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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

ALEXA software update delivering Ultra HD TV

It's up sampling, sorry, but only morons would go for up sampling on a CMOS sensor.
 
Bob Gundu said:
Eeek. Calling their customers morons is a bit harsh. I'm sure it will look better than BMD or GH4 4K footage.
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I agree with Bob. I think we need to be polite about other peoples choices. I would not buy it... but it could be exactly what someone else requires.
 
Bob Gundu said:
Eeek. Calling their customers morons is a bit harsh. I'm sure it will look better than BMD or GH4 4K footage.
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It's hard to argue that upscaling and then also compressing and color bake an image before offloading from camera is not moron activity. :)


I mean normally you need to edit and after edit you could do the upscale, and possibly even use raw and uncompressed. That output render needs to be done no matter what so making a pre editing / post process upscale is stupid, not much more to say about that.


This only a really poor attempt from Arri to try to meet the demands from the networks that now started to demand +4k cameras on their productions. Netflix started it and I think HBO and the others are right after and Arri did not foresee this development and though they would be on good grounds with their current sensor for some time forward.

But no, you are not aloud to shot a netflix show today on a digital Arri camera, not even on a film camera. So now with their "new 4k in camera" I guess they think they are welcome back into the game. But I think that Arri will be called a bluff on this one as netflix is in bed with sony entertainment and yes sony use theeth claws lies and lawyers to force their cameras onto these shows... So I think this upgrade thing will not bring arri anywhere.
 
This only a really poor attempt from Arri to try to meet the demands from the networks that now started to demand +4k cameras on their productions. Netflix started it and I think HBO and the others are right after and Arri did not foresee this development and though they would be on good grounds with their current sensor for some time forward.
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It seems like many productions are fine with the 2K and 2.8K options, I wonder if Arri is even worried about putting out the next camera.
 
Eric Liberacki said:
It seems like many productions are fine with the 2K and 2.8K options, I wonder if Arri is even worried about putting out the next camera.
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"Worried" is not the word I would use, but I'd guarantee you they do have 4K prototypes in development. It's just a question of when they get all the bugs out, when the cameras make economic sense, and when they're ready to release them. I'm convinced the 2.8K -> pseudo-4K option is just a stopgap for the moment. But it will work for most producers and networks.
 
Wow!!! Imagine if RED made this announcement as a their 4K solution back in NAB 2006? I believe the phrase "torn a new a#$hole" by critics would apply, regardless, they STILL got torn up. Eight years later, and THIS is the other company's announcement for a near 4K capture??? Via software upscaling??? Really??? LMAO!!! As an owner/op I'm all for protecting one's camera investment, but wouldn't that be better served by making the best tech available to their customers via a company backed hardware upgrade program? Oh wait. . .
 
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