John Marchant
Well-known member
- Joined
- May 4, 2010
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- Normandy, England
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- www.kippertie.com
hehe. You and I love a good diagram 
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100% agree with you Blair,I'll bite. If your NLE has native support for R3Ds, as well as myriad other file types - and - your hardware can manage 1/4 res debayer without a noticeable performance hit, why not? I contend they only care if it slows them down. The real fly in the ointment is usually a post infrastructure and workforce that revolves around AVID.
So if Paul's point is that many of the major shops are AVID based, therefore any format that doesn't have robust native AVID support is a fail, that's fair enough - as long as you don't mind letting post dictate your camera choice ;-). BTW, they also want ProRes not ARRIRAW, now that they're in charge and all.
Cheers - #19
Common misconception - HDRx is not like that. A frame comes first, X frame comes second starting immediately the A frame finishes exposing. Red have described it as 'motion conjoined' - there's no overlap, but if there's a gap I've had little luck finding it
Click for larger
If the exposures were concurrent you'd be able to have 360 shutter in HDRx, which you can't. Its also currently a reason why Motion mount and HDRx don't play together - the motion mount wants the camera's shutter at 360, to allow the MM shutter to control things.
100% agree with you Blair,
Personally I feel that this "concept" that editing R3D's is somehow an editor's nightmare is just plain nonsense. Like you stated, Sony Vegas, FCP, Adobe, etc. all support R3D natively so there's really no excuse why a post team can't do it. Yes, the debayer is taxing, but the benefit of all that extra resolution is more than worth it. Or they could just shoot in 2K(same as Alexa) and debayering is no problem. And any post house that insists on sticking with Avid should think about how Panavision insisted on sticking with film.
Panavision assumed that their monopoly on the camera side meant digital would never become mainstream, yet look how that turned out. And now we have these post houses that insist on never budging from Avid and refusing to have a workflow that embraces R3D. It really amazes me that such a creative industry can be so resistant to change, especially when the change is a huge improvement. And with 4K TV's starting to make it into peoples homes, the demand for native 4K content is eventually gonna expose Alexa's limitations.
Panavision assumed that their monopoly on the camera side meant digital would never become mainstream, yet look how that turned out.
Isn't the direction of motion icon in that graphic wrong? The xTrack is at the beginning, not the end of the exposure, no? So how is the x-track after the A track?
That's a bit off-base... as soon as the first 24P HD camera hit the market, the Sony F900, Panavision bought over 100 of them and started building cinema zooms and primes that would work with its 2/3 3-CCD design, which was a big financial investment...
That's a bit off-base... as soon as the first 24P HD camera hit the market, the Sony F900, Panavision bought over 100 of them and started building cinema zooms and primes that would work with its 2/3 3-CCD design, which was a big financial investment. They also developed the Panavision Genesis along with Sony, which was the first 35mm single sensor camera to draw big Hollywood productions and cinematographers away from 35mm. Hardly the attitude of a company that believed that digital would never become mainstream. They are not a big manufacturing company and yet they invested a lot of money developing digital technologies and support.
...and are now developing the first, and so far only, 70 mm digital camera, including a set of lenses made specifically for it. Another huge investment. I would not call Panavision a retrograde, monopolistic company at all.
Personally I feel that this "concept" that editing R3D's is somehow an editor's nightmare is just plain nonsense. Like you stated, Sony Vegas, FCP, Adobe, etc. all support R3D natively so there's really no excuse why a post team can't do it. Yes, the debayer is taxing, but the benefit of all that extra resolution is more than worth it.
Panavision's success supplying cameras and lenses for studio movies wasn't due to a monopoly, it was due to historical changes in the industry. Panavision started out making anamorphic projector lenses for theaters and then anamorphic camera lenses, but the studios back then had their own camera departments because equipment ownership made sense to them as a way of controlling costs.
But the huge losses that the studios experienced in the 1960's due to losing their theater chains and loss of attendance to TV meant that they had to cut overhead, and they started taking apart their assembly-line factory model for moviemaking, closing their camera departments. What evolved was the current system where each production is a limited liability legal entity that rents everything -- phones, copy machines, production offices, stages, camera equipment. They even rent from themselves and pay back themselves. That way, when production is slow, so is their overhead.
Panavision stepped in with one of the newest quiet sync-sound 35mm cameras for rent (the Panaflex) just at a time when the studios were retiring their old Mitchell BNC's and whatnot. So the 1970's saw the rise of the rental house. It's still the model for most studio production. What has really changed is that smaller independent producers and filmmakers now can own most of the means of production and don't have to rent necessarily. But the studios aren't really interested in starting up camera departments again and buying cameras and lenses, plus putting people on payroll to maintain all of that.
So what has hurt the rental houses are two trends: one is smaller production companies that have started to own their own cameras, and the second, the high cost of digital equipment combined with its short life expectancy and somewhat fragile physical nature -- a 35mm camera can work fine for decades if maintained, and 35mm images look the same whether they were shot with a 1980 Panaflex or a 2006 Arricam. So it's harder to maintain profitability when you can't expect to keep renting the same camera for ten years or more.