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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Wooden Camera bought by Vitec Group

Yep,

The Vitec Group have been buying up small companies left and right...

I know that since I first met Ryan and his lovely wife while been their guess in Texas back in 2011 during my US "Epic M8" tour, they have never stopped working hard on their little company, which to any extent it's not really that little easy more... and now, well, Congrats are in place I guess... :)
 
Congrats Michael and team Wooden

Thanks, Peter!

Ryan and I met through Reduser way before I started working with the company (I needed a Red One to rent and he helped me out) and right around the time he was working on a prototype for the A-Box. We're around Reduser still, so I promise we're not going anywhere anytime soon. Products are only going to get better now that we have added support through Vitec. Expect to see a lot of great stuff in the future!
 
I'm sure their electronics and DSMC2 modules will get much more sophisticated.

If the Wooden staff/team stay on board, and have the added muscle of Vitec's engineering and portfolio, the products may be even BETTER.
 
Congrats! Wooden Camera joins Offhollywood, Teradek,Paralinx, and SmallHD under the Vitec/Creative Solutions umbrella.

There are a lot of talented and creative minds that have produced some very innovative products in that mix.
 
Since I asked for others opinions I should probably offer my own.

I love seeing these small companies that offer innovative, reasonably priced products, with passionate customer support. If those things all stay the same and this is simply a way of throwing some money behind them, then I'm okay. But if those three things start to go in wrong direction, it's not good for loyal customers and starts to feel like a monopoly is forming. Let's hope Wooden stays true to their brand or should I say, are allowed to stay true. I was happy to see RED and WC work things out as they complement each others efforts. Let's hope this deal works out in a positive way.
 
Since I asked for others opinions I should probably offer my own.

I love seeing these small companies that offer innovative, reasonably priced products, with passionate customer support. If those things all stay the same and this is simply a way of throwing some money behind them, then I'm okay. But if those three things start to go in wrong direction, it's not good for loyal customers and starts to feel like a monopoly is forming. Let's hope Wooden stays true to their brand or should I say, are allowed to stay true. I was happy to see RED and WC work things out as they complement each others efforts. Let's hope this deal works out in a positive way.


I fill you Steve,

Unfortunately many Acquisitions do not offer any control over how the acquired companies operate, and they are forced by strict inner governing laws to operate by an entire set of new regulations...


However,


Vice Group, while not a responsive one by any means...

When it comes down to, is to see how it will be for now on, not only for Wooden Camera but also goes for SmallHD and Offhollywood, which where also recently acquired by the Vitec Group.

I think that not all acquisitions are the same, and our industry is very different for general acquisitions or mergers we see in other industries, our industry needs that catered special attention given customer service, and it would be foolish for Vitec to take that away for this small companies they are squiring.
 
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