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We'd love to participate in your test. But going to a race where you have to ride the brakes isn't much fun. Here's what we suggest. Do your 1080P or 2K finish. But also do a 4K finish. 4K is the future... and the future is now. Why not test what is... not what was. Up-rez where...

Just about the time you have settled into your favorite 1080P camera and think all is well in the world... you look up and discover that 1080P is an obsolete format. Seemingly overnight (if you haven't really been paying attention). 4K (or greater) acquisition and 4K delivery are here...

We think the concept of ACES is a good one. Trying to create a single workflow that works with all camera options seems just fine to us. We are doing our best to help connect RED footage to the ACES program. The Academy is serious and committed to the ACES workflow... and we are too. But...

I am sure it is midnight somewhere. We have begun posting in the top folder of Recon (NAB 2012 Stuff). You can reply to each individual thread. Cheers! Jim

OK... it begins. Jim

Everyone gets to do whatever they want. But there are some things to consider. IMHO... a Pro should shoot the best original he/she can afford to shoot. It never hurts. Shooting RAW is infinitely better than shooting an RGB codec. For a million reasons. Upgrading a camera is cheaper than...

We really can't wait for all the new announcements at NAB. We understand that there will be a few new 4K cameras announced. Finally! 4K delivery is certainly the future and 1080P will finally be buried as the mistake of the past decade. Film will be happy that it went to the retirement home...

It used to be that technology advanced at a predetermined pace. You bought a camera or computer and it was good for a couple of years. Then you bought a new one. And it was good for the next couple of years. Things are different now. Things change much more rapidly. Almost every week. New...

I'd like to suggest that you really should make NAB this year if you can. And if you are coming, I'd also suggest that you come to the RED booth as early as possible. I expect that there will be long lines this year... really long lines. And totally worth the wait. See you there. Jim

Has anyone noticed that you can open R3D files native in the new Photoshop? DSMC... Jim

The Big RED Secret... The secret is... we have no idea what we are doing. We are learning as we go. And we are just dumb enough to expose every move we make in front of God and everyone. We shoot high... really high. 5K at 120fps in a camera the size of a matchbox. Have you seen anyone...

6 years ago we knew nothing. We started from scratch. From zero. Over the past few years we have been building a library... one that can be built upon. Every day that goes by we learn something. We log it in and move forward... compiling. I expect it won't be long before we actually know...

We are going to release these tomorrow. Understand that this is fully re-written color science even though the results may seem subtle. Subtle but meaningful. REDcolor3 may look, at 1st blush, like REDcolor2 plus a bit of saturation... look more closely. Graeme has done an incredible job...

We promised to step up production. We have. There are two paths... those that are upgrading and those that are new buying EPIC and Scarlet. While Stage 3 and 3.5 are a priority for us... it will take time to notify, receive RED ONE trade-ins, examine the returned cameras and collect the funds...

RED used to be Fire... Ready, Aim. We have changed... just as promised in our tagline. Now we are Ready, Aim... Fire. We are now taking our time to get things right before release. REDgamma3 and REDcolor3 are the 1st examples. RED is a different company than 5 years ago. 5 years ago we had...

Sorry for the delay... lots of testing and tweaking before we release it. This is worth waiting for. The improvement is incredible. I am opening footage from 4 years ago and it looks spectacular! No curves or WB tweaks. Graeme's miracle. The monitoring path looks much better. The files...

When the RED ONE was announced, we were called a scam. When EPIC was released, we got everyone's attention with its price/performance/size. The stuff we are working on now leapfrogs the imagination. I am holding things in my hand that are conceived from Mars. But will be made in the USA...

I haven't posted much lately... been pretty busy getting ready to deliver the future... again. REDcolor3 and REDgamma3 are close... we have had a few tweaks. Expect a firmware release for EPIC, Scarlet and the RED ONE very soon. Also expect immediate support for REDCINE-X Pro and the SDK...

Details to be posted below. Jim

There will be a new camera firmware build, with a corresponding REDCINE-X Pro build, that introduces REDcolor3 and REDgamma3. You will want to upgrade to these. Trust me. Graeme has worked his magic to squeeze out a major improvement in the camera monitoring path for color space and gamma...