All Professionals...

[Jannard]

Just about the time you have settled into your favorite 1080P camera and think all is well in the world... you look up and discover that 1080P is an obsolete format. Seemingly overnight (if you haven't really been paying attention). 4K (or greater) acquisition and 4K delivery are here. Up-rezzing 5 times is really not a good option.

The clues have been there for quite awhile... even since 2005 when Arri posted that 2K film scans weren't enough... and encouraged 4K scans.

Technology is moving at a high rate of speed. Everything seems to be going obsolete before your eyes. One month there is an announcement of the new Canon cinema C300. 4 months later it is the C500. 1080P just went to 4K. You barely had time to settle in.

There are many 4K cameras that just got announced. Great news for the industry! Which one should I buy/use? What about workflow? Options... choices.

One thing for sure... if you are a Professional, you have to pay attention. That is part of the definition.

We applaud all the new developments. Everything is getting better. It is just getting more complex and expensive as a result.

RED differentiates itself by trying to make it a bit easier. Buy into the system and upgrade your way along as the future unfolds. Upgrade what you need when you want. Sensors, recording media, batteries, monitoring and workflow.

And you can't go wrong shooting RAW. It never goes obsolete. New color science discoveries always apply to RAW. You aren't trapped. Recording to an RGB codec is as obsolete as 1080P.

We anticipated this new world of technology as it relates to image capture. We designed our program around the concept of "everything can and will be made better". Starting with REDCODE RAW and sensor advancement.

We believe in more resolution at every step. We believe in more dynamic range with every upgrade. We believe in higher frame rate options. We believe in smaller packages...

And we believe that our customers should be our long-lasting friends... not our victims.

Jim

 

[Rohan B]

True

 

[Tonaci Tran]

Thanks Jim!! I feel so lucky to be a part of this ride.

 

[Luis Caffesse]

And we believe that our customers should be our long-lasting friends... not our victims.

Well said.

 

[Justin O'Neill]

And we believe that our customers should be our long-lasting friends... not our victims.

Jim

This is why the RED community is so incredible. It is a great group who is drawn to this philosophy. NAB is always such a thrill because it is the one time we all get to see each other in person.

 

[brett ogden]

Technology is moving at a high rate of speed. Everything seems to be going obsolete before your eyes.

Jim

Does this Mean Dragon JUST Went 7k

+Brett

 

[Rob Macey]

Thanks Jim! Looking forward to finishing my 2nd ever project in 4K. Start to finish. All 4K. Thanks to you!

 

[robert browning]

It truly is amazing how quickly technology is changing. It's hard to keep up. I appreciate you guys having the foresight to combat this wonderful problem. Thank you for throwing that football where the receiver will be.

 

[Luis Caffesse]

Does this Mean Dragon JUST Went 7k

+Brett

No, but the cost of the upgrade may have.


(I kid, I kid)

 

[Phil Holland]

After NAB I never felt more secure with choosing Red.

 

[PatrickW]

4K is here, sweet. only five years late.

 

[Alexey Milokost]

Thanks Jim, happy to be a part of the team! Would hate to change the whole camera/workflow in a couple of years.

 

[Dave_S]

Hi Jim,
any news on when are we going to see newer super sonic red rocket card?

 

[Michael Mayda]

10-4, Cap'n Jim.

 

[Scott Jenson]

Thank you Jim for changing the industry. You and your company are an incredible inspiration for us pros.

 

[Luis Caffesse]

After NAB I never felt more secure with choosing Red.

Couldn't agree more, Phil.

 

[Andrew M.]

Thank you Jim, you had the vision back than in 2005.

And we were sharing your vision by early adoption of your products.
Very few out there like you, very few….

 

[Alexander Thomson]

And we believe that our customers should be our long-lasting friends... not our victims.

Jim

^ The reason why I sold my HD equipment to become a part of the RED family. That's literally what it feels like. Family. There's such a great sense of security when buying a RED product.

 

[Elsie N]

If roadmaps aren't a thing of the past, where down-field do we look to in order to see the next completion?

 

[Mark Toia]

Jim... man to man...

I understand that you are a hugely successful business man and its hard to take advice (from a person that has not hit the heights you have) Especially when you have creamed it in your past life...

But I have to say this... You need to stop selling to the already converted. and time to spend some money in the main stream and bring RED to the unaware, unknown and ill-informed into the fold. Time for RED to hit the mainstream... Don't you think.

I watched a guy one day stand in a street in the middle of New York years ago and asked if anyone had heard of Billabong.... (researcher) 1 in 150 said yes, then he said have you heard of SONY... 100% siad yes... Nike, 100% said yes.... etc etc etc...

I hope I'm not over steeping the line. But a few well placed messages in mainstream and direct media... will most certainly get your more brand and product aware, I think all us working pros are already aware...

In my lousy 20 years working solid in the advertising world, I've seen silly things convert big companies into to mammoth ones.

But you already knew that.

Actually forget I siad any of that.... Sounds silly me telling a billionaire how to market his business.

Moving on


PS: I feel far from being a victim.