BBC switches to Premiere Pro

[Frank Glencairn]

This is huge - BBC is known as rather conservative.

The BBC is switching to Premiere Pro CS5 software, through which the corporation is improving workflow efficiency, creating a tapeless environment and reducing costs. The corporation is now implementing an additional 2,000 seats of Adobe Premiere Pro CS5 software as the company’s primary tool for desktop nonlinear editing. The broadcaster’s expanded use of Adobe Premiere Pro CS5 software highlights the growing momentum for Adobe Creative Suite 5 Production Premium across the broadcast industry.

http://frankglencairn.wordpress.com/2010/09/09/bbc-switches-to-adobe-premiere-pro-cs5/

Frank

 

[Curran Giddens]

Congrats to Adobe!

 

[Rudi Herbert]

That is really HUGE! Of course, you'll have to hear about it from anybody else but Adobe, their reluctance to blow their own horn is annoying at best, counterproductive to sound business practices at worst. Congrats nevertheless!

 

[Emyr R. E. Pugh]

Do you happen to know what they were primarily using before?

 

[Rob Ruffo]

Me thinks Avid

 

[Eirik Tyrihjel]

I am seriously concidering doing the same, with "1 seat" I will probably not get as much press though. (Btw: I will be moving from FCP studio 3)

 

[Mark Allen]

ADBE trading down nearly 14% in after hours... clearly the world at large is not following this thread!

I will actually be experimenting with PP (again as version CS5) at some point though my last test with it (CS4) still gave FCP the preference.

 

[Tom.Wong]

Makes me wonder how well PP holds up in a heavy media management environment in broadcast. Deck control with Kona cards should be simple easy, but converting from Avid might lead them to some big issues if aren't careful with their media. Especially transferring all their old projects coming from the Avid. Maybe they are just capturing all their old SR masters and starting from scratch...

I also wonder how the editors felt about it.

 

[shannyla]

The editing systems that the BBC are replacing with Premiere are all Final Cut Pro systems. These are the systems that are used by producers, etc, what they call the Creative Desktop systems. As far as I'm aware, all the "craft editing" systems are remaining as Avids, although this might have changed.

 

[Tom.Wong]

That definitely makes a lot more sense to me now. Avid may get a bad name in "difficult to use" or not a "user friendly interface", but they've changed a lot over years to keep up with all current post needs, but they are still Kings when it comes to rock solid media management. I can't imagine too many big broadcast environments able to live with out that...

 

[Ketch Rossi]

Yeah I did just went with Adobe CS5 suit as well, even so for me is just the beginning, but funny in off I already had FCS suit, just decided that form the start of my new Studio in Italy I wanted to go with CS5, Apple, which I love their products, truly disappointed us with the Pro SW end, so huge Congrats to Adobe for this Score.

 

[shashbugu]

Yeah I did just went with Adobe CS5 suit as well, even so for me is just the beginning, but funny in off I already had FCS suit, just decided that form the start of my new Studio in Italy I wanted to go with CS5, Apple, which I love their products, truly disappointed us with the Pro SW end, so huge Congrats to Adobe for this Score.

I'm a huge fan of Adobe CS5 suite I use it on a daily basis for everything Red. They have kept up the parallel pace with RED. Realtime with no transcoding is just perfect, straight forward EDL's to Davinci Resolve and Smoke, make it a no brainer.

 

[Tom Lowe]

I knew this would happen. But it's happening even faster than I thought it would.

People are jumping off FCP like it was the Titanic.

 

[Raul Gonzo]

I've been using Premiere since 6.0.
I feel like it's been the story of the ugly duckling with this program...

 

[Joe Taylor]

I knew this would happen. But it's happening even faster than I thought it would.

People are jumping off FCP like it was the Titanic.

Hey, as long as it works on an Apple, I'm all over it.

 

[Robert Horwell]

Do you happen to know what they were primarily using before?

used to be Avid then they went FCP.....the BBC spend our money like water, when they dumped Avid it cost them millions, wonder how much they frittered moving over to Adobe and re-training everyone again....

 

[ericyoung]

I don't think that's true. The BBC didn't dump Avid - there are still plenty of Avid suites. They just added lots of FCP for productions where they wanted to exploit APs who would direct, sometimes shoot, and also edit their own little productions. The move to Adobe is merely to exploit the superior Adobe NLE integration with their other products in a corporate wide move to a single desktop based on Microsoft OS's. Apple products were never really used in a coordinated centralised manner in the BBC.

 

[Robert Horwell]

And i suppose your going to tell me they didn't spend millions on company cars while laying off staff...

 

[ericyoung]

And i suppose your going to tell me they didn't spend millions on company cars while laying off staff...

Not at all - I was one of the ones laid off. The BBC does waste millions, but broadcast infrastructure isn't really a significant part of that waste. It's more the political decisions like Pacific Quays or Broadcasting House refurb or outsourcing building management where the serious waste occurs!

 

[Hans von Sonntag]

I knew this would happen. But it's happening even faster than I thought it would.

People are jumping off FCP like it was the Titanic.

They are not, off course (i mean the jumping). Red's universe is rather small and in broadcast land with all the Sony and Panasonic stuff, FCP is still the major NLE, followed closely by Avid. In feature and TV show land Avid was and is the #1 - MC5 is a major upgrade in the right direction, especially for Red projects.

This said I left FCP and switched to CS5. Adobe did a marvelous job, Premier Pro is working with R3Ds very well, exchanging projects with other apps (I use SpeedGrade and Smoke) is working as expected - no hick-ups - not to mention the tight integration with AE and PS.

We use CS5 on Windows and Mac. On both platforms PP is working pretty stable, highly recommended.

Hans