Avid CEO Weighs in on Rival Apple's New Editing Software

[Peter Moretti]

What? Try working in a multi editor enviroment w/ CS5.

 

[D Fuller]

I really don't get you guys at all. I understand its a matter of preference, you are saying you will be switching to Avid because you think in the future it will become Adobe Premiere CS5. h aha LOL. I don't get it I really don't. WitH one click of the button PPro CS5 turns into AVID with all the shortcut keys Avid editors are comfortable with. alas.....

let me continue... alas... timecode will still not work. How much more basic than that can you get? (And I like PPro. I just can't get it to play nicely with even others of its own kind.)

 

[Peter Moretti]

I have been editing for over 20years now right back in the time of film editing on a steinbeck, and I have been finishing both long form and short form on a Symphony since version1 and right back to version 4 on MC (1995 perhaps). I "Finish" these days on either digital betacam for TV spots (In australia tv spots can only be delivered this way) or for long form mainly still digital betacam and also HDCAM.

Since all of the work that goes through my doors is this way, and sometimes HDCAM SR (only really for 8 track audio) I have no need for DPX or 2K. Everything is finalised at either 1080I or 1080pSF. I bet that 90% of the people on this website would be finishing at 1080 as the majority of the market make TV/ Commericals/ Corporates etc and only a few work on features.

I personally believe that the FILM industry and I highlight FILM, is for cinema projection and cinema release IE FEATURE FILMS. I work in the television industry and that my friend is 1080. ( Well at this stage)

And I love the CC tool on Symphony and I hope they NEVER change it as it is a very powerful tool especially when working at 1:1 or 4:4:4. I know avid doesnt have power windows, but I draw masks and matts and can still do everything that any client has every asked me to do.

WIth the addition of Sapphire and Tiffen DFX the Symphony is by far the fasted and best FINISHING tool for television. I am not going to argue anymore about it as I have over 12 staff that earn a way of life because of my Avid Systems. DS is a finishing tool also and also a DI tool and yes there aren't a lot of operators around because it is a little difficult to get your head around having a time line and a node base system on the one system and it has no restriction on progamme duration, you simply edit your programme on Media composer and "SEND" to DS, and the DS links to the original files and opens your timeline into its own interface.

We don't really use DS anymore and It is very hard to operate, but our RED workflow with a Red rocket card works great. But I tell you what my first AVID was MC Xpress V1.0 and that cost me about $40K US in mid 90's, I then when to Media composer V4.x on a 9500 mac and that was $90k, my first symphony was around $180K. So if a Symphony as a turn key box is $30K? Well that is bloody cheap in my opinion.

My last Z800 was about $15K on its own so Symphony with hardware is about $15K then???? Very cheap television finishing tool isn't it?

Avid has a reptuation of caring about broadcast first and foremost and viewing professional post as an annoyingly vocal minority. Which helps explain why you feel very well served while other users feel woefully neglected.

 

[shashbugu]

What? Try working in a multi editor enviroment w/ CS5.

CS5 it self is not built for the multi editor environment, but like I said earlier on the many third party solutions like "Editshare" for shared editing on any NLE. As far time code syncing goes it has been implemented in a very advanced form CS5.5.
I'm not comparing apples to oranges. C'mon I know Avid MC is an excellent editor, we were all trained on it in Film Composers in film school. All i'm saying is why wait till MC6 to become more like CS5, when for a little less you can can get a more capable CS5.5 complete with AE, Encore, and Photoshop. Do not forget that Adobe builds enterprise databased solutions for their other products. If shared enterprise editing is what you so desire make it known to Adobe. They are known for satisfying market demand. But there has to be a demand.

 

[Frank Glencairn]

FCP has had over 50% of the market for years, but even as an FCP fan, I'd always assumed it was mostly on the backs of the wedding videographers, etc. and that FCP and Avid were much better matched when you were talking about broadcast and post facilities.

Toyota sells much more cars than Rolls Royce or Lamborghini.
So what? Does that say anything about the those cars?

Frank

 

[Tim Hole]

Avid and Adobe in a race for second best. Such company bravado. Hahaha. Like with an technology it is always about what is already implemented, how it works for you, what you use it for and what else is meant to play friendly with it.

Anyway. In one office its Avid, in the suites its CS5. When working with effects it always through CS5. I know what works for me very well and I make a choice because of that. In the BBC its Avid apart from quite a few units being set up on CS5.

Its crazy to say 'in a race for second best' when its just simply not true. There always parts where one format has a strength over another,

An example is with The Social Network's workflow. Thats what worked for them with CS5 and FCP.

[video]http://www.creative-adobe.com/en/article/%E2%80%9Cthe-social-network%E2%80%9D-uses-cs5-production-premium/[/video]

 

[Peter Moretti]

Toyota sells much more cars than Rolls Royce or Lamborghini.
So what? Does that say anything about the those cars?

Frank

That w/o BMW owning Rolls Royce and Audi owning Lamborghini, both companies would be extinct?

 

[Elmer Tenkink]

An example is with The Social Network's workflow. Thats what worked for them with CS5 and FCP.

That is a very nice example.

I am mostly an FCP user but i also am learning Avid MC, and hopeful later also PP CS5 and Smoke.
As every NLE has it's own strengths and weaknesses there own file management, tools and workflow.
I believe in choosing the right NLE for the project, so that it becomes an extension of the art and craftsmanship and not just a piece of software I own .
As a sculptor choose the right wood and right tool to create a vision in the craftsmanship/art.

Personal I don't like if on a job there is only asked about if I know to push the right button in some software suite they heard about is the best.
I prefer to hear about what is the story and vision, and help choose what tools i think to sculpt that piece.

I still have a lot to learn a lot (some times it feels like i only can slam that hammer), but i think learning will never stops.

 

[Christoffer Glans]

I'd like to see how the graph presented by Apple looks as of today :smile5: