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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Economy...

ryanbooker said:
@Bruce Allen

More coders != better software && faster delivery


:)
Click to expand...

I totally agree. Give me 5 hard core coders in a tightly knit team over 50 programmers any day. 10x more equals 100x the miscommunication, dozens of seat fillers and their productivity goes to crap.

Keep it lean, but... If hiring someone would help you get RedCine audio working faster on a Mac, then I may know a few people... :)
 
Thank you for remaining a private company, and selling your public one.
 
Jannard said:
I have received a lot of emails regarding RED and the economy... especially given the announcements of Canon, Nikon and Sony's drastic cutbacks in development and massive layoffs.

RED is charging forward at full steam. There are no layoffs, no development cuts and no slowing down.

While we expect that sales will be slower next year of everything, we don't mind. Our goal is to to make the best stuff for professionals, and continue to do so. When our professional customers can afford what we are doing... we will be ready.

Sleep tight. RED is awake.

Jim
Click to expand...

When economy goes down invest,advertice and you be the one how is still standing. So i'm ready for the Epic X.!!

Robert
 
It makes perfect sense for an upstart company like Red to push harder while the more established businesses are pulling back in a tough economic climate. It also doesn't hurt that the main (only?) backer of the company is loaded. Smart move, no wonder you've done so well in business.
________
Herbal vaporizer
 
ryanbooker said:
@Bruce Allen

More coders != better software && faster delivery

:)
Click to expand...

Thom Steinhoff said:
I totally agree. Give me 5 hard core coders in a tightly knit team over 50 programmers any day. 10x more equals 100x the miscommunication, dozens of seat fillers and their productivity goes to crap.

Keep it lean, but... If hiring someone would help you get RedCine audio working faster on a Mac, then I may know a few people... :)
Click to expand...

To a certain extent, yes.

Don't get 10 coders to do 1 task. Get 1 coder to do 1 task.

But to the outsider, it looks like the current situation is that for every 1 person there are 10 tasks.

A lot of the smaller tasks are being skipped because they are obviously too busy. I don't see how hiring a guy to read the REDCINE bug reports, verify them and pass on and keep track of them would hinder things.

Similarly, you could definitely hire someone to add much needed user interface features to REDCINE without impacting anyone else. Zoomed out library view, DNxHD export (they can use the code from RedRushes), etc.

Also, porting tools to other operating systems, and maintaining those ports is very often a job given to secondary teams.

Also you could hire some hot girls to peel grapes for Graeme, Deanan, etc...

Oh, and if you really care about the future, hire a super-smart college kid and get him to learn OpenCL inside-out. He can start working on a next-gen GPU-accelerated decode engine without bothering the rest of the team too much.

You could also hire folks to help out. Do things like maintain documentation, act as a filter between the core coders and the outside world, 3rd parties, etc.

Need more examples?

Bruce Allen
www.boacinema.com
 
Actually... I suspect that the economic problems, and the fact that they are negatively affecting Red's competitors, must play into the hands of Red.

If Red, and Jim personally perhaps, have deep enough pockets to ride out this difficult time... a time which is dragging down the competition... then the phoenix rising at the end of this problem will have a big red spot on the front.

It's as simple as that. The one that can stay "at full steam" while everyone else falls away is the one who breaks through and saturates the market for the next genereation.

Nothing could be better for Red at the moment in my opinion. A short term sales falloff...but a big head start on the next generation and a clear-cut chance to pick up some market share.

(sorry... been working at CNBC too long.)
 
Bruce Allen said:
And NO I am not looking for a job. My mom (who was a systems analyst / programmer) warned me about the dangers of programming for a living...

Bruce Allen
www.boacinema.com
Click to expand...

So you went and got a job in a creative art based industry? ;)
 
Gene Crucean said:
So you went and got a job in a creative art based industry? ;)
Click to expand...

Bwahaha, good one!

Actually I do prefer it. Pay is very good and when you deliver your project, you're done.

As opposed to coding - when you deliver your project, then 6 months later the client does something you didn't expect, hits a previously-undiscovered critical error, then you find yourself doing overtime through the weekend to fix it. At least in our industry we can kinda predict when the overtime is coming...

Bruce Allen
www.boacinema.com
 
Nor should you guys slow down Jim. I think next year will be the opposite for Red. Sales will not slow down. You've come at the right time. People can afford what Red sales. It's the other guys who act in fear and prepare for the worse. Prepare for the best and the best will happen.

It's the law of expectation!
 
Michael Stanmore said:
Actually... I suspect that the economic problems, and the fact that they are negatively affecting Red's competitors, must play into the hands of Red.

If Red, and Jim personally perhaps, have deep enough pockets to ride out this difficult time... a time which is dragging down the competition... then the phoenix rising at the end of this problem will have a big red spot on the front.

It's as simple as that.
Click to expand...

I completely agree.
 
Michael Stanmore said:
phoenix rising at the end of this problem will have a big red spot on the front.
Click to expand...
300px-Phoenix_detail_from_Aberdeen_Bestiary.jpg


Ironically, this myth often has the phoenix as red in color unlike the one in this picture.
 
I meant applications that you interact with on a professional level.

openexr is like tiff.
 
reality said:
I meant applications that you interact with on a professional level.

openexr is like tiff.
Click to expand...

Yeah, wouldn't it be nice if REDCODE were as widely supported as tiff too?

The quickest way to get wide support is to release:
- specs of file format
- reference implementation (open source)

JPEG, PNG, etc all did it that way and that's why they work well. OpenEXR was released in a very good way and as a result vendors could roll support for that file format into the next major version of their app.

Arguing about loss of quality is BS because if you give people baseline reference open-source code we'll quickly see if one vendor's implementation is sub-par.

RED has taken a different route and I think this is what people object to when they ask for open source.

Bruce Allen
www.boacinema.com
 
It'll likely be as ubiquitous whether it's open source or not.
What matter is how many people want to use it and where.

We've had the red sdk in our internal tools along side tiff, jpeg, openexr, canon raw and others for a while now. Tiff, canon, and red are all precompiled and we could care less about seeing the source. Same with openexr.
 
Bruce Allen said:
RED has taken a different route and I think this is what people object to when they ask for open source.
Click to expand...

Having done rapid development jobs before, I can understand why red took the route they did and I believe that if they open source route it would have been a mistake.

Opening up a format is a long term proposition not a "let's dump it on the public" type of thing. OpenEXR was closed up inside ILM for quite a while before it got released.
 
Please explain why a company would not release their format's specs for software-wide use?
 
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