NAB13- RED Acquires Element Technica

[Jarred Land]

RED is proud to announce the acquisition of Element Technica.

This news probably isn't much of a surprise to some of you.... ET and RED have been working closely together since the very beginning.

We are incredibly excited to have Hector and Pizzo and the rest of the Element Technica team come over and continue doing what they do best.

Going Forward, Element Technica will be also known as RED ELEMENT.

 

[Taylor Fenno]

Cool!

 

[Nick Mercer]

Awesome!

 

[CJ Roy]

Whoa... get off the plane and you bought a company. Very cool.

 

[Andrew Benz]

This is great news!! Congratulations to all of us!!

 

[Sean Cruser]

so great.

 

[Joseph Seuferling]

Wow!

 

[Mark Pedersen]

Wow! That's big news! Congrats to my Element friends and the Red team!

Looking forward to some new stuff

M

 

[Johnny Friday]

i thought was or was lead to believe that ET was bought by 3ality? what gives?

 

[Steve Sherrick]

Great move Jarred! Those guys are great at what they do and I can only imagine this will mean better accessories and 3D integration moving forward.

 

[George Tsai]

are you hiring? hehe

 

[Corrado Silveri]

Great.
Please say hi to Stephen from Italy

 

[Steve Johnson]

Oh this is great news. Congrats to everyone.

RED Element sound so cool!!!!

 

[Mark Pedersen]

i thought was or was lead to believe that ET was bought by 3ality? what gives?

Good point. Maybe 3D isn't really the future

M

 

[Jeff Kilgroe]

It's about time.

great news!

 

[Gavin Greenwalt]

Makes a lot of sense considering how closely you were working together. From a customer perspective will there be big changes with ET? E.G. will you be eliminating redundancy in store items or can we still choose between say a RED bridge plate and an ET bridgeplate?

 

[Sanjin Jukic]

Great news!!!

 

[Paul Ellington]

Amazing!

 

[Nook Kim]

Was 3ality included?

 

[Phil Holland]

Massive news. Nice!