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OK... there is a ton of excitement here at RED over the Dragon sensor. The tests are in and it exceeds everyone's expectations. So you own an EPIC? You get to upgrade to the single most significant sensor in the history of image capture for $6K. You don't have to buy a new camera. This is...

So this has to be an anomaly. I am hanging out this week with my friends from over 50 years. That's right. 50 years. Terry, Tim, Ron, Jimmy, Barry, Scott, and Gary. We get to together almost every year. This year at RSH. With any luck we will be on set for "Candelabra". Shot on RED at...

The Jackie Robinson story will be shot on EPIC by Don Burgess. Jim

Our very 1st RED ONE prototypes, Boris and Natasha, were just completed. Peter Jackson had offered his interest from the beginning. I called Peter to ask him who he would recommend to shoot some tests in Hollywood of our 1st cameras. His response was "fly to NZ and we'll do the tests". So...

The Hobbit The Amazing Spiderman Prometheus OZ. The Great and Powerful The Girl with the Dragon Tattoo Total Recall The Great Gatsby Flight The Muppets Snow White and the Huntsmen Jack the Giant Killer Underworld Awakening Magic Mike The Social Network Contagion Pirates 4 And your reason not...

It takes manpower to pull off an inventor or designer's concept. The process to create is not cheap. The customer ultimately has to pay for the design and development. But he is rewarded with something special and worthwhile. To copy is cheap. Duplicate. Rip off. Take the efforts of a...

Liberace "Behind the Candelabra" will be Shot on RED. Steven Soderbergh. Michael Douglas. Matt Damon. And it will be shot at RED Studios Hollywood. This will be the 8th feature in a row that Steven has Shot on RED. Jim

Hold on to your girlfriend. Magic Mike is here. Get ready for this one... it will be BIG. This is Steven Soderbergh's 7th consecutive feature Shot on RED. There have been big actors in Soderbergh's movies. There have been big stories. There have been big budgets... and small ones. But...

I had to post this. It is just so classic. Jeff Cronenweth after "The Social Network"... "To say that I enjoyed the RED Experience was tantamount to saying that Napalm is slightly itchy". Since then, Jeff has shot "The Girl with the Dragon Tattoo" and "Hitchcock". Apparently he is still...

Denzel Washington... cinematography by Don Burgess, directed by Robert Zemeckis. EPIC. 2D. Jim

Assuming that the Mayan calendar doesn't hold water... you need to book your reservations for NAB 2013. Trust me... if anything I have ever said rings true, you need to be there. Jim

The Great Gatsby, OZ... Total Recall, Jack the Giant Killer, The Amazing Spiderman... then comes The Hobbit. Lots of features shot on RED this year. And you have the same camera... Jim

Prometheus is an example of visual greatness. Shot on RED. Wolski did an incredible job. If you ever wondered if RED was up to the task... this is proof. Ridley's comment was "film grain is so 1960's". Keep in mind that Ridley has shot only film since his beginning... until now. Wolski and...

My 1st computer was a Mac in 1984. I have never owned anything but a Mac. I am an Apple collector. I knew Steve. And I am a huge Sir Jony Ive fan. Huge... Today's announcement was certainly a setback. No question about it. The appearance is that Apple is abandoning the professional. No...

The world is changing rapidly. The competition has awakened. Resolution is now being considered a necessity going forward. Size, dynamic range, frame rates, lower prices and endless possibilities now matter... wonderful. Behind the scenes, we know the "others" are working feverishly to catch...

Hitchcock, starring Anthony Hopkins, Scarlett Johansson, Jessica Biel, and Helen Mirren is being shot on RED Epics at RED Studios Hollywood. Director is Sasha Gervasi and Cinematographer is Jeff Cronenweth. What a treat! Jim

Peter Jackson (and his team) has now shot the equivalent of 20 million feet of film on The Hobbit. For reference, he shot 7 million feet of film on The Lord of the Rings trilogy. Peter is shooting up to 50 RED Epics on The Hobbit. And there is still time to go... When I had dinner with Peter...

Mark Z brought 900 million people together… then took all their money and put it in his pocket. :-) Jim

This idea of a real test has gotten out of control apparently. Several companies have refused to participate. I guess if I were them I might consider the same thing. Resolution is not everything. But it is something. Dynamic range matters. So does the "feel" of the image. Frame rates matter...

Monday June 4th. Every camera company is invited to RED Studios Hollywood for a comprehensive camera test. Each company can bring their own cameras and techs to supervise the testing. Each camera company can take their resulting footage and process the best way they know possible. Results...