Blair S. Paulsen
Well-known member
- Joined
- Dec 28, 2006
- Messages
- 5,503
- Reaction score
- 34
- Points
- 48
- Location
- San Diego, CA
- Website
- www.alacritymedia.com
I hear you loud and clear Rudi. The short answer appears to be the cost and turnaround time for 4K VFX elements sharply limits the number of 4K masters produced. There are also some issues at the exhibitors sites in terms of servers, media blocks and projector operations that all too often result in the few 4K DCPs that are actually distributed being dumbed down to 2K for ease of projection.
BTW, the argument that the cost of mastering in 4K is trivial compared to P&A budgets is both true and spurious - sorry. FWIW its not just the extra cost of 4K VFX vs 2K, it's getting elements delivered quickly enough to hit release dates - see Social Network.
IAC, I do believe we will see a major marketing campaign extolling the virtues of 4K exhibition to attract patrons to the local Bijou, but not until the studios have enough product mastered in 4K to support it. Paging Gordon Moore, we need faster and cheaper systems to make 4K CGI as easy as 2K... Either that or we need more studio features that don't rely so heavily on VFX shots :glare:
Cheers - #19
BTW, the argument that the cost of mastering in 4K is trivial compared to P&A budgets is both true and spurious - sorry. FWIW its not just the extra cost of 4K VFX vs 2K, it's getting elements delivered quickly enough to hit release dates - see Social Network.
IAC, I do believe we will see a major marketing campaign extolling the virtues of 4K exhibition to attract patrons to the local Bijou, but not until the studios have enough product mastered in 4K to support it. Paging Gordon Moore, we need faster and cheaper systems to make 4K CGI as easy as 2K... Either that or we need more studio features that don't rely so heavily on VFX shots :glare:
Cheers - #19