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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

New Panavision Sensor may have lead to Price Cut???

As if the price would decide where a camera competes... I think the image quality and the camera features are responsible for the "rank" it competes in.
Just as I don't judge a football team by its budget but by how often it wins...
Just because RED decided to cut their price from the major-league to the minor-league (Jim won't like this comparison :D ) doesn't mean that the cameras are suddently not worthy of the major league anymore...

And a substitute player from Panavision from last year won't change that :D

just my 2c
 
Paul,

Panavision is a wonderful company with a great heritage. But they are not the giant they once were.

http://articles.latimes.com/2009/jul/20/business/fi-ct-panavision20

http://articles.latimes.com/2010/mar/02/business/la-fi-ct-panavision2-2010mar02

These articles are a few years old, but they reflect the turmoil in the industry in recent years. Panavision has always been innovative, and they are designing a new digital camera, so lets see what they come up with. In the meantime, at least as of a year or two ago they were the largest single owner of Red cameras in the world.

At one time they were at the very top of the motion picture camera business. But the digital world has changed everything. Rather than ushering in a new camera that will dominate, I think such a launch will be quite a challenge for them. I wish them well.


Tim Eaton
 
As far as I know, Jim and Jarred's approach on this has been very simple. Ask them to confirm this approach.

- First and foremost they design and build stuff for themselves. They make the cameras they would want themselves.
- Next up is us, the filmmakers. As Jarred once told me, "we make cameras for us and you guys (referring to Redusers and by extension filmmakers, DP's, etc that have embraced what RED is all about). Everything else is just gravy".
- As much as this has been like camera fantasy land for them, I think they do have their business principles as well and that's what leads to protecting their bottom line and doing what is best for their business.

Do they want to compete? I think they would rather have all of you onboard with what they are doing rather than going elsewhere, so in that sense, yes. But ultimately, they are making the cameras they want to make and selling them at the prices that make sense to them.
 
Isn't Panavision broke? I doubt Jim is shaking in his boots.
 
I'm sure you are right but that goal just may be a MacGuffin. It's noble and we love them for it. It is a great way to motivate people. On the other hand I'm inclined to think that Jim may be more about the gravy than the potatoes or even the turkeys like me and you. (No offense, but the Hitchcock and Thanksgiving analogies were too good to pass up.)

I'm a cranberry sauce guy myself.

Steve Sherrick said:
As far as I know, Jim and Jarred's approach on this has been very simple. Ask them to confirm this approach.

- First and foremost they design and build stuff for themselves. They make the cameras they would want themselves.
- Next up is us, the filmmakers. As Jarred once told me, "we make cameras for us and you guys (referring to Redusers and by extension filmmakers, DP's, etc that have embraced what RED is all about). Everything else is just gravy".
- As much as this has been like camera fantasy land for them, I think they do have their business principles as well and that's what leads to protecting their bottom line and doing what is best for their business.

Do they want to compete? I think they would rather have all of you onboard with what they are doing rather than going elsewhere, so in that sense, yes. But ultimately, they are making the cameras they want to make and selling them at the prices that make sense to them.
Click to expand...
 
RED definitely wants to compete and they want to provide the most capable tools out there. But Jarred has said this before, Jim has said it before. They're making the cameras THEY WANT. And that's a great way to approach a business like this. If you make a great product that you want to use, chances are that a number of other people will want to use it to and they will be your customers. Lots of products are made this way. I often feel like several of the big companies out there making cameras, software, etc.. lose sight of this and end up just making a product. There are few things in this world more frustrating than when you have serious issues running some software application, and eventually get a chance to talk to the developers about those issues, and they just don't "get it". There have been times over the years where I have had to come out and ask lead software developers of a certain application if they ACTUALLY USE the software. Sadly, the answer is often a rather surprising and disconcerting "no".
 
Oh Snap, a new Panavision 65mm Digital Cinema Camera that even shoots to onboard ProRes and DnxHD.

http://www.studiodaily.com/2013/01/...es-20-stops-panavision-readies-65mm-comeback/


http://cinefii.com/panavisions-new-alexa-killer-weve-got-the-early-details/


"Be that as it may, Panavision is getting back into the digital camera game with a new camera body sporting a 65mm-equivalent sensor size for compatibility with 65mm lenses. While the camera may not match Dragon's dynamic range, it should provide the kind of lush depth-of-field effects you expect to be available in real 65mm cinematography.
Details on the Panavision camera are scanty, but website Cinefii.com got some preliminary specs from Panavision at the Plus Camerimage 2012 show, which kicked off in late November in Poland. Apparently it will record DNxHD and ProRes (and maybe raw) to on-board SSDs, and is aimed in part at VFX cinematography. Cinefii says a prototype is expected "in the next six months" —which suggests there might be something to see when Panavision rolls into Las Vegas in April. Stay tuned."
 
Panavision is not broke. They are not going away. They have fine equipment. I regularly use Epics with either Primos or Angenieux zooms with PV mounts.

Ron Perelman did hurt them by buying them and using their zero debt to borrow against for his other companies (very common with large conglomerates )

They just moved to a new facility and will be one of the major rental houses for quite awhile. We shall await their new cameras and even more importantly their new lenses with anticipation.

As Jim says, he welcomes competition. Just makes Red stronger.
 
By broke I meant tens of millions of dollars in debt.

The camera certainly looks nice. Let's see what the specs are, especially windowed.
 
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