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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

REDRAY Comments

Revenue share for sold content is 70%-30% for most people.
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Who gets what....

Thanks
Harcharan
 
REDRAY/CRIMSON Projector to include REDRAY...?

REDRAY/CRIMSON Projector to include REDRAY...?

Absolutely amazing announcement! RED does it once again!

This has been asked before but hasn't been answered by someone at RED in this thread yet...

1.) Will the projector coming out later in 2013 still include a REDRAY player (as advertising at NAB)?

2.) If we plan to buy the projector in a few months, should we then NOT buy the REDRAY player now (if we don't have any way to display it currently)?

Again, great job guys!!! ODEMAX is a game-changer.
 
Ok, so, a movie is shot in R3D format, edited, color corrected and graded natively in R3D.

What you're left with is a timeline that consists of many finished R3D clips.

How is the complete movie then encoded ..... as a RedRay movie?
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Stuart English said:
Just push the RREncode button - and your'e done.

Yes, seriously.
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But what about titles and compositing? Does this mean the .RED plug-in will work with Premiere and FCPX (and Vegas since it can export 4K too)? Or do you still have to make an intermediate master file to get from your NLE to RCX for the .RED render?
 
Brandon J.F. said:
Encoding RED (4k UHD @2.5MB/s) is done in REDCINE-X Pro and you can use your GPU!

Does this mean debayering can be done with a GPU now????
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debayering has been done with GPUs since the early days of red i believe, after Graeme improved the original red debayering
 
Hi,

Welcome to world of 4K distibution..congrats to the whole RED TEAM...

Again a game changer.....

Harcharan
 
I'm curious how this Redray/Odemax (but any other solution meets the same problem) can be a success in China. Streaming is very popular here and quality growing quiclky but nobody cares about rights, and a ridiculously low number of people is willing to pay for the content itself.
Copy is still the king, internet speed from abroad can be good but also become a nightmare depending on how the government opens and closes doors... So we're mainly talking about a market for local content playing device, meaning someone needs to encode in .red locally.
 
I wish Redray player had royalty free DisplayPort outputs as well. In the overall scheme of things, including a few Displayport outputs would not increase the Redray player's price too much, while definitely increasing the versatility of the device.

I can see why hollywood loves HDMI (even though BluRay rips end up on torrents anyway....), but many applications (digital signage, projectors used in presentation etc) don't need the DRM nonsense and a displayport device makes more sense.
 
Jarred Land said:
You need to see for yourself. Alot of people here have.. Tattoo was probably the most difficult film to compress we have come across.. low light with a ton of gradient shadows and snow and a fades.. and it looked incredible. We showed that in less than 2.5MB/s and people seemed pretty impressed.. i would ask someone who saw it. LOOM was pretty difficult as well, throwing 3D@4k into the mix... that was shown in .RED format at NAB as well... a ton of people saw that as well.
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Tattoo and Loom had what I would describe as very difficult to encode sequences with subtle shadow and dark detail. Seeing that in person and knowing what was previously explained to me as "proprietary" is now .RED is a happy face maker.


mikeburton said:
So will the RREncode be an output codec that will be supported by other apps such as Resolve, Scratch, SpeedGrade etc and be an output codec to render to directly?
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Jarred stated that they are working on 3rd party support. It's likely coming. Adobe I hope will support it across the entire CS Suite. Not just for final masters, put for VFX use, dailies, etc...


Yannick Verry said:
I'm curious how this Redray/Odemax (but any other solution meets the same problem) can be a success in China. Streaming is very popular here and quality growing quiclky but nobody cares about rights, and a ridiculously low number of people is willing to pay for the content itself.
Copy is still the king, internet speed from abroad can be good but also become a nightmare depending on how the government opens and closes doors... So we're mainly talking about a market for local content playing device, meaning someone needs to encode in .red locally.
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I think this is exactly what REDRAY is attempting to address. The .RED file size for a full project is so small that even with a slower connection it's not a terrible download. More importantly, it sounds like if you want your content protected you can have it protected. There looks to be some sort of region control in there and I'm sure more info will come.

