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Why is Red a revolution is cameras?

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Roxco

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wigby said:
i think red is trying to create more than just a new 4k camera. in a few years (due in part to red's pioneering work), 4k cameras will be a dime a dozen and users will be thirsting for an entire 4k camera/workflow/distribution/marketing platform-a platform that red is creating from the ground up. that involves more than just a bankroll. it involves a few thousand users willing to put up $1000 initially for the chance to get in early and be part of that change. it sounds like corny marketing speak but the "revolution" of red is a lot more than just the great pricing.
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Was the iPod a revolution or an evolution? Why is Red a revolution?

What about Red is not just a normal evoloution of technology?

Is it the workflow or the chips or the RED ARMY?

Until the next picture or specs,

Rosco
 
It's the price plain and simple, the added bonus is that it will be better than other cameras that are currently available because it has alot better resolution and specs. The camera is indeed evolutionary. But undercutting the market so drastically is in itself a revolution (Jim and Co are revolting ;)).
 
I think it's all about the numbers. If Red becomes available with the specified features and price, it means a dramatic increase in access to high-quality cinema tools. A factor of two in price has a huge impact on market share, and the price/performance ratio of Red relative to cameras with comparable specs is much more than a factor of 2.

I don't have specific numbers to reference, but if you've got $4500 to spare you can buy market research reports, like
"Worldwide Digital Camcorder 2006 - 2010 Forecast and 2005 Vendor Shares"
http://www.marketresearch.com/map/prod/1351802.html
 
revolution vs. evolution

revolution vs. evolution

introducing a fantastic camera at an amazing price point is only evolution. sony did it with the vx1000 ten years ago. the cam itself was a technical evolution but was enveloped in a dv revolution. evolution is just another result of moore's law. ipod, iphones, pvrs and other such digitial devices didn't really create new markets (unless you count ipod accessories), they just (or hopefully will) improve existing markets. that's just business.

revolution evokes a sense of danger, excitement and culture. some people i talk to simply have the wait and see attitude when it comes to red but most think red will either change the way digital cinema is acquired or they'll crash and burn under the foot of the big boys. maybe it's the way jim has positioned himself as maverick filmmaker/entrepreneur. maybe it's the almost transparent and ongoing engineering process for redone we are witnessing and even participating in. maybe it's just forum trash-talking and covert break-ins but for better or worse, red feels like a revolution to me.
 
Great innovators have always often had more success than great inventors for a very good reason.
 
People decide the Revolution. Yes, people turned the IPOD into a revolution. And it sounds like RED users are planning on doing the same thing.

RED is the first motion camera company to market to every filmmaker, documentarian, videographer, cinematographer, and major film studio out there with 1 camera for all. they abolished the system imposed by other companys that gives you 20 different camera systems ranging in price from 1,000-100,000 dollars. They have their own revolution in my book.
 
Both

Both

Evolution and revolution are not mutually exclusive. Of course the development of the Red camera is just part of the technical evolution of cameras, but its release will definately cause a marked change in the world of moving images, or another words a revolution. For one, the Red is being developed by a company which previously had no place in an industry dominated by large corporations that are well established in Hollywood and in electronics in general. Another thing that makes Red different is evident in this very forum. When in history has an executive from Sony or Panavision gone online to interface directly with potential customers while in development on a major product? Jim Jannard himself reads posts and posts responses on Reduser on a daily basis! Now that's a revolution! Long live Red!
 
studiodrome said:
RED is the first motion camera company to market to every filmmaker, documentarian, videographer, cinematographer, and major film studio out there with 1 camera for all. they abolished the system imposed by other companys that gives you 20 different camera systems ranging in price from 1,000-100,000 dollars. They have their own revolution in my book.
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Well said Studiodrome...

IMO there are 3 types of people in the motion media industry:

1) Those who make things happen
2) Those who watch things happen
3) Those who wonder what has happened

RED Team and early reservists/adopters/users are Type 1. The rest of the industry is either Type 2 or Type 3. Life is full of choices. You either enjoy or suffer from the results of those choices. To each their own...

Moral of story: forest/trees recognition factor

2nd moral of story: comfort zones are hard to vacate

3rd moral of story: Darwinian Natural Selection even works in the motion media business

4th moral of story: High-scale evolution = revolution

Lead, follow, or get out of the way...
 
Ha ha - ahh Gibby you have such a good sense of humour !!

All the best , Phil
 
I have always viewed the "revolutionary" aspect of RED in its potential to upset the industry apple cart, rather than its considerable spec sheet. Letting people like me have equipment like this is dangerous! The hoi poloi now have arms! Off with her head!

In that respect, yes, the price point factors into it.
 
Evolution is a natural progression which occurs slowly over time. Revolution is an unnatural (social) progression with occurs in a relatively short time frame.

Ultimately, the true revolution of Red has yet to be seen. Once the product is out the door, we'll watch to see how the masses respond. If Red sells its 1500 cameras, but nothing changes in the grand scheme of digital motion photography, then Red will simply be an evolutionary step towards 4k, etc. Perhaps a evolutionary branch that fails to succeed and whithers away.

If however (what I believe we all hope for), is that Red becomes the defacto-standard by which all other companies follow (Sony, Pana, etc. start producing similarly spec'ed cameras at similar prices, which out-date current technology before is was expected), then we'll have a revolution.
 
It's a such a large leap in evolution that it drastically changes things.
That is why it's also a revolution.
It usually happens in history when a critical mass appears which doesn't follow norms. People who want to go further.

In the times of brutal greed for money evolution is often left at the mercy of company's buisness strategies and by that extremely slowed down.

If it wasn't for Red we would probably wait more than a decade for a fairly reacheable 4k.

Making a 10 year leap is revolutionary for me.
 
Evolution, revolution... convulsion

Evolution, revolution... convulsion

I agree that it is more than just evolution - why? The Red Rebellion is about empowering the artist, not about equiptment makers maximizing profit. That is the core difference.

Part of this empowerment is that in addition to the camera there is a workflow track that will allow anyone with +/- $6K to set up a viable post suite - maybe not a blazing fast one, but functional.

For mass audience narrative filmmaking the existing tools are excellent. For docos, nature, offbeat stories that don't scream ten million dollar plus opening weekends - the Red Digital Cinema Camera Company is changing the game in a revolutionary way.

I also think it matters that the High Definition universe is expanding very quickly right now. The demand for the type of image quality that the RedOne and its workflow can support is steepening. HDV originated content will be a weak option for "broadcast" HD distribution.
 
Brook, you little RED Team brown-noser. There you go with those little two-line micro-mimic posts...(ha ha ha...smile!)

Actually, what you posted is excellent in meaning...

Crankin' out da 2-liners!
 
Gibby said:
Brook, you little RED Team brown-noser. There you go with those little two-line micro-mimic posts...(ha ha ha...smile!)

Actually, what you posted is excellent in meaning...

Crankin' out da 2-liners!
Click to expand...

Heheh... my point is that perhaps the two most revolutionary parts of this camera can be summarized in those numbers alone. The list doesn't stop there of course... the camera's modularity and upgradability are huge, as is the remarkably open development. That and dozens of other things that I'm too short on time to list. ;)

You're #8, after all :D
 
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