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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Anybody See Today's LA Times Business Section?

"Rent from $10,000 to $60,000 a week"?
Hum.......

"Wells was so taken with the Red camera that he even used it to film the final six episodes of "ER." That was a blow to Panavision Inc.,"

"It was like a slap in the face."
wow...
 
"Suddenly the camera that nobody has access to, everybody has access to," said Brook Willard, a digital imaging technician who works with the Red camera and served as an advisor on "Southland" and "ER."

Go Brook, getting quoted in the Times.
 
Shawn Nelson said:
Wow. Interesting. The funny part was that after a solid article about Red eating their lunch, it ends with "To that end, the company recently acquired 15 Sony digital cameras for $35 million and is developing a new line of digital cameras."
Click to expand...

I think that was clearly a misprint. It probably should be $3.5 million, which would make the price a bit over $200K each, which wouldn't be far off for the F35 - if the article is accurate.

As for Red "eating their lunch," my feeling was that Red's impact was only a part of the article. The gist of the article is the change from film to digital acquisition, and even more pertinent, the impact of the severe slowdown in feature production activity that started with the writers' strike. Those are things that have affected the entire industry, not just Panavision, as the article properly pointed out. I would also point out that cameras might be what Panavision is best known for - especially here - but the fact is that they rent all manner of equipment - other manufacturers' cameras, camera accessories, grip equipment, cranes, dollies, just about everything - and all of that is unaffected by other camera competitors. But it is severely affected by an extreme worldwide production slowdown.
 
I would have thought Panavision would be really excited about the RED. Suddenly everyone wants to rent grip, lights and lenses for cine style production.

I was always under the impression that they were less interested in camera rentals than the big grip truck.
 
I repeat again it's time that RED start with its own rental business and show some new

fresh ideas and lower rates for the industry!!!

It would help also to fight with unions that gain power in acquisition-decision segment

that so important in the case that they want to take a bigger cake of the market...

Also Brook rocks as usual...
 
Interesting article and nice quote by Brook.

Maybe that $35M for the 15 cameras was also development costs in ripping them apart and trying to make something that can compete with Red. But of course by the time Panavision catches up to where Red is I'll be shooting in 6K with a FF35 sensor. Death is sometimes a long drawn out affair.
 
Sanjin Jukic said:
I repeat again it's time that RED start with its own rental business and show some new

fresh ideas and lower rates for the industry!!!

It would help also to fight with unions that gain power in acquisition-decision segment

that so important in the case that they want to take a bigger cake of the market...
Click to expand...

See I don't think that would really benefit Red by having a rental division. There are already so many people that have cameras for rent. Plus if they did that they wouldn't have sold so many cameras like they have and are still doing. I could maybe see them doing that for Epic cameras only because of the price point.
 
Nice, thanks guys.

Richard did a great job collecting information for this article. When I talked to him, he definitely had a firm grasp on what's been going on over the past few years. I'm glad to be quoted.

Just a disclaimer, while I was obviously quoted on the RED side of the article... it by no means should indicate to anybody that I'm "anti-Panavision" in any way - quite the opposite, in fact. I think Panavision is a fantastic company and hope they thrive into the future. I haven't done any jobs out of Panavision for years, but now that they're carrying REDs, I can't wait to go back.
 
M Most said:
What the hell are you talking about?
Click to expand...

MMost,

we all just got a bit cooling from one another discussion here where "one union president" described in documentary web video of

multi-camera evaluation how amazing shot was with Kodak 500T that had got even almost 3-Dimensional and was obviously shot with Panavision camera and lens.

(We should know Panavision designed Primo L lens that had Leitz/Leica optics legacy of 3-D feeling in background and Panavision arranged that deal with ELCAN in 80's).

Suddenly after in that docu audience web video appeared RED shot and she (union president) said it has got a sort of "pay-tan" on talent's face

(that means less camera DR/latitude and also wrong skin color rendering) that made a huge brouhaha at the audience.

That was a HELL or a sort of sarcastic humor...

Have a look and listen carefully>>>LINK>>>
 
Panavision was caught bringing a knife to a gunfight. I don't want them to disappear, but the "new" direction they're going in will further undermine their position. The best thing Panavision could do is go back to their roots in exhibition and develop new 3D projection tech for theatres. Their business model must change drastically if they want to compete with Red in the market. You can't acquire tech from a company next door and retrofit your way out of a hole that big, I don't care how much marketshare you have. Outfitting Sony cameras is a band-aid at best. And I don't think Ron Perelmen has the patience to bootstrap the development of any sovereign technology in-house. They have a huge distance to play catch up in that arena and Perelman would have to pour millions into the furnace just to give them a fighting chance. The world Panavision occupies just got leap-frogged by people who wanted access to their tools and had the ability to develop them on their own. Panavision is in a serious reactive posture, further hindered by the perfect storm of circumstances detailed in that article.
 
M Most said:
I think that was clearly a misprint. It probably should be 150 cameras, which would make the price a bit over $200K each, which wouldn't be far off for the F35 - if the article is accurate.
Click to expand...

I think it must surely be a typo - maybe they meant $3.5 million for 15 cameras (that's $233,333 per camera...maybe you get a good discount for buying such a ridiculously expensive camera in bulk :thumbsup:? Maybe also the price they pay for the Genesis is cheaper than the price everyone else pays for a F35 (around $300,000 I believe))? 150 cameras sounds like a ridiculous number of cameras to buy...especially when I think there are only roughly 50 or so Genesis cameras out there already...and they're in the process of developing new data cameras anyway...:undecided:
 
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