Panasonic makes big $$ off their p2 cards because they made the system to only accept panasonic p2 cards and not any standard flash card. If they had made the camera able to accept any flash card the camera would be much more popular and they would sell a ton more cameras (I assume) but panasonic got greedy. They designed the camera to make the most money they thought they could out of it and did not think of the consumer. I think Red is thinking about the consumer. No film camera builds their cameras to only take Fuji film that would be stupid. So it seems like red is taking the same approach as film camera companys. Red builds cameras not flash memory so it seems like they want to give their customers the best bang for their buck and thus build a camera that accepts standard flash cards, that way we all benifit from advances in flash card technologies. This all stands as long as red is building the camera to take standard flash cards. Does anyone know if they are?