Welcome to our community

Be a part of something great, join today!

Log in
  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Apple Needs to Step up to the Plate

Point taken, just don't forget to chime in once Apple opens the 4K edit window and addresses the gamma issue for Quicktime. And let's hope that Apple never ports FCS over to the Windows platform, then we get to see how much Adobe allegiance there is.
 
if apple has a better 4k workflow, i would switch in a second(or at least add it)

i use 4 editing programs, 2 compositers, and 3 3d apps....they all have strengths and weaknesses.....but i feel loyalty to none.

they are all tools, adobe right now works(and sucks in some ways)

but I don't put an adobe sticker on the bumper of my VW....:clown2:
 
side note:

FCP was origionally on the windows platform.....made by a little company called Macromedia...

apple bought it and cancelled the windows version.

same with shake....windows and irix only....made by nothing real...bought by apple....cancelled for windows

So i doubt apple would ever port FCP over to windows.
 
This is all very interesting. But I believe a lot of Apple's problem is it's business model of protection. I sometimes see RED wanting this sort of thing, and I shake with fear every time I see them leaning in this direction.

Adobe (I'm not pushing them here, but it's a good sample) said that they knew long ago they would never be able to keep up with Codecs and such, so they decided to focus on the software platform, and make a good API so the people who lived and died on codecs and capture cards could make Premiere what they wanted.

Smaller companies have smaller numbers of clients. So if 20 or 30 of us say we need something, the vendors tend to jump and get it. With a massive company like Apple, or Microsoft, it would take THOUSANDS of people to get noticed.

SCRATCH is a fine example.. They exist on a specialized group of clients. If these people need a change in the work flow, and the peeps at SCRATCH find it useful, then that change is made, quickly.

Apple kills this solution by keeping a fairly good sized wall around it's apps like FCP and therefore we cannot easily go to outside vendors to fix problems with things like Quicktime. And due to Apple's size, we cannot get things done as quickly as we need them.

So it's a mix of two problems creating the perfect storm:

As a client base, we do not rate in Apple's eyes.
Apple's business model keeps other companies from getting into it's system to do what we need.

This is a bad mix.. No doubt about it.

It also, I hate to say it, may explain WHY Avid cost what it did for so long. Like it or not, they made a living for a long time (And still do) with high end software and taking care of their customers. Even MichaelP is on this board trying to keep Avid on the cutting edge with RED.. RED is in BED with Apple, and we can get almost nothing from them.

Apple went after Avid with Final Cut Pro, and did a pretty good job. But as Avid has known for a long time in this business "the devil's in the details". And this business changes from day to day.. If you can't roll with the punches quickly, eventually you will catch one to the chin, and it's over.

Jay
 
I think this is simpler than a lot of people are making it out to be. Why are FCP and QT buggy? Because they're large complicated code bases that have been around for a while, and most of the focus has been on adding new features rather than code cleanup.

Some people are concerned about Apple being too consumer oriented, but I don't think that's really the issue here. The needs of consumer devices and of the pro market are not as unrelated as one might think. If you look at Snow Leopard and QuickTime X, it looks like Apple is swinging back (at least for one release cycle) toward focusing on performance optimization and reliability rather than adding features. This is exactly what pro users need from the platform at this point -- and Apple has been inspired to do it largely by the fact that these characteristics are also very important to the iPhone. Don't we all want our computers to be as reliable as appliances, rather than as buggy as, well... computers?

My bet is, if FCP doesn't get a major overhaul (possibly a full Cocoa rewrite) in its next iteration, it will in the one after that. That might be three years off, of course, which is annoying, but large code bases move slowly, and there's not much anyone can do about it.
 
Angryseven said:
Point taken, just don't forget to chime in once Apple opens the 4K edit window and addresses the gamma issue for Quicktime. And let's hope that Apple never ports FCS over to the Windows platform, then we get to see how much Adobe allegiance there is.
Click to expand...

