Peter Moretti
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- Apr 20, 2008
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Michael,
I think the problem with Avid is that they create potentially amazing features and then just abandon them. It's like the ideas come from people who the software and understand the industry, but the follow through is driven by a top heavy management of doofises.
For example the SmartTool. Avid was pretty good at tweaking it when there was an initial outcry at its introduction. But now, it feels that Avid sees it as just another feature that we have. Check off that box, Timeline Editing. Time to move on to another feature that we can market to drive sales. Repeat.
JMHO.
I think the problem with Avid is that they create potentially amazing features and then just abandon them. It's like the ideas come from people who the software and understand the industry, but the follow through is driven by a top heavy management of doofises.
For example the SmartTool. Avid was pretty good at tweaking it when there was an initial outcry at its introduction. But now, it feels that Avid sees it as just another feature that we have. Check off that box, Timeline Editing. Time to move on to another feature that we can market to drive sales. Repeat.
JMHO.