Welcome to our community

Be a part of something great, join today!

Log in
  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

RED is a trademark...

Status
Not open for further replies.
florianstadler.com said:
Stick to programming as grammar is clearly not your strength:ohmy:
Click to expand...

You should note...that grammar is used in programming...as you program in a language so by default, if you can program well, you must have good grammar. :usd:

Anyway....to my point, I agree with Lucas.
 
Jarred Land said:
of course there is.

" That new Sony laptop is sooooooooooooooo Apple! "
Click to expand...

Very nice try. Except that this is an elliptical version of: "that new laptop looks and feels like an Apple laptop".
:w00t:

I clearly shouldn't check reduser past my bedtime....
 
As was mentioned earlier, the Ninjas were the first [to my knowledge...] who were affected by RED's decision to start enforcing the usage of their name.

While we obviously went with the change and rebranding willingly, the biggest issue is the way that RED is used in discussion.

The company's name is RED and the camera's name is "ONE." While that's how it looks on paper, it's obviously not how people talk about these things. Nobody ever says "I'm shooting on the ONE today" or "I want to throw your ONE in the lake." Instead, they say things like "The RED is a groovy camera" or "I had a shoot with the RED once." It's a semantic thing that has led a lot of companies to incorporate RED into their name. To everybody but the lawyers, the RED is a camera... not a company. :)

To compare, Apple is a company and Macintosh is a product [line]. So when you see companies like MacMall, MacWarehouse, Melrose Mac, etc., it's not an issue. Apple protects their name ferociously at times, but there are still companies like AppleInsider, AppleSales, AppleInvestorNews, AppleTell, etc.

Apple once referred to Apple Computer, Inc., but Apple recently renamed to Apple, Inc. to reflect their growing line of non-computer product. RED, in this case, obviously refers to RED Digital Cinema Camera Company on paper.

So the name changes will be a bummer to many, but it's the reality of the situation. We checked with our lawyers out of curiosity when the discussion came up and there wasn't a legal precedent for a forced rebranding in our particular, specific case... but there were extenuating circumstances. That's not a shot against RED, so don't think it is at all... no bad blood here. Regardless, even if you guys get worried about whether or not RED has the right to force a name change, there is one simple question to ask:

Do you really want to piss off the company who makes the camera upon which your business is based? Nope! :)

So don't try and get frisky with 4K Ninjas or 5K Ninjas trademark... or we'll awesome you to death. :ninja:
 
florianstadler.com said:
Very nice try. Except that this is an elliptical version of: "that new laptop looks and feels like an Apple laptop".
:w00t:

I clearly shouldn't check reduser past my bedtime....
Click to expand...

And in this example, "laptop" is the noun, and "Apple" is the adjective. :)

Dell Laptop
HP Laptop
IBM Laptop
Apple Laptop.

Laptop is the noun. Apple is the adjective.

(I wish there was an emoticon for sticking out my tongue and wagging my fingers... :) )

Ok... going to sleep now.

(insert emoticon for tired and cross-eyed. :) )

Lucas
 
Unfortunately most of the world doesn't live within the boundaries of proper grammar... and adjectives and nouns don't always follow the "rules".

Most of Slang is composed of miss-used adjectives, and that is ok, because things would be rather dull if they didn't.
 
Exactly my point. It's a bummer that it gets used incorrectly [hence the vast quantity of people using "RED" in their name], but the reality is that people will all eventually change because - on paper - it's a trademark issue.
 
http://en.wikipedia.org/wiki/Proper_adjective

Trademarks
A trademark is a distinctive sign used by a business to identify its products to consumers. When a trademark is a word used adjectivally, it is capitalized and hence is a proper adjective.
[...]
For example, in the sentence "I need to blow my nose; do you have any Kleenex?", the word Kleenex is a proper noun, used to name the product being discussed. This is perfectly acceptable English usage, from a grammatical perspective. It would also be acceptable to say, "I need to blow my nose; do you have any Kleenex facial tissue?", where the word Kleenex is a proper adjective.
 
man i should have paid way more attention in English class in middle school. Just when i thought I'd never really use that knowledge of what all the rules and exceptions to why a noun is a noun and an adjective and adjective. hell, all i remember is that a mouse can go: around the box; over the box; through the box, under the box etc....or it's a bloody box; purple box; red box; small box.....etc....

Somebody please get a high-school school teacher in here for clarification.
 
I just love how everyone is referencing chatting with "their lawyer"...I feel so powerless without one. In the old days you had your fists or your courage, now everyone has a lawyer instead. Yay!
 
Yea, but after the lawyers...
Ninja_Star.jpg

...out com the shuriken.
 
:
Brook Willard said:
As was mentioned earlier, the Ninjas were the first [to my knowledge...] who were affected by RED's decision to start enforcing the usage of their name.
Click to expand...

Yes indeed Brook.. Ninjas were unfortunately one of the first :ph34r: . I'm not sure willingly is the perfect word to use because as you mentioned lawyers were involved, but it did come to a quick happy resolution, and we all remained friends.

Enforcing this is especially tough because like so many of us here, we are all friends. I am very, very happy that for the most part everyone has been great in dealing with this issue.
 
Status
Not open for further replies.
Back
Top