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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Why everyone is so painfully wrong about FCPX

Damn Jeff, you just killed it. I had some hope left until I read that. The release of FCPX is almost like what movie studios do when they know they have turd movie on their hands. They put zero into advertising it, save for a newspaper ad and posters. Then they just release it and move on. Basically they just dump a dead body in a river and drive off.

This is what Apple did. Without warning FCPX is dumped in the app store, with some low rent pictures, feature write ups and video. Then Apple just walks away, totally ignoring everything.
 
Jeff - I don't know you but, you sound angry. Sorry you don't like it.

EDIT: Like I said, I am not a developer but logic would tell me that three way coordination isn't all that easy. Lion team, FCP-X team and third party developers; all with deadlines, communications issues and a web of NDAs. Maybe I am wrong. We all are sometimes, aren't we :undecided:
 
No, not angry. Confused, yes. If I didn't like Apple so much, I would be laughing about how pathetically idiotic this all is. It all kinda makes me sad. :(

the worst part of it all is Apple's lack of communication and total blunder of PR on this. When you release a new product that is instantly lambasted by your loyal user community, THE LAST THING you want to do is go silent. You don't start censoring user reviews and locking off public commentary. You don't give your users the silent-treatment and let "independent" bloggers do the talking for you.
 
Can this software handle R3D Epic files natively?
 
Not yet, Tom.

Jeff-I think you nailed it. I'm also such a fan of Apple that I expect genius at nearly every turn. Considering I've been waiting about 3 years for a real update to FCP, I have tried my hardest to be patient and positive about this V1 of FCP X. But the more I look at it, use and try to give them the benefit of the doubt, the more I agree with you that this is one of their biggest blunders in memory. It's really pretty bad.
 
And not just for the users. Imagine being a 3rd Party Vendor, like say, Filmlight who just poured a huge amount of energy and resources into building a Baeslight plugin for FCP. Before they could even get any traction, its entire future is suspect.
 
To give an analogy: the FCP-X release is the equivalent to rolling out iPhone 5 with all storm and thunder... only to discover that it can only make calls to other iPhone 5 devices. I assure you, a lot of "WTF?" would be going on then too. It's so painfully obvious too how easily they could've avoided, y'know, total unmitigated disaster by just communicating that this was a first version - things are coming, updates, WHATEVER. They've told us squat, no high-level communication is rolling out and the best we've got is some blogger telling us all to calm down... yeah right.

This baffles me. How could no-one have seen this coming? What monkey is running the show over there? Has communication broken down COMPLETELY? I mean, it's one thing to have some rough spots here and there but this was not finished by a mile - and the marketing played it up to be "awesome" and "think different". Oh yeah. Re-arrange our entire post-flow to suit some bizarre beast of a creation that we've'nt even got confirmation will eventually work for professionals and is even meant to be used in that way whatsoever!

No FCP 7 being sold. FCS 3 going out of support and being EOL'd. Lots of hype and PR boasting about how badass this thing will be. Complete blackout after release. Reviews going offline and then coming back - and then going away again. No way to buy it except through appstore and no freaking way to buy volume licensing. What the hell kind of message do they think they're sending? To me it either means that they no longer care for their professional line up and just want us to go away or alternatively they have the horrid management and the internal communication between marketing and the dev team broke down completely.

Either way, doesn't matter. Damage control better step in fast if they don't want this to become a complete DOA.

You know it's bad when it is being the target for hitler memes and comedy shows along with CNN...
 
M Most said:
I'm not saying you don't have a point in this case - you do. But perhaps we should take things that people write as simply things they write because they believe them to be reasonable expressions of the facts, regardless of anything else they've written. Not everyone is a politician, and not everyone should be held up to such scrutiny. Times change and opinions change. Someone reminded me - and not so nicely - that I'd said something here 2 years ago that I now claimed to feel differently about. Well, yes. I think we all reserve the right to think, to continually learn, and to modify our beliefs based on new experiences. I'm not claiming that's the case with Pogue, but I'm also not 100% sure that it's not. So I'm willing to cut him some slack and take his article at face value - even though I agree it's a bit misinformed - without assuming he's Apple's shill. Perhaps that's a bit naive. So be it.
Click to expand...

A blog is a blog. I just expect a bit more objective effort from a respected publication like The New York Times.

I rest my case with this link:

http://www.businessinsider.com/david-pogue-ethics-new-york-times-2011-6
 
Mark L. Pederson said:
A blog is a blog. I just expect a bit more objective effort from a respected publication like The New York Times.
I rest my case with this link:
http://www.businessinsider.com/david-pogue-ethics-new-york-times-2011-6
Click to expand...

That piece is about a potential ethics violation which $159 to hear the man discuss pitches, not by any means proof that he's shilling for Apple to sell books in hope that when people go into the apple store they will pick up a david pogue book on the way out.
 
It's pretty clear Apple's not interested in the pro editing market anymore. It's not really their bag now, they don't need us types like they used to.

Any serious pro offline or facility editor would drop it like a despised inbred cousin at this point. If that's not Apple's intention, then they're seriously bordering on complete idiocy.
 
Steve Dent said:
It's pretty clear Apple's not interested in the pro editing market anymore. It's not really their bag now, they don't need us types like they used to.
Click to expand...

Yeah, that was kinda my take when they made a big deal about dropping the word "Computer" from their name. Ever since the iPod they've been less and less interested in selling computers and WAY less interested in developing software for those computers. Last year the iPhone alone represented five times the sales of Apple's desktops. And my guess is the profit margin on the phones is quite a bit higher than the margins on their desktop machines. The last Macworld I attended had some computer hardware on display, but it was like some kind of vestigial organ.

All of which pretty much blows. I dread the idea of working on a PC, but of course there are other options for Mac. I've really been holding out hope that Final Cut X would be the big step forward Apple's needed for several years now. Apparently not.

-Rob
 
Man. I didn't realize Final Cut Pro was such a red-headed step child in the editing world. I've been using Final Cut Studio 2 for years, never saw the need to upgrade to 7. Played around with Premiere CS5, didn't feel all THAT much different from Final Cut... if Apple has been so behind for so long, not sure why most of you didn't switch to begin with... ;)
 
For anyone doing serious work with R3D footage, I don't see how they could still be suffering with FCP7 over the past 2 years. They're just torturing themselves... Then again, what you don't know doesn't usually hurt you. Hehe.

Said it before in one of these FCPX threads, but anyone thinking about "jumping ship" now is delusional... They have been circling the wreckage in a lifeboat, not having yet realized the ship sank in January '09.
 
Brinkmann weighs in -

"So if you’re really a professional you shouldn’t want to be reliant on software from a company like Apple. Because your heart will be broken. Because they’re not reliant on you. Use Apple’s tools to take you as far as they can – they’re an incredible bargain in terms of price-performance. But once you’re ready to move up to the next level, find yourself a software provider whose life-blood flows only as long as they keep their professional customers happy. It only makes sense."

http://digitalcomposting.wordpress.com/2011/06/28/x-vs-pro/
 
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I think it's time for all us to come to terms and realize that Apple is giving us the slow-fade.

SLOW FADE:
Function: verb
1: lacking in readiness, or willingness to accept a budding relationship therefore, institutes this passive aggressive method of disappearing from a relationship all together over an extended period of time.

http://www.urbandictionary.com/define.php?term=slow+fade
 
Jeff Kilgroe said:
For anyone doing serious work with R3D footage, I don't see how they could still be suffering with FCP7 