Rogelio Salinas
Well-known member
- Joined
- Jan 25, 2007
- Messages
- 187
- Reaction score
- 0
- Points
- 0
Technology always bring prices down. The Red One went down in price, The Epic went down in price, and every other technology based product eventually drops in price. TVs, cameras, and computers have all improved in quality yet dropped in price. Even though, I still believe that Red provides the best quality cameras, 4K cameras are now available by so many different companies now that Red has to keep their prices competitive to continue to sell. Right now the demand is very high, but Red is smart to price and plan for the future with the market being flooded with 4K cameras. In fact, even lower quality cameras like GoPro and cell phones offer 4K resolution now at a fraction of the price. Don't get me wrong, GoPros and cell phones lack so much of what Red cams offer, and though Red started the 4K trend, camera manufacturers like Sony, Blackmagic, Canon, Panasonic, JVC, and others are trying to offer some high resolution alternatives with some of their lower priced cameras. Red has to keep their prices competitive, especially with so many established camera manufacturers jumping into the 4K game. Red actually cares about their customers and I'm sure they care about the rental companies that purchase their cameras, but they have to base their business model on the current trends and prices in technology. This is like telling movie studios and theaters that they should have considered their pricing model to protect movie rental companies like Blockbuster or Hollywood Video. It didn't happen and both of these movie rental companies went out of business because technology and trends changed over the years. This isn't saying that camera rental houses are going to go out of business, but as technology improves, prices tend to drop, and that is just a simple fact of working in this industry. In fact, one of the only industries that seems to buck this trend is the oil industry. As technology and supply has improved their prices have increased and remained high, because they use collusion instead of competition for their pricing and unlike cameras, gas is a necessity.