Avid announce $10,000 DS

[Shane Betts]

Avid have announced that DS v10.5 will ship in October, including a $10,000 software only version.

Is it me or has BMD started something with Resolve? I mean, $10k ain't $995 but it's a hell of a lot better than the old days. Add to that the Autodesk announcements today and things are getting interesting.

 

[Andrae Palmer]

Great news! What was the autodesk announcements today?

 

[Hans von Sonntag]

Avid have announced that DS v10.5 will ship in October, including a $10,000 software only version.

Is it me or has BMD started something with Resolve?

Shane, Avid DS is an NLE with finishing capabilities while Resolve on Mac is a grading application. IMHO, Avid responds with this announcement to Autodesk's Smoke on Mac which is the DS closest competitor and also aggressively priced.

Hans

 

[MichaelHalsell]

Great news! What was the autodesk announcements today?

Flame Premium gives new and existing customers access to Flame, Smoke Advanced and Lustre -- running on a single workstation and at a special price and other cross-grade incentives. Pricing is still $$$,$$$ for the full monty and $$,$$$ for the cross-grade promotions.

 

[M Forrest]

Shane, Avid DS is an NLE with finishing capabilities while Resolve on Mac is a grading application. IMHO, Avid responds with this announcement to Autodesk's Smoke on Mac which is the DS closest competitor and also aggressively priced.

Hans

It also comes bundled with MC5. Software DS was available well before Smac, then they dropped it. So it's a relaunch and yes it could be considered a response to the great amount of notice Smac received.

 

[M Forrest]

in addition, this is a full blown DS not a reduced toolset like Smac. Just add CPU, cards and storage and you have your DS, or you can still buy the turnkey system from Avid. Either way, a software DS bundled with MC5 is a great bargain.

 

[Erich Ocean]

in addition, this is a full blown DS not a reduced toolset like Smac. Just add CPU, cards and storage and you have your DS, or you can still buy the turnkey system from Avid. Either way, a software DS bundled with MC5 is a great bargain.

And $10K is a very cheap price point for what you get. Wow.

 

[Loren White]

The new Autodesk deal applies to updates as well as getting Flame, Smoke and Lustre for $129,000.

 

[M Forrest]

The new Autodesk deal applies to updates as well as getting Flame, Smoke and Lustre for $129,000.

Plus another 80K for hardware right?

 

[Frank Cueto]

WAIT, all those for $129,000? how does that work? where has that been published?

 

[Shane Betts]

Shane, Avid DS is an NLE with finishing capabilities while Resolve on Mac is a grading application. IMHO, Avid responds with this announcement to Autodesk's Smoke on Mac which is the DS closest competitor and also aggressively priced.

Hans

I understand that Hans. Just making the point that post tools beyond NLE's are starting to be affected by the kind of business model pioneered, to some extent, by the likes of Apple, Grant Petty et al. Smoke Mac is a Lite version but Resolve, although not in competition with DS, is an example of a full featured app available as SW only for a great price.

Of course, had Apple done the right thing with Color and Shake, this could all have happened years ago.

 

[Stephen Lovett]

WAIT, all those for $129,000? how does that work? where has that been published?

Hi Frank,

There is a new episode of FXGuide TV that has coverage, and there was pricing mentioned in that episode or this weeks RedCenter.

Steve