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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Avid native R3D support...

Great news, not a Avid user but I'm looking at moving to Premier from FCP,
will still prob finish in FCP but I'm getting tired of Apples refusal to give any
sort of feedback to users about developments. It's funny but their 1984
ad is starting to look like life imitating art. I have no problem with a company
protecting their products and developments but Red has done a good job and still includes
users in the process.
 
I'm getting tired of Apples refusal to give any
sort of feedback to users about developments. It's funny but their 1984
ad is starting to look like life imitating art.

It's what happens when a company or product becomes too successful too quickly and stops listening to their base, or listens to only a part of it. They tend to release better products when they're the underdog because they have to play nice with others and attract new customers.

They tend to get lazy when they float to the top.
 
Amazing news!
This weeks announcements have been awesome but for me this is the icing on the cake.
RED STATION, PROXY MODULE, EPIC stage 2 orders and NATIVE AVID Support - apparently that's for starters, can't wait for post NAB!
 
The end of a long way. Two years later. Avid is like a Mammoth, too slow for the market. I wish this recover Avid for the future.
 
Thats really a great milestone... congrates !
I'm using the rocket all day to transcode realtime to mxf dnxhd, that was a great thing too, but this news are amazing.

Michael, I think I didn't understand it clearly. So MC5 will support also rocket accelaration when going native into it? Or in the future?

One big question for me is the tearing problem when monitoring without hardware like mojo dx and so on direct via full screen playback. Is that solved?
For us which are working only filebased and dont need tape playout would this possibility great, and for me a last missing thing...

Support of all QT formats as well is great indeed.... OK, so from now on FCP will be never used here.... :)

thx
rainer
 
This is great newsl! Not to mention all the other great features packed into MCv5!
 
And don't forget, Avid will be at the Reduser event on Wednesday at 9PM.
 
Good news for simplifying workflow but as a DP it's a horrifying idea to put color management in the hands of an editor. I've had several projects finished in less than ideal ways because of misinformation or lack of knowledge about how to achieve optimal image quality from the source footage- both r3d and just basic already graded prores. My hope is that RED will provide some official, simple, easily accessible and understandable information that Avid editors can refer to in order to understand RED footage.
 
I just read on the Avid site that MC5 will support the Matrox MXO2 Mini for monitoring. That should make building an Avid system a bit more affordable. There were a lot of other new features that will be useful also: NEW FEATURES
 
Good news for simplifying workflow but as a DP it's a horrifying idea to put color management in the hands of an editor. I've had several projects finished in less than ideal ways because of misinformation or lack of knowledge about how to achieve optimal image quality from the source footage- both r3d and just basic already graded prores. My hope is that RED will provide some official, simple, easily accessible and understandable information that Avid editors can refer to in order to understand RED footage.

I think we're still going to have to do a bit of coloring on set. If this is all true, the RMD files will transfer over and will still take advantage of the LGG. We just won't be doing as much transcoding. Or we could, to pro-res, as reference.
 
Good news for simplifying workflow but as a DP it's a horrifying idea to put color management in the hands of an editor. I've had several projects finished in less than ideal ways because of misinformation or lack of knowledge about how to achieve optimal image quality from the source footage- both r3d and just basic already graded prores. My hope is that RED will provide some official, simple, easily accessible and understandable information that Avid editors can refer to in order to understand RED footage.

I think Michael had mentioned that Avid will have RSX support. Therefor if your DMT creates a look on set, your rushes screening and final edit screening will have the on set look. This doesn't have to mean you cut out your grading process.
 
This will make differences in Japanese post situation. Congrats.
 
Everything is a discipline... and dealing with color workflows in a RAW environment invites change all along the way - and while the flexibility is fantastic, you do have to deal with the fact that it can be changed. If Media Composer sees an RSX or an RMD file, it will use it - but you do have control to change it - and when using Avid products to finish and master, having that control at the source level only gives you better control at the color correction level. And once shots are in context with each other, there will be farther grading to tell the story.

I am all for DP's in the color suite though.

Michael
 
This is amazing news! I'm only disappointed because I just converted to FCP and that wasn't cheap for me.
 
Michael, Avid MC 5 will be release between may and august 2010?! If i start a offline project in MC 4 and upgrade to MC 5 later (for conforming and online), do the transfer between the two version will be easy ?

regards
 
Amazing news. I switched from Avid to FCP because it was more economical for freelance editing. Now with this news this may just be my excuse to go back to avid. 3rd party support for matrox mxo2, 100% quicktime support through AMA, and direct r3d support!

glad to know that Avid listens, and strives just as hard everyday as the competitors to keep up in this fast changing industry.

@Michael, do you know how a lot of this "direct" support will affect the media management capabilities of MC? It's transcode to MXF in its own self contained folders was Avid's main strength and draw, the media management.

Will there simply be AMA updates to keep up with changing r3d interpretations, color science and so on? or will MC have to be updated all together?


@Etienne, if MC stays as rock solid as previous versions, Avid has always been able to open up project files created in previous versions of MC. Another thing I HATE about FCP. Avid was designed for a huge professional environment, and a lot of companies, especially broadcast companies rarely upgrade, or upgrade only every other year or so. So you will have a broad scape of MC versions throughout the industry, and people sending each other entire projects. So you should have any issue upgrading MC 4 project to MC 5
 
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