Eryc Tramonn
Well-known member
- Joined
- Aug 14, 2007
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- 795
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" Did they really need trailers, PAs, catering, a Fisher, or the million other incidentals/expendables...no. A 14-hour day...hell no."
YES they do need it all ... if you think one person can pull off the same production value- then head on down to the ad agency and present you ad at 1/1000 the cost....
Jarred shot looks very good ... now lets have the same shot in a commercial .... now it needs to be shot on this day & during these hours , teh ad agency & client will have 6 persons there ... we need total of 3 cars , need to get permits to control the same road , have XY insurance , schedule police to control traffic , insurance might require stunt drivers , may only have a one 1 hr time window to get the shot , will need persons to clean the car ( dust it , clean off bird crap etc) , where do persons go to bathroom out there ? , food ? ... it's no longer a 2-4 person shoot ... so you say forget the crew, just steal the shot - well you tell the ad agency & client you're just going to go out and steal the shot and you'll show it to them later = not going to happen - you gotta to do it all by the book ( permits , insurance etc ) ..
do you think local ads are only bad because they are shot on SD video ? switch the SD to HD or 35mm you think they'll be any better ? i don't think so ....
"It's the camera department heads I was working with who have the negative attitudes about the camera. As a matter of fact, I ended up sounding like some fanboy touting what I haven't even personally seen either."
just maybe this is like the big stock years ... you know where you go to the gas pump, grocery store , shoe store and the cashier's are giving stock tips, even the oil change guy has stock tips ... today you hear PA's , editors , the stage hand , a guy in art dept , your neighbor ( soundman) all have Red reservations ... so perhaps they're just a bit up to there hearing about RED reservations ??
Jarred steals the shot, puts together the entire spot that his buddy at XYZ production company (or ad agency) tipped him on, and then he submits a finished promo. Even if he shot completely on spec, so what? If they like it, they like it. I know this won't completely demolish the good ol' boy network, and open the system to new comers, but it will make us a lot more visible. Maybe impossible to ignore in some cases.
If they then want you to reshoot the exact same commercial (music video/feature/whatever), but only this time they want you to spend 10 times as much money and time...well, that'd be fine by me. Just make sure my check is in the mail. The point is, sooner or later, tools like this are going to make it very possible for anyone with time and know-how to compete in this arena. I think some people feel a tad threatened by that. And believe me, I have a real soft spot for all the talented grips, gaffers, dps, caterers et al out there. But that doesn't change the fact that amazing things are possible without all that.
I've done what people said I shouldn't have been able to do without all that, and yet managed to get the images I was after. Now that RED One is here, I'm only going to get better, and the resolution is there to do whatever I'd like - be it FX work or narrative with an eye toward theatrical.