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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Apple's announcement...

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Jannard

Jannard

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My 1st computer was a Mac in 1984. I have never owned anything but a Mac. I am an Apple collector. I knew Steve. And I am a huge Sir Jony Ive fan. Huge...

Today's announcement was certainly a setback. No question about it. The appearance is that Apple is abandoning the professional. No 17" Mac Book Pro and no real new Mac Pro are signals that will shake the core of the Apple professional.

But I don't believe this is the end. My bet is that Apple is just taking a bit more time to get it right. I spent several years in Apple purgatory when Steve was gone and Sculley (and others) completely screwed up Apple. I expect this moment in time to be just another brief moment in Apple limbo.

There are lots of smart guys at Apple. Too smart to give up the professional. Professionals are the front row. They influence the "rest". Apple gets this.

My bet (and I have no inside knowledge whatsoever) is that Apple is feverishly working on a Mac Pro with full 4K graphics support, USB3 and Thunderbolt, along with a new 17" (or greater) Mac Book Pro.

If I am wrong, Apple clearly knows the consequences. I just don't think that Apple is ready to give up what they have worked so hard to achieve... the loyal support of the professional. I wait patiently.

Jim
 
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It's just a matter of money... Professionals are just a niche and Apple makes far more profit with iPhones, iPods and iTunes. If pros were an interesting market, we would have a 4K GH3 in September ;-)

Kristin
 
I agree. Just because the FCP 7 to X transition was handled badly everyone thinks that they've abandoned the creative industries but I still think they care about the pro market(s). It just takes time to do things right. Transitions, redesigns, and new technology are extremely complicated to handle and everyone is so quick to be an armchair analyst these days.
 
I too believe they'll build a new Mac Pro, smaller, with more interface and 4k displays, it's just a matter of time. In my case, longer than I'd like to wait. The new 15" MBP and my old Mac Pro will have to do for now.

So Jim, having built my film partnership from the ground up and currently at the stage where we are purchasing gear, is the Epic form factor going to stay the same for the next fives years? Do you want to make a lighter/smaller version in the near future? I am happy with the Epic's size and weight, and I'm planning on "GHOST" being our flag ship moving forward. Our first day out shooting with Epic #2482 we found something truly remarkable, I'd like to share this story with you one day.
 
Well that seems to confirm it, no 17" in the near future at least.

KETCH ROSSi said:
Well, long time MAC user here too, and I also am disappointed on no MBP 17" and no really NEW MP Tower... But I stil have hopes that they will come to be soon... ;)
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All of us want to continue believe in the Apple philosophy that Steve created.


Jim
 
Agree 100%.
- They have made "Retina" part of their brand. Now that they've spent a lot of work marketing "Retina" as "good" it makes sense to extend that to as many products as possible.
- There wouldn't be that 4K option in FCP X if they didn't have 4K in their sights.
- 4K means all the old computers aren't fast enough. So they get to sell more computers :)

Bruce Allen
www.boacinema.com
 
Even tough right now I would like to put a big fat nvidia GPU in a tower I don't see the future with big huge bulky aluminum cheese graters. Things are getting smaller and powerful and I don't mind it. What about a Red Rocket refresh? Thunderbolt, maybe a little more affordable?
 
Here is a counter-point arguement:

Apple's largest and most important wars from a revenue POV are being waged in mobile devices and consumer/proprosumer level computers and tablets. While pro is where the cutting edge is, it isn't the life blood of the current Apple. So why would you take some of your finest talent (which is what pro level products require) and devote them to battles that the immediate future of your company don't rely on? That's potentially a hard sell to make to rationally run company that is looking to maximize shareholder value.
 
Jannard said:
All of us want to continue believe in the Apple philosophy that Steve created.


Jim
Click to expand...


While Tim, might bring an actual increase in sales coming from been a CFO position, now CEO, I like to believe it too Jim, but Tim, will surely take APPLE to were He sees more sales and profits, I trust him to do good, but He is not Steve.
 