I am very curious about somebody having the .RED file say on an SD card, but not having a "license" to play it. That would be impressive protection for our content. Piracy, rights management, and content protection are all things that studios have been trying to deal with, but with fairly little success with current technology. It's a very big problem. In some avenues it increases profits, but overall it it negatively effects profits and the industry as a whole. It sounds like REDRAY is a big step in the right direction to protect our content. It will allow us to decide how we would like to distribute the content.
 
Paul Harb said:
So is Odemax trying to compete with iTunes, Netflix, Amazon and the studios or is it strictly indy content? Seems a bit niche and proprietary but we will see.

Isnt the goal usually to produce content that an actual distribution company with money for P&A wants to get behind, this seems like a proprietary youtube for Red users but I guess Im missing something.
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you are half right. iTunes, Netflix, Amazon, Vudu, Cinemanow, Epix, etc. etc. etc. are basically all the same. They cater to the top 1% of films and they all share the same content.. more or less. There are not very many exclusives with studios and distribution channels anymore.. unless these companies produce it themselves like Netflix. And if you are a nobody filmmaker..good luck getting in. The Studio films have almost become a commodity.. because they make a ton of money, which is good for everyone involved. There is nothing wrong with that, and ODEMAX will have those movies as well.. but the magic really happens when you start to open the doors to the rest of the 99% of the filmmakers out there. Of course, there will be a shitload of content that will not be worth watching.. that's inevitable. But you can say the same about some 200 million dollar hollywood films as well.

Youtube is powerful.. it shouldn't be discounted. Alot of stars have been born of of Youtube. It is how 99% of music videos are watched now adays, and alot of films. But the experience of watching, and finding content via youtube on your television is not an enjoyable experience, even with built in device apps, and there is no real revenue program for the producer except for selling janky ads, which nobody wants. Its just a bit clumsy. Vimeo I believe is a better experience.. but it is not commercial. Odemax almost cross-pollinates the best of all worlds.. and combined with REDRAY it provides you an outlet with no quality restrictions.

This levels the playing field like Jon said.. but to a whole different level. Instead of playing on the field, it is more like playing on the roof of the stadium.
 
Jarred Land said:
Youtube is powerful.. it shouldn't be discounted. Alot of stars have been born of of Youtube. It is how 99% of music videos are watched now adays, and alot of films. But the experience of watching, and finding content via youtube on your television is not an enjoyable experience, even with built in device apps, and there is no real revenue program for the producer except for selling janky ads, which nobody wants. Its just a bit clumsy. Vimeo I believe is a better experience.. but it is not commercial. Odemax almost cross pollinates the best of all worlds..
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This all sounds great. The key problem with a service like YouTube, and one that ODEMAX may even eventually need to counter, is that another 3 or 4 years down the track, content will be completely unsearchable. You won't be able to find anything without already knowing the unique ID of the content you want. Search for anything within that top-1% of content on iTunes, and you'll find it. Dump the other 99% of 'stuff' out there, and now you'll never find anything you want. Already searching for a music video by a major artists results in dozens, if not thousands, of bad returns. And consider, a service like YouTube is in an infantile stage. 3-4 years it will be unusable as-is. 10 years+ and it will be an endless mass of nothing.

Google can attack this problem by; (1) creating "top content" results only and offering filters to remove results for spin off and other second+ generation content, (2) periodically archiving YouTube and wiping the slate letting users search within catalogues, or possibly (3) offering smart filters for removing content with bad audio, visual, or copyright-infringing sources. They also need to force users to provide more details about uploads and allow viewers to append +/- tags to improve results. The next version of YouTube and/or anything that wants to take on YT directly, needs to have very sharp tools to quickly cut away chaff.

