Neil W. Smith
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- Mar 16, 2008
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There's an interesting discussion happening in the 'Off Topic' forum which has some relevance to all RED owners bidding for DP gigs or talking to Producers and Directors about the benefits of shooting with RED:
http://www.reduser.net/forum/showthread.php?t=31901
I attended both ASC presentations at the Producer's Guild weekend and at the DGA and have voiced my concerns over the way the test were devised. I didn't see the BCS results but Geoff Boyle, BSC, has also raised concerns over on CML on the way that RED was presented at the BCS test.
Ted and David Mullen were also at the DGA presentation and afterwards we had a brief discussion on the results .... here's a short quote from one of my posts in the Off Topic thread:
"Ted and I discussed the ASC methodology after the presentation at the DGA and both agreed that the RED images could have been made to look a ton better if a different post process had been used. The work we've done with ASC DPs over the last few months prove that RED if correctly exposed and finished in an optimized post workflow can produce very 'filmic' and high-quality images at a great price point.
So, if you hear anything negative coming out of the ASC and BSC tests about the quality of the RED images, you might want to take it with a pinch of salt ... you really have to understand the objectives of the tests and the processes employed before you make an informed decision on the real quality of a RAW based workflow."
The point being that there is now a whole bunch of Producers, Directors and DPs walking around with the misguided idea that it is really difficult to shoot RED and deliver a very high quality finished product ... this is simply not true. When RED is correctly exposed and put through an optimized post pipeline that extracts the most information from the RAW .r3d files, it is relatively easy to get a great looking final product ... certainly a lot easier and more straightforward than the ASC and BSC camera tests would have you believe.
So just be aware that if you're talking to someone who's heard about the ASC or BSC camera tests (and who doesn't understand why the tests were done the way they were) you might need to spend some time explaining the shortcomings of each test and reminding them of how wonderful RED images look and the importance of taking their .r3d files to a post-house that knows how to extract the most from RED RAW.
Neil
http://www.reduser.net/forum/showthread.php?t=31901
I attended both ASC presentations at the Producer's Guild weekend and at the DGA and have voiced my concerns over the way the test were devised. I didn't see the BCS results but Geoff Boyle, BSC, has also raised concerns over on CML on the way that RED was presented at the BCS test.
Ted and David Mullen were also at the DGA presentation and afterwards we had a brief discussion on the results .... here's a short quote from one of my posts in the Off Topic thread:
"Ted and I discussed the ASC methodology after the presentation at the DGA and both agreed that the RED images could have been made to look a ton better if a different post process had been used. The work we've done with ASC DPs over the last few months prove that RED if correctly exposed and finished in an optimized post workflow can produce very 'filmic' and high-quality images at a great price point.
So, if you hear anything negative coming out of the ASC and BSC tests about the quality of the RED images, you might want to take it with a pinch of salt ... you really have to understand the objectives of the tests and the processes employed before you make an informed decision on the real quality of a RAW based workflow."
The point being that there is now a whole bunch of Producers, Directors and DPs walking around with the misguided idea that it is really difficult to shoot RED and deliver a very high quality finished product ... this is simply not true. When RED is correctly exposed and put through an optimized post pipeline that extracts the most information from the RAW .r3d files, it is relatively easy to get a great looking final product ... certainly a lot easier and more straightforward than the ASC and BSC camera tests would have you believe.
So just be aware that if you're talking to someone who's heard about the ASC or BSC camera tests (and who doesn't understand why the tests were done the way they were) you might need to spend some time explaining the shortcomings of each test and reminding them of how wonderful RED images look and the importance of taking their .r3d files to a post-house that knows how to extract the most from RED RAW.
Neil