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Jannard
Red Leader
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Just placing our 1st ads now... 
Jim
Jim
Jim... man to man...
I understand that you are a hugely successful business man and its hard to take advice (from a person that has not hit the heights you have) Especially when you have creamed it in your past life...
But I have to say this... You need to stop selling to the already converted. and time to spend some money in the main stream and bring RED to the unaware, unknown and ill-informed into the fold. Time for RED to hit the mainstream... Don't you think.
I watched a guy one day stand in a street in the middle of New York years ago and asked if anyone had heard of Billabong.... (researcher) 1 in 150 said yes, then he said have you heard of SONY... 100% siad yes... Nike, 100% said yes.... etc etc etc...
I hope I'm not over steeping the line. But a few well placed messages in mainstream and direct media... will most certainly get your more brand and product aware, I think all us working pros are already aware...
In my lousy 20 years working solid in the advertising world, I've seen silly things convert big companies into to mammoth ones.
But you already knew that.
Actually forget I siad any of that.... Sounds silly me telling a billionaire how to market his business.
Moving on
PS: I feel far from being a victim.