Good problems to have. Particularly if it's all in 4K.
 
Rob Anderson said:
This all sounds great. The key problem with a service like YouTube, and one that ODEMAX may even eventually need to counter, is that another 3 or 4 years down the track, content will be completely unsearchable. You won't be able to find anything without already knowing the unique ID of the content you want. Search for anything within that top-1% of content on iTunes, and you'll find it. Dump the other 99% of content out there, into the same console and you'll never find anything you want. Already searching for a music video by a major artists results in dozens, if not thousands, of bad returns.

Google can attack this problem by; (1) creating "top content" results only and offering filters to remove results for spin off and other second+ generation content, (2) periodically archiving YouTube and wiping the slate letting users search within catalogues, or possibly (3) offering smart filters for removing content with bad audio, visual, or copyright-infringing sources. They also need to force users to provide more details about uploads and allow users to append +/- tags to improve results. The next version of YouTube and/or anything that wants to take on YT directly, needs to have very sharp tools to quickly cut away chaff.

Good problems to have. Particularly if it's all in 4K.
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Good problems to have, but also this is why it is important to have proper MetaData in your Uploads, it helps cutting thru the massive content.
 
KETCH ROSSi said:
Good problems to have, but also this is why it is important to have proper MetaData in your Uploads, it helps cutting thru the massive content.
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Content producers with an ounce of artistic and/or professional sensibility are already very proficient at this. As are spammers, pirates, and pre-teens looking for channel hits. These issues cannot be solved by asking for uploaders to simply do better with metadata. It's a much more complex problem. And a fascinating one at that.
 
Rob Anderson said:
Content producers with an ounce of artistic and/or professional sensibility are already very proficient at this. As are spammers, pirates, and pre-teens looking for channel hits. These issues cannot be solved by asking for uploaders to simply do better with metadata. It's a much more complex problem. And a fascinating one at that.
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And that it is also so very true unfortunately.
 
Rob Anderson said:
This all sounds great. The key problem with a service like YouTube, and one that ODEMAX may even eventually need to counter, is that another 3 or 4 years down the track, content will be completely unsearchable. You won't be able to find anything without already knowing the unique ID of the content you want. Search for anything within that top-1% of content on iTunes, and you'll find it. Dump the other 99% of content out there, into the same console and you'll never find anything you want. Already searching for a music video by a major artists results in dozens, if not thousands, of bad returns.

Google can attack this problem by; (1) creating "top content" results only and offering filters to remove results for spin off and other second+ generation content, (2) periodically archiving YouTube and wiping the slate letting users search within catalogues, or possibly (3) offering smart filters for removing content with bad audio, visual, or copyright-infringing sources. They also need to force users to provide more details about uploads and allow users to append +/- tags to improve results. The next version of YouTube and/or anything that wants to take on YT directly, needs to have very sharp tools to quickly cut away chaff.

Good problems to have. Particularly if it's all in 4K.
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In my opinion... what you watch in the future isn't going to be by accident.

I don't goto Youtube that often because i am bored and want to find something to do.. most of the time I am either linked there or find a link from something that interests me on a website somewhere. I think that is the way it will be.. even on the big production stuff, and I think it will be the better way. Odemax has channels.. people will subscribe to channels. Remember Odemax lives in the cloud.. you will be able to send emails and links and there will be " best of " websites that will automatically send stuff to your player ( if you want it to )
 
Paul Harb said:
So is Odemax trying to compete with iTunes, Netflix, Amazon and the studios or is it strictly indy content? Seems a bit niche and proprietary but we will see.
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The Hobbit in 4K/3D/48fps in your living room is niche? If you don't think Hollywood is going to be behind this you are mistaken. If they can charge $2.99 for an HD Rental on Amazon, they can charge $5.99 for 4K on Odemax. I hope THIS is the product RED starts really advertising for on a global scale. Super bowl ads!!
 
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