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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Everything changes... IMPORTANT post.

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perhaps I'm buying an Epic sooner as expected. bought the battle tested scarlet a few days ago. my first red camera. can't wait to see new price of the scarlet next week.
 
:) I hope their was a bonus for all you guys in there somewhere :) Jarred, how many hps has yours? :D
 
Jannard said:
We are ready to lower prices on EPIC.
Jim
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That´s as close to socialism as it can get in a free world.
speechlessly impressed by your honest & straightforward attitude
peter

ps: besides that, it will give company C and company S some chewing material regarding their upcoming economy-sort-of-pro-lines.
I can almost hear the noise emanating from their boardrooms at this moment :)
 
Just in time. Awesome.

Will you have enough quantities after the announcement or do we have to wait a few months to receive our EPIC?

Thanks!
 
As another person on the verge of taking the plunge into an Epic pool of goodliness, do I still need to set aside $50K to make the Dragon upgrade free or will this come down a little?

And you just made my birthday!
 
Jarred, maybe you look at a Red Rocket II...

But I have to tell you again. I am happy Red customer. I love my Epic and all my Red Stuff.

Jarred Land said:
Heh heh heh.... Jim didn't mean across everything we make. Just Camera Brains. Mechanical items, and dare I say the ' simpler ' electronic products we manufacture do not have the cost swing potential that the camera brain does and everything else we make doesn't even come close in terms of initial NRE that designing custom ASICs and designing custom Sensors does.

Remember.. it used to take us many days to make a camera brain and when we started production it was in the middle of a world-wide component shortage after the Japan disaster. Now component prices have come down, our team has gotten so good it takes a fraction of time to assemble and test the camera brain, and NRE is ( for the most part ) recouped.

All that good news means.. well, good news.

I guess it also means that since we are seeing this turn.. that every other camera company that makes their own stuff should be seeing similar reductions.. and maybe they will all do the right thing as well.
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Andy Kolb said:
Just in time. Awesome.

Will you have enough quantities after the announcement or do we have to wait a few months to receive our EPIC?

Thanks!
Click to expand...

Not months.. But won't be 2-5 days like normal since there likely will be an influx of orders. I would anticipate a couple weeks after you place your order until things calm down.
 
Jarred Land said:
Not months.. But won't be 2-5 days like normal since there likely will be an influx of orders. I would anticipate a couple weeks after you place your order until things calm down.
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Do you guys sleep at all?

So who orders first next week is on top of the list, right?
 
Thanks!
Me and my partner have lived on "beans" the last year to save up to a Red Epic. We refuse to accept nothing less than Red Epic. We love the attitude of the company, the boldness, the vision to not accept limitations like so many others comfortably do. Love the transparency with technology and now finance. Love the new generation thinking in using MezizlerModule with iPads, HDRx, Magic Motion, RAW etc.
This will give us a break and maybe we can afford to invest in equipment like pro tripods, 9" screen etc which will get us up and running faster. We will take our new baby to the deepest jungle of Costa Rica in the beginning of next year.

Once again, your team makes a difference on the creative world.
Best
/Andreas and Nati Key
 
Jannard said:
I would expect across the lineup...

Jim
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I'm guessing mfg/misc. price reduction still wont be quite as sweet as those BT Scarlets were though... ? I just hope it will still have been the best play to get BT and not new by the end of next week...
 
Is this only an effect on the Epic pricing or is the cost efficiency also effecting the Scarlet price?
I suspect that the pricing will be on par with the Red One and I think it it's a sound strategy to stop production of the Red One and replace it with the Epic as the main camera on the Red market.
It would be nice to see the last Red One, that would be a historical serial number, like the first Red One -THE camera that redefined digital cinema.
 
It is called Passion

It is called Passion

Jannard said:
The primary difference between us and the other guys is... we are in this 100% heart and soul. Jarred and I (plus a ton of Bomb Squad and other RED employees) live this stuff 18 hours a day. Jarred actually is really in 20 hours a day.

Everything matters to us. The cameras matter. Our customers matter. And it is complicated times a number you can't think of.

If we ever fail... it is NOT because we are not trying. We give our every fiber to this cause.

Jim
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That's the color of RED.
 
Wow, great news. I just paid off my Scarlet, now it is Epic time baby!
This will really take the wind out of Sony's sails on Sony's on October 30th.
RED, thanks for pushing the envelope, thanks for pushing the industry and thanks for a superior product.
 
Just a quick question. With the new reduced prices do we still need to pay $50.000 of equipment to get the Dragon sensor upgrade included? When you announce the prices it would be great to know if it's still 50 or if it's less so we know how to place our orders.

Thanks!
 
AndreasOberg said:
Just a quick question. With the new reduced prices do we still need to pay $50.000 of equipment to get the Dragon sensor upgrade included? When you announce the prices it would be great to know if it's still 50 or if it's less so we know how to place our orders.

Thanks!
Click to expand...

Wanna know, too!
 
Fantastic news! Great move. Thanks for choosing this path. I love this company (and these honest and passionate posts).
 
Now that's something you don't read very often from a company - thank you guys, love it. Happily paid in full for our EPIC-M, not once have I regretted it. That camera and the pictures we could make with it opened up doors I wouldn't have dreamed of 1 year ago, we made our money back by working our asses off, renting it out a bit, helping aspiring filmmakers and students by giving them the camera for free or for a very attractiv rental price, we made tons of new friends, and I feel completely at home with you RED guys. So thanks, and the lower price just makes me want to purchase some more EPICs... You know - once you have one, you soon realise two would be better :) Cheers guys!
 
I am really glad to see this! SONY, Panasonic, and Canon have acknowledged the inevitable, but they have done so in a way that shows their hearts are not really in it, by neutering products, and rolling out firmware updates in response to other small competitive moves. You guys are clearly gung-ho on the technology, and the products, but your cost basis was very high--for very understandable reasons. It will be great to see RED offering the best of both worlds--great functionality and great economics--without apologies or regret. Now I have two reasons to look forward to the day after Halloween. (The first reason is I hate Halloween!)
 
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