- Moderator
- #21
Jeff Kilgroe
Well-known member
In the early days of the RED One, RED would test and qualify memory cards. We were all running the Lexar 8GB and 16GB cards. RED had their own rebranded Lexar media at the time. And we also had the RED Drive HDDs and the super-expensive, but ultra reliable RED-RAM 128GB SSD. I ran a few of those, even had one go swimming in a pool and I filed an insurance claim, only to have the unit be fully operational again after I had fully dried and cleaned it. RED was open to other media and I was doing my own tests as well. My test results concurred with everything Jarred and others said at the time about other media options falling short. Several of us, not just RED, were eager to test any new 32GB CF card that hit the market... Most all of them would fail any rigorous testing -- I'd say nearly every single one I tested back then didn't truly have 32GB capacity, it was blatant false advertising and they would slow to a crawl as they would fill up and often completely stall out around 24GB of data.Won’t happen since the cameras need an update for individual manufacturers. Also I’m thinking about DSMC1 / Red One with dying media. There is no way since „they don’t have dev kits for these cams anymore“. Imagine using better parts than red on their original ssds. I think no one wouldn’t like that.
„RED Approved“ for me is a bit too big in some guys brains. Like Jinni Mags, they where 1:1 the exact ssds that red used. It’s not crazy science to build reliable parts for cameras.
So RED brought us the RED MAG SSD. This is where I think things went "wrong". The RED MAG and subsequent MINI-MAG SSDs were great, but rapidly became a sore spot for users when equivalent, and eventually superior, media options entered the market for less money. They did allow third parties to develop and apply to be licensed/approved for use with the cameras -- KipperTie mags being the only ones I know of that went through the process. It just wasn't economical -- RED's ecosystem wasn't large enough for the SSD makers to actually produce for, meaning that RED and their accessory partners hat to utilize off-the-shelf SSD tech.
RED having their own SSD format, even though the internals were standard off the shelf product, came at significant expense. Not just manufacturing the aluminum housings, but qualifying SSD product for use and then securing production quantities. RED almost assuredly reserved certain minimum quantities at specific pricing. And in the rapidly evolving SSD space, that is dangerous with how fast prices continued to drop. Leaves the door wide open for someone like Jinnitech to come along and offer the same product for a significantly lower price. The RED MAG/MINI-MAG media was still probably the right decision at the time, but couldn't hold up against a rapidly growing market and a tech-savvy user base who saw the commonality of the underlying tech against the backdrop of an industry with almost daily drops in pricing.
I'm glad RED has shifted back to non-proprietary media, this is the correct answer.
I know the DSMC2 product line has ended, but there are LOTS of these cameras in service and they will be for some time to come. I really think RED should, or allow a third party, to produce a DSMC2 CF Express media module. They would definitely sell enough of them to justify the development and production and it would breathe more life into an excellent camera platform. It would probably save them money at this point to produce and offer that module and eliminate MINI-MAG sales.