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luigivaltulini
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The same thing could be said for here in Paris.
Most rental houses own a couple of the latest RED's because they feel obliged to, but no one here finds them reliable and they are far too complicated. Remember, we are not talking owner operator's who know the in's and out's of their cameras. We are talking about a new set of hands every time it goes out. Mini's are simple, lightweight, reliable, and with great looking output. It is for this reason that they outnumber every other rental camera by a wide margin. We are talking 10 minis, 3-4 SXT's and 2-3 Red's, a couple of Phantom's, and then all the less expensive broadcast cams, C300II's, FS7's, etc. Also the Sony Venice is really doing well. A lot of people like that camera here and they are already outselling RED to the rental houses. The Alexa LF has NOT been a success however. Far too big and unwieldy. The old form factor from Arri no longer works. The SXT's that the rental houses have predate the success of the Mini and they are often sitting on the shelves now, but still go out far more than RED cams. The RED Ranger however is a smart move. The rental houses like what they are seeing in terms of it's ruggedness, simplicity of menu, etc. They would prefer a camera with this kind of reliability to the current form factor. Whether that translates into sizable sales remains to be seen.
In terms of the Mini LF, most rental houses will get a couple of them to begin with. HOWEVER, the big concern is that Arri is developing a new sensor which will hit the market in less than 2 years. When that happens, fashion dictates that the Mini LF will be pushed to the side. This is also why it is not that much more expensive than the original. It may not have the window to recover it's value like the original Mini, so there is concern. Further, it's frame rate limitations are a problem. When you figure that a mini also typically rents for about 2500€/month for series, fiction, etc...this means that it is a loss leader if investment cannot be recouped in three years.
in part you're right about what you said. Although always the same old story and people are lazy and stupid and follow the mass.
But forget the "habit" factor on a certain sensor and knowledge, even if Arri were to come out with a new sensor how would it be accepted? maybe it's a flop, even Arri may be wrong or not, so what would happen? ... No one can say. What will surely take hold is the large format in the years to come and the s35 will be put aside, or rather if you have a large format camera, it can always have two formats in a single body and is a big advantage, better to lose a few frames in slow since many do not even exceed 50 on a set and if you go beyond you use the Phantom, as well as having full frame lenses will be more profitable .. So the mini Lf or the Monstro or Venice will be solid cameras still for the next 5 years or maybe more . Now the level is very high and taking a big step forward is very difficult, especially when people are now knowing 4k in post production, even if people still prefer 1080, but only because they transport less data and everything is faster in production place and the costs are reduced, or better to say that in the last few years the productions have less money and cut on the post and this leads to a reduction in turnover, time, HD, rendering, color grading etc etc, but even here the PCs or Macs become more and more performing, including software and slowly we get to be as fast as a 1080 .. So I wouldn't worry about the investment on Monstro or Alexa mini LF, indeed whoever does it now will have more margin and more knowledge.