Eric Deitz
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When was the last time you took on the Hollywood establishment in defending the RED ONE?
Will we continue to recommend and grade RED ONE to filmmakers? ... you bet! ... will we continue to work with ARRI and CANON on developing better workflows for filmmakers? .... you bet!
Will we continue to be at the fore-front of the digital filmmaking revolution and continue to provide cost-effective finishing solutions to digital filmakers .... absofuckinglutely!
Neil
I agree.
I think the more interesting question/ point here is which will the independent filmmaker choose? With the digital reveloution, I think it is a second rise of the independent filmmakers. When I say independent filmmakers, I mean no financial backing, mostly volunteer crew, and about $5,000-$10,000 to spend production filmmakers. Basically, the rising filmmakers from film schools and those who watch movies with the time and money to make one.
Yes, the image and technology the RED offers is supperior, I don't think the 7D should be a threat. I would say the HDDSLR "revolution" will kill prosumer cameras as long as the companies continue to make products aimed at digital filmmakers. The 7D and other HDDSLR cameras creates a cheaper work flow for independent and student filmmakers that allows shallow deepth of field and clear video to be achieved.
I also would like to say that the 7D is a great learning tool for anyone who wants to DP and can help low productions achieve the look for their film. Granted, weather shot on a 7D, RED or cheap consumer camera, isn't the selling point/art of a movie or documentary the story i.e. Paranormal Activity)? Not saying Paranormal Activity is AFI's top 10, but it made profit and people saw it.
So, I think the RED is the winner and is the ultimate goal for the independent filmmaker, but until Scarlet arrives, I believe 7D and other prosumer cameras will be the side quests in the mean time.