Elizabeth Lowrey
Well-known member
Attn Letus:
You have screwed up your pricing strategy. Instead of providing an awesome product at a unheard price of $4K you should instead price your product at $18K, like Movi, then provide us simple minded folks a $14K discount so we can feel like we got a bargain. That is because we are unable to look at products/pricing as a net value. We must see an arbitrary discount off list.
Geez people . . . lighten the fuq up. Letus is resetting the bar for the entire industry.
You beat me to it, and, although your example is actually not an exaggeration at all given the price of the Movi, I was going to go conservative and say, "Would you feel like you're getting a much better deal if the retail price were $5,900, like the H14 (ONLY during the NAB special . . . normal price is $6350) or if it were 10K-ish like the Be Steady 4, or $5,295, like the early bird special for the Allsteady 7 Ultimate, or even $5K, like the Ronin and THEN it were offered at $4K?" Would you say, "This is such a sweet deal, I'm getting a thousand, two thousand, 6 thousand dollars off the price?"
To me, Letus' approach is the absolute most honest, psychologically PURE way to do business, one that I truly wish were the norm in commerce, something like the Saturn model of car sales. "This is our best price, this is what we think will remunerate us adequately for our THREE YEARS of product development and ingenuity and what we also feel will give customers a great product at a VERY low relative price in the field. If you want it great, if not, feel free to buy the Movi at over four times the price."
Have the mind-programmers of commerce really succeeded to the point that even the very intelligent people at this forum have to have games played with pricing in order to feel good about a purchase?