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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Professional...

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Jannard

Jannard

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We profess to make professional cameras. I'd love to hear your take on what exactly professional means to you.

Jim
 
For me professional means:
"Getting paid to produce something that someone else will pay for..."

Doc.

*however in applying this thinking to professional equipment the black gaffa tape i use is proffessional equipment* hmmm... need to rethink that one.
 
When you turn professional, you become an entertainer, and like every other entertainer, you don't want to get a bad review
 
Reliability, durability, not getting obsolete within a few years ...
 
When it comes to equipment, I think professional means that something is built for the task. It will do the job that it's required to do and do it day in, day out, without whining.

Actually gaffer tape does do it's job!
 
Professional is having a set of skills and earning your living from applying them properly.

Unfortunately in our industry there are too many people who don't know what professional skills are, let alone how to apply them!

Professionals demand professional tools. A professional tool is one used by a professional to do specific job to the requirement of that professional for the maximum length of time - as opposed to an amateur tool which will only do the minimum required to do a specific job for the minimum amount of time...
 
Does professional necessarily mean higher prices?

Yes, it does.

Probably the new RED camera prices will go higher…????!!!!

Medavoym said:
At the age of 90, Mr. Akira Kurosawa, while getting an Oscar, said that he is now barely beginning to get to know cinema, that he knows practically nothing about it.

I'm sure Sanjin would agree. After old, this old-timer Jap punk had absolutely no idea how to shoot gorgeous home plants, or distant, mysterious smoke chimneys, not to mention bold, ground-breaking "quick-and-dirty" tests!
Click to expand...


Madadayo!!!!! (in Japanese means "Not Yet")

It is the thirtieth and final film to be completed by Akira Kurosawa. ...

Plot Summary for Madadayo: They ask the professor: "-Mahda-kai?" ("Are you ready?"), and the professor responds "-Madadayo!" ("Not yet?") and drinks a large glass of beer.
 
Professional for broadcast and cinema would be different because the purpose are usually different, so for the purpose that RED camera fit in, then providing pristine image, controls to achieve more expressions (more and various lens choices), providing wider range of controls (RAW), connected well to the various ways of editing and finishing, providing requirements to work with various audio recording method and finally providing thought-after path to the playback methods.
 
I've used tools that I consider professional that were unreliable. Often because they did what nothing else could do.

I've used tools that I consider professional that had very few features. Often because what they did well was more important than what they didn't do. And what they didn't do wasn't important to the job or could be filled by another tool.

A professional always delivers. Professional tools have to be dependable. They might not be reliable, but you have to know that in the end the job will be done in time. A professional tool shouldn't be the limiting element. The artist, not the brush should always be the limit.

A professional also values their time. A consumer tool won't value the user's time, it will ignore the cost of a bad workflow or limitations in functionality. If something takes an extra 3 hours to do but costs $50 less you aren't using a professional tool. A professional tool would know that a professional's time is worth more than $17 an hour to waste.

A professional tool maker knows its user's reputation and livelihood rides on their ability to deliver what they promise when they promise it. They know not to jeopardize that incredibly valuable reputation by cutting corners for small costs.

The exceptions to reliability is when you're doing things that can't be done any other way. You always have to push the limits of what's been done which means you always have to strive to deliver something new. You can get slack when you're working in uncharted waters but once it's common and expected you have to deliver--every time.
 
A professional tool is one that meets the highest standards of quality allowing those who rely on it for their livelihood to perform their tasks to the upmost of their ability. Its quality is matched in its innovation, efficiency, reliability, and ease of use (for those already familiar with their trade). And it must meet or exceed the exacting standards of those who rely on it day in and day out.

Personally, I think you guys continue to do all that in your products.
 
To achieve and maintain excellence, artistically and economically.
 
A professional operates within a set level of standards, if not one step ahead.

A professional delivers, not matter the circumstance.

A professional camera should do the same.
 
Professional Camera could mean a lot of things, at the start it meant too complex for anyone other than a professional to use, then it represented a certain quality level, then digi came along and the lines started to get blurry. Back in the old film days it quickly became apparent when a non professional was operating the equipment with digi and the huge learning up-ramp that instant results brought the bottom moved closer to the top and heaps of talent that was unrealised started to turn-up but it became kinda lost in the sea of imagery we suddenly had to filter through.
I reckon that Jim and Steve Jobs are probably very similar in their approach to things… deliver a product that is user friendly, simple to use but layered with the very pointy end advances in tech. Maybe Jim has taken it one step further by ensuring we can upgrade instead of buying the new model. Imagine if we could just plug in a chip and upgrade some software on our Macs instead of buying a whole new set-up each year to keep pace with tech advances.
Maybe profesional cameras does not mean anything now and people will refer to cameras as cameras and when they want to talk about the very best stuff as used by people who do it for a living and understand it best they will just say Red Camera instead of professional camera.
I know one thing though when I looked at the image Lik took in that garage with the external highlights still pretty solid and lots of detail in the dark areas it was clear everything has changed forever.
 
a pro camera is today a 3 part system:
1.software, hardware and ergonomics when acquiring
2.post-tools when working with the footage afterwards
3.and the "feel" of the produced image, hence the combo of DR, colorscience, scaling algorythmes etc.

so red is pretty good in all this areas, but for me to make it really cool,
following aspects shoupd be improved.

-get rid of the need of lock-it,downconverters and all the other extraboxes needed to be attached to make a red a fully studio cam.
-get propper powering ports so wireless ff motors and all the other boxes can be powered without the d-tap combos.
-get fuses inside the camera
-stainless steel screws at the body
-postworkflow is pretty good today (rocket is a must have today)
but on multicam shoots with 200-300 min. per day a offline module makes total sense.
 
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