Peter Moretti said:
So why would you take some of your finest talent (which is what pro level products require) and devote them to battles that the immediate future of your company don't rely on? That's potentially a hard sell to make to rationally run company that is looking to maximize shareholder value.
Click to expand...


This is a tough one. Let's see...


Because the value of integrity is not replaceable by "maximizing shareholders value" ?
 
The only Apple thing I`ve ever bought was an Ipod Touch - after it`s battery went dead just two years later (exactely after warranty expired) I`ve smelled that this is a scam - and a documentary about "planned obsolescence" proved me right (in contrast to another company`s claim ;-)...

And I`ll never spend another cent for the biggest scamming machine on this planet again.
 
Peter Moretti said:
Here is a counter-point arguement:

Apple's largest and most important wars from a revenue POV are being waged in mobile devices and consumer/proprosumer level computers and tablets. While pro is where the cutting edge is, it isn't the life blood of the current Apple. So why would you take some of your finest talent (which is what pro level products require) and devote them to battles that the immediate future of your company don't rely on? That's potentially a hard sell to make to rationally run company that is looking to maximize shareholder value.
Click to expand...

This is what I am afraid of.. and the worst part is you are completely right.

I like to judge the strength of a brand by where a companies logo ends up. Stickers. Not the strength of their stock.. not the strength of their bank account, but to judge the strength of a companies brand * more specifically how much a brand is loved ) by stickers.

Companies that have the passionate support of their customers, to the extent that the customers are willing to put stickers of the companies logo on their most prized possessions, says a tremendous amount about the company.

Think about how rare that is. ( and think how incredibly rare it is that Jim did it twice )

Apple used to be like that. Really. You used to see people drive around with that little white apple sticker that you would get with a new mac on the back of their car , and being a mac user even seeing that on some other car you would feel kinda proud.

I haven't seen a new one of those little stickers placed on a car for awhile.. nor had that proud feeling.

I just want those days to come back.
 
Sorry for your experience... I have had just the opposite. I have had 28 years of a romance with Apple. That's why this moment in time matters to me.

Every company is at a crossroads every year, maybe every few months. This is especially true with a technology company.

You either measure up or you fall... no matter how big you are "last year". RED is no different.

In this business you have to pay attention. Carefully. Or you lose.

My bet is that Apple will pay attention. They have too much to lose if they don't.

Jim

Mariano T. said:
The only Apple thing I`ve ever bought was an Ipod Touch - after it`s battery went dead just two years later (exactely after warranty expired) I`ve smelled that this is a scam - and a documentary about "planned obsolescence" proved me right (in contrast to another company`s claim ;-)...

And I`ll never spend another cent for the biggest scamming machine on this planet again.
Click to expand...
 
Hrvoje Simic said:
This is a tough one. Let's see...


Because the value of integrity is not replaceable by "maximizing shareholders value" ?
Click to expand...

IMHO, it all comes down to how much talent is out there. If Apple has enough talent to support its big revenue markets and pro, then fine. But if it doesn't and believes it can't hire it, then Apple really has no choice but to devote its resources to the products and markets that matter the most to Apple's survival.
 
Hrvoje Simic said:
This is a tough one. Let's see...


Because the value of integrity is irreplaceable by "maximizing shareholders value" ?
Click to expand...

APPLE and integrity??? LOL - If they found out tomorrow that furniture is the next hot sh*t you couldn`t even glimpse before they switch direction. After their moves with Shake, FCP, MacPro, XServe etc. there is a clear indication of where all this is heading.

And another hint: Even as a apple opponent I`ve quite regularly checked out their "pro" articles made with the "studio" applications until updates got less and less - and if you take a look now, (to my own surprise) the latest articles there are from 2009!

check out for yourself: http://www.apple.com/pro/profiles/
speaks for itself
 
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