Many people do not know how to run a business yet they invest their life savings or borrow and beg to try. Many businesses fail. Yet many succeed as well. Buying a Red should not be any different.
That's it in a nutshell.
I really think the big opportunity is for high level creative people who want to do their own independent pet projects on a shoestring. They ARE the industry. The only thing that keeps them shackled is cost of production. And distribution.
Morgan Freeman tried it... not sure how it's really flying yet. But that's the idea.