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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

New RED policy...

Jim, as someone who has worked in product development and marketing for a number of high visible companies I honestly understand your predicament. Setting customer expectations is always a balancing act and very few company's get it right.

The problem is that you are a relatively new player in the market and are forging new ground with a unique niche product offering. Unfortunately you are in a trade off situation of how to you get company/product buzz (i.e. free marketing) and still save some "wow" features for a product launch.

If I understand the development history of the Scarlet correctly you decided to make a strategic change in products direction. This is a bold but necessary move but the down side is my guess is you are at least a year behind where you wanted to be with this product line.

So while it is completely understandable for a company not to discuss upcoming product release dates, you also run the risk of losing momentum you have created around the Scarlet products. While there are die-hard fans on the forum, there is a larger market who will make other choices because of lack of information.

Now I hope I am completely wrong but at this point in time I can't see how any more than a handful of Scarlets could ship this year. We are rapidly approaching July so the year is half over. Not sure how long takes to assemble, test, package and ship a final product in any quantity but my guess is it is not like stamping out a consumer product.

Correct me if I am off base but it would seem to me that if the Scarlet is not with in approximately 90 days or so of being a frozen design and thoroughly tested that we will not see them this year.

If its one thing I learned in product development it is you can not compress time. Throwing more engineers at a product only makes it worse and it simply takes as long as it takes. If I am reading between the lines correctly RED is discovering this reality.

Timing is everything and maybe the current economy will work in your favor and give you more time before the big boys figure it out and the window closes.

All the best and hopefully everything will fall in to place in a timely manner.

Lee
 
Jannard said:
... going forward we are not likely to announce or give out dates of things we are working on until just before they are ready.
Jim
Click to expand...

Now what am I going to waste time on the net doing??! I guess it's back to porn for me.:couch:
 
Wow, that's a lot of assumptions, Lee.
 
yeah kevin.. love said..



edit
just a few..

"If I understand the development history of the Scarlet correctly you decided to make a strategic change in products direction. This is a bold but necessary move but the down side is my guess is you are at least a year behind where you wanted to be with this product line."

"there is a larger market who will make other choices because of lack of information."

"If I am reading between the lines correctly RED is discovering this reality."

"hopefully everything will fall in to place in a timely manner."



edit2
that "reading between the lines"
& that "to place in a timely manner"
..are cruel lines.
 
Isn't the fly by night 18 month advance warning system what made RED so special?

I hope scarlet and epic are pretty much excempt from this new policy. Getting a press release when it's done is what I get from Panasonic. Maybe I'm spoiled from using the beta versions of pretty much all my tools but I always preferred things coming late than only once everything was locked down. Guessing the release date is half the fun. :D
 
From a business point of view its a trade off, less talk is less hype and therefore less word of mouth advertising.

But I understand that it has to be the right type of hype. RED is growing, and as you get larger its bound to become less intimate. I hope you will still drop shit out there for the users to trounce and tear it back and forth. Thats what gives this organisation character and makes all the REDuser members feel like they are part of the RED company.
 
Works for me. I'm just waiting on Scarlet's release anyway.
 
Whatever works :-)

I just hope I can get my hands on an affordable (for me) video camera that doesn't suck some time before I get too many more grey hairs.
 
Agree Jim!

BTW, my RED1 #694 was from day one a sort of lab camera for different mounts, lenses, handheld, accessories, software tests, etc,...

And I'm always ready to help!!!
 
The RED company gets older and wiser. Hypes aren't this necessary any more. We have a great product in our hand and can wait on the new suprises. I don't think, that RED will disapear from the market eaven, when announcements don't take place everyday. RED is more than a revolutionary camera. It's a philosophie, a way to view things, to treat customers, to innovate things. RED will have a place in the history of industrial revolution, no doubt. On the other hand, Jim is Jim, he won't change his charakter in his age anymore. That makes it easy for us to calm down and wait what will happen next. It will be revolutionary and incredible as always.
 
Jim and Red team,

I do not spend a lot of time here. Weeks and Months pass... I like to stop in and see what is new. Yes I am hoping to find out when products will be ready for us to use. I ask because I do not see anything and think maybe I missed it somewhere in the threads. This does not mean I am complaining. When doing business or being an artist, you try and get the best that is available at your budget level. Perhaps it is a good idea that you not mention what is coming. At this point I would just like to come here and see it is available. That way when I get excited I pick up the phone and order it.

Surprise me!!!!

PS what you are doing is amazing. RED IS THE FUTURE
 
Right decisions in terms of future business prospect and every company needs to have long sustainable growth to be in the market place.

Hope RED will be one of the company like Apple, which reinvents itself and stay in touch with the company.
 
I am sure it will make some cry babies happy.

Totally understand this decision, but the geek inside of me will miss the rollercoasting...
Click to expand...

I was enjoying the ride.

It was nice to be able to glimpse into the future.

All good things are worth waiting for.

Tek
 
I don't think people were crying or hammering RED with unreasonable requests. Many of us just can't afford a RED ONE, and would love to jump onto the RED revolution. For current RED ONE users, its obviously much easier to wait for the upcoming cameras, since they already own a revolutionary machine that can produce top cinematic results, but we, the other ones, are anxiously waiting for the moment when we can g take part of the RED revolution. And every tiny bit of information feeded from RED, like the pictures, the renders, etc. etc, were like a step closer to the dream.

I do not know what to think of this. Its obviously a more "corporate" take on costumer interaction, with its pluses and minuses.

Anyway, still dreaming on a Scarlet buy. Until then, just decided to place an order for 3 still Zeiss lenses for my HVX + Brevis combo. Hopefully these will work well with the S35 Scarlet!
 
Agree Jim...

But it would be great to have "something" to focus on between each announcements .. :)

For me, it's not so difficult to wait for, if we know why we have to... :beer:
It's just a point of view.

Best,

Ee
 
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