Welcome to our community

Be a part of something great, join today!

Log in
  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Everything changes...

Jannard said:
It used to be that technology advanced at a predetermined pace. You bought a camera or computer and it was good for a couple of years. Then you bought a new one. And it was good for the next couple of years.

Things are different now. Things change much more rapidly. Almost every week. New capabilities happen every time you turn around. You have to pay attention.

At RED, we make you stay awake. New firmware builds happen often. REDCINE-X updates happen all the time. New color science. New features are enabled. Improvements happen often... usually free.

The idea of buying a new camera every time something new comes along is just too expensive. That is why we subscribe to the "update" philosophy.

"Everything can, and will, be made better. It is just a matter of when and by whom." Trust us to keep you current.

Jim
Click to expand...

Jim, as a new EPIC owner I implore you to thwart the haters and naysayers at every turn :-)
 
Last edited:
Jim.......Yes upgrade i dont want Ridley Scott shooting the Blade Runner sequel on anything else :) Reds on the main stage im not worried about the mosh pit
 
We're in for all that Dragon love :-)
 
Jannard said:
The idea of buying a new camera every time something new comes along is just too expensive. That is why we subscribe to the "update" philosophy.

"Everything can, and will, be made better. It is just a matter of when and by whom." Trust us to keep you current.

Jim
Click to expand...

Usually in all other industries there is a concept of Service Contract covering Software upgrades and hardware replacement in case of hardware failure.
Such service contracts are charged 8% to 12% annually from the purchase value.
Where ½ of this amount is for Software upgrades and ½ is for hardware warranty.

I never heard about hardware “new model guaranteed” Service Contracts.

But since RED is pioneer in this industry maybe it will consider “Always up to date” contract.
Each line of cameras would be updated to the top model for an annual fee.

Imagine you can buy such contract for annual fee of 20% from the purchase value of the Dell or Apple Computer. Well we change laptops every 2-4 years. So it is 50% to 25% fee right there.
20% fee is like changing hardware every 5 years. Can you imagine using the same camera for more than 5 years without any upgrade? Well some do so they will not buy this contract.

Such contracts will motivate companies to make hardware more modular so not all components have to be changed.

This will start a new trend in the industry for sure, and RED will be in the best position to do it.

BTW environment friendly move as well.
 
I've been hunting through this thread for an easter egg.
 
Peter Arnold said:
I don't want Ridley Scott to shoot the Blade Runner Sequel at all. It is pure Blasphemy.
Click to expand...

I would agree with you if it was a remake; it was sufficiently made the first time. But something new set in that same universe? That has me excited--as does 'Prometheus'! Blade Runner is my favorite movie of all time and I trust Ridley Scott's vision that this will be something special.
 
Andrew M. said:
Usually in all other industries there is a concept of Service Contract covering Software upgrades and hardware replacement in case of hardware failure.
Such service contracts are charged 8% to 12% annually from the purchase value.
Where ½ of this amount is for Software upgrades and ½ is for hardware warranty.

I never heard about hardware “new model guaranteed” Service Contracts.

But since RED is pioneer in this industry maybe it will consider “Always up to date” contract.
Each line of cameras would be updated to the top model for an annual fee.

Imagine you can buy such contract for annual fee of 20% from the purchase value of the Dell or Apple Computer. Well we change laptops every 2-4 years. So it is 50% to 25% fee right there.
20% fee is like changing hardware every 5 years. Can you imagine using the same camera for more than 5 years without any upgrade? Well some do so they will not buy this contract.

Such contracts will motivate companies to make hardware more modular so not all components have to be changed.

This will start a new trend in the industry for sure, and RED will be in the best position to do it.

BTW environment friendly move as well.
Click to expand...

Andrew, isn't what you are proposing the same as a lease?
 
I bought a Red instead of anything from any other competitor because of this mentality. Because I can tell that the guys in charge of Red are sprinting to the future.

I am not a fanboy of Red, or any other company. But I am a fanboy of Progress. If you guys keep sprinting forward, I'll keep struggling to keep pace. Keep fighting to bring the future closer, faster, and I'll keep opening my wallet for it.

That's a pretty awesome deal, for both parties, I think.
 
Sunday's announcements...

Sunday's announcements...

Jim likes sundays to spill the beans..
I wish I could go to nab and figure this one out.
Looking forward to where we are going to be in a couple of months/years/days....
Thanks again for changing the industry.
 
In RED we trust.

And in RED we invest ;)

Looking forward to the news!
 
You must log in or register to reply here.
Back
Top