), Filmmakers, Mediagroups and many others. And most of them just go Arri, mostly because they are scared "from the new".
RED in Europe is still perceived as something exotic as there are just a bunch of loosely organized guerilla fighters (excellent ones) over here. The rental houses have many RED’s but they just don’t work enough as most don't master the workflows. Now some people from the other side of the ocean have relocated in Europe to join the battle, some came here to shoot some spectacular movies and some others just explore the terrain. We recently met some of these "young explorers", traveling from the US to Italy and we immediately saw the next generation of PRO’s. Let’s infect the young Europeans, too, the weapon is ready – the new Scarlet, and once they are armed they will need support.
So what battle are we talking about!
Mission 1: Eradicate 35mm film and Arri wherever possible in Europe.
Mission 2: Establish 2 or 3 permanent “RED only” studios in continental Europe.
Mission 3: Incubate “Block movie theaters” based on RED projectors with fully digital distribution. (A group in Italy is planning some thousands of them – they must be RED, not something else)
Mission 4: Build a fully IT based RED only footage and content related service and distribution network.
In a few words, We have to deploy RED, Redcode and its workflow wherever possible to make Arri’s life harder. We have to organize regular events to train Art directors and directors at large. Europe is the home of Arri, its here where the battle has to be won, the US belongs already to Jim, but Arri has an incredibly strong network here and is starting to fight back. So let us tear them down, before it is to late. I am not RED, but I am fully invested in RED, so I want to see Jim and Jarred and all the crew champions.
All comments are welcome!
Some data: http://www.eib.org/attachments/pj/pjaudio_en.pdf
