True 'nuff. But how much competition? I can't afford a Red One. It is not even an option. So, I can either give my money to Sony for an EX-1 or to Red for a Scarlet.
They'll have to put out one helluva a camera to beat the EX1. I've seen it and it's real 1080P with very nice latitude. Throw a 35mm adapter on there and it's pretty dangerous.
Come to think of it - Scarlet plus a 35mm adapter might be the holy grail for a lot of people.