Elan Gunos
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Seems like the idea of a trade-in program might be a natural solution of having always the "best" camera. Rather than purchasing the latest and greatest camera model every few years, Red would continually and constantly upgrade it at a fee. It would be a business model similar to that of a software update (e.g Adobe Photoshop which is updated every 1-2 years or Panavision where their cameras are constantly being updated via after every rental). This way you have the ability to opt in the system at full price, or pay a update fee for every upgrade. This way there's no constant fear of standing to lose everything when a competitor shows up with the latest and greatest system, because you know your base users will expect an update of some kind that would address the competition.