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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

RED celebrates Sony...

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Jim and RED Team! Congratulations for achieving validation from Sony (and others) that RED has had the correct vision for the future of Digital Cinema and that they now are playing catch-up...

EPIC now presents them with another dilemma. :-)
 
I have to say, this is great news all around.
I'm looking forward to the industry moving forward to RAW 4k footage or higher.
Working in post, it's just such a genuine pleasure compositing on the nice 4k plates.
 
With regard to the 4K future, I've always felt that Red played the part of the Recon Marines, the SEALs or Delta-- mapping out the battlespace, pre-sighting hardened targets, softening enemy supply lines in advance of the large, boots-on-the-ground task force that is Sony and Panasonic, Canon and Nikon and Arri, etc.

Now that the mechanized infantry is coming ashore, its time for Red to gear up to attack the 28K beachhead. Full Battle Rattle, Gentlemen. You attack before dawn. Take no prisoners...
 
Thank you for a post like this, Sony 4K can only spell good times for RED (it is a shame alot of the consequent comments here are so derogatory)....

I'm sure I cannot be the only person on here who uses and even likes Sony products and i'm very sure that some of you will have films projected in 4K on Sony projectors.

Sony are not RED and can't match them for price on the cutting edge, but they are a great, forward thinking company.... their sensor technology is everywhere (maybe in your very own cameras ;-))

The very, very good news is that if Sony are looking at the full spectrum of 4K... you can bet your bottom dollar they will be doing everything to get 4K into the home.
 
I remember reading an article from NHK way back in the early 90's where they discussed the point at which the human eye can no longer perceive differences in HD images. I think they said it was somewhere in the vicinity of what we know today as 1080. For all of us who have worked extensively with 4K footage we know better. I'm sure more scientific studies have been done since then and I'm wondering where that line really does blur. Certainly the size of the display plays into the equation but are we destined to see 8k, 16K, 32K cameras in the future?
 
Interesting only because i would expect other 4k Monitor solutions from Sony and not only SXRD projectors.
 
It is certainly looking like we'll be living in much higher resolution future. Personally, I'm glad of that.

I'm also very happy that RED has been pushing so hard to make 4K a reality. Resolution matters.

nailedit.jpg
 
I was hired as a consultant by Sony in developing their DVCAM line and hdv based edit systems. There was an understanding that innovation was important, but the corporate culture made it very hard to react quickly. 5 years to catch on to 4K makes sense. Sony's strength was hardware and there weakness is software, which is a huge problem in the digital world. Red's innovation rests significantly on software and codec development, without which these fantastic new cameras could not exist.
 
Speaking of adapting technology trends and cool stuff coming out to prove it. Who is going to NAB this year in Las Vagas? (www.nabshow.com).

I know we are. Can't wait to play with the new toys!
 
The future for the digital cinema, seems to be well beyond 4K. What I'm wondering is, shouldn't there be more development, focus on not only having a better resolution each year (which I'm not against), but also trying to develop something like new sensor technology, that would bring us closer to what the real film looks like and beyond?
 
Wow, this is a game-changer in a big way, at least to me. As a DP and owner of a (small) rental house, I'm not a fanboy of any particular brand. But I need to be able to provide what clients want. I WILL NOT be inclined to buy the Sony for a lot of reasons (mainly $$$ and design by engineers, not camera people).

But the big question to me is what this will do to the Alexa (I don't have one). Now it's not just RED vs. Arri. If 4K truly becomes the standard that all others adopt, I'm afraid that the $80K Alexa will quickly become obsolete....

That being said, I'm looking forward to NAB...
 
I think the affirmation of 4K as a format can only be a great thing, 4K consumer products would be something worth having.

What RED and Sony represent as companies are quite different things (to me at least).

It's dangerous to speculate on things yet to be released, but the reality is that RED have transformed the expectations of film-makers (pros and non-pros) forever. It's unlikely that Sony's new cam will be in my hands - from a cost perspective.

For me personally, the fact that I can consider ownership of a camera with the spec of Scarlet or EPIC-S (can't decide yet) is mind-blowing. That I can see and hear about the development of this technology from the creators, pro-users and early adopters is unprecedented. That there is finally, a company that has dared to change the market whilst inviting everyone in to watch it happen is specific only to RED.

The community that has built around these cameras is quite remarkable - I've never seen posts hit so many pages in such a short space of time, on an almost daily basis.

This is something Sony, Canon and the others. simply don't do or have - I'd love to know what when / if there will be a 5d mk III, but until it's launched, I'll be none the wiser.

The difference is that many companies talk about customer relations, but as far as I can tell RED is the only company that actually has a relationship with it's customers. In this regard, they will always be ahead of the competition and I thank them for their determination in bringing this technology to a much broader base.

I hope this never changes.
 
Andrew clemson said:
great, maybe 5 years from now theyll design a 5K camera.
Click to expand...

Well, to be fair to Sony, they are looking past 4K in terms of sensor resolution. Just was RED is looking at 5K as a great way to get 4K, Sony will have their own >4K sensor to produce a 4K image.

One thing that I'm interested to see, in the pixel-head kind of sense, are the different routes different companies and engineering teams take to the same end goal - a beautiful 4K image.
 
I accept Mr. Jannard's wish to close the discussion about "good enough", but would like the fair minded to remember that in 1992, with what was assessed by the ATSC to be affordable technology to consumers by deployment, 1080p was the best that could be done.

http://web.mit.edu/6.933/www/HDTV.pdf
 
Mondo Ghulam said:
I think the affirmation of 4K as a format can only be a great thing, 4K consumer products would be something worth having.

What RED and Sony represent as companies are quite different things (to me at least).

It's dangerous to speculate on things yet to be released, but the reality is that RED have transformed the expectations of film-makers (pros and non-pros) forever. It's unlikely that Sony's new cam will be in my hands - from a cost perspective.
Click to expand...

Maybe not, but it is very likely that things like displays both large and small, image delivery devices both known and unknown, and ways of delivering that material to "the masses" might eventually be in your hands only becausecompanies like Sony can leverage the economies of scale to develop, manufacture, and deliver those kind of devices in the numbers required to make them at the prices you're talking about.

Cameras can create pictures. Pictures are useless without ways of getting them seen. The front end - the cameras - is a very limited market. The back end - the delivery mediums - is a much, much larger market that requires standards for that delivery, devices to deliver them, and companies large enough to make them in quantity. That's where consumer electronics drives the entertainment industry, and that's why people here need to stop thinking "Red=All That Is Good" and "Sony/Panasonic/Canon/AnyOtherConsumerElectronicsCompanyThatAlsoMakesOtherStuff = All That Is Evil." That's a very limited world view, and not a very accurate one.
 
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