I'm crossing my fingers that Apple will port FCS to Windows.

I would buy it and only used it when it was requested. Otherwise, I would edit in Premiere CS3.

-Thor
 
Thor Wixom said:
I'm crossing my fingers that Apple will port FCS to Windows.
Click to expand...

I wouldn't do that if I were you. You're likely to cut off your blood flow after keeping your fingers crossed that long.
 
mmost said:
I wouldn't do that if I were you. You're likely to cut off your blood flow after keeping your fingers crossed that long.
Click to expand...

fingers won't matter by that time. By the time windows gets FCP you will be
able to edit by voice recognition thru your HOLO screen.
 
mmost said:
I wouldn't do that if I were you. You're likely to cut off your blood flow after keeping your fingers crossed that long.
Click to expand...

Well, I'm crossing my fingers, but I'm not holding my breath.

And I'm uncrossing them as needed.

Just having ProRes as an available codec on Windows would be good enough. I'd pay at least the cost of FCP just for that. I think a lot of others would, too. It would be almost pure profit. Not that Apple needs the money or anything...

-Thor
 
mmost said:
I wouldn't do that if I were you. You're likely to cut off your blood flow after keeping your fingers crossed that long.
Click to expand...

do you remember apples marketing:
powerPC architecture is superior.
INTEL X86 cpus are bad for you.
 
phaz said:
I think you hit the nail on the head. Apple was treading water before they got ahold of FCP and when that took off, they got lots of new business, but
small potatos compared to the iphone and the ipod as far as sales go.

As Avid sales went FCP so shall they pass to Adobe, if Adobe catches on and Apple continues to ignore us.
Click to expand...

From my past experience with Adobe Premiere on a PC, they have long way to go before I would put my trust in them again. But I do make a big chunk of my living with Photoshop and Lightroom.... so I will give them a chance when and if they support Redcode raw. But what does Adobe have that is comparable with Apple Color?

There is a definite window of opportunity here for Adobe, maybe that's why they are again supporting the Apple platform with Premiere. Hope they support Redcode very soon.
 
But what does Adobe have that is comparable with Apple Color?
Click to expand...

Nothing natively....but AE comes bundled with Color Finesse
which is 32bit and can do 4k....
the idea of color is awsome, and once they get the kinks worked out, it would be the envy of the editing world.

But i really wouldn't grade with either right yet(though you could)
 
and also its so sad to see that they simply drop their excellent products as shake, which was clearly their most professional tool for moving images.
Click to expand...
Agreed... :(
 
Rivai said:
What is the reason they drop Shake ?
Click to expand...

Apple probably felt the Shake back end needed extensive rewrites going forward (for GPU acceleration), and probably also wanted to rewrite the front end to actually be Mac user interface. At that point, they'd have been replacing the entire app....

Which is exactly what they said they'd do. When axing Shake in 2006 Apple said they'd have a new app to replace it sometime in 2008. Nothing has been heard since, though whether that means the replacement has been canceled or delayed, or whether it's still on-track and Apple is simply being secretive about it (hardly atypical behavior for Apple), nobody really knows.
 
laguun said:
do you remember apples marketing:
powerPC architecture is superior.
INTEL X86 cpus are bad for you.
Click to expand...
Apple is a hardware company though. Moving from PPC to Intel keeps the Apple hardware moving out the door. Moving a flag ship pro app to Windows does not.


-A
 
Steve Sanacore said:
I don't think that is even a remote possibility.
Click to expand...

Just FYI FCP used to run on windows before it ran on Mac. It was first developed by Macromedia (which was bought by Adobe) for the PC platform, some users here on the forum can speak up if they wish, but I know that it was shown to a select few when it was running on the PC.

I actually think that FCP would sell pretty well on the PC. I should restate that and say, that I think OSX would sell well on the PC, which would then let users run FCP on non apple hardware.
 
You must log in or register to reply here.
Back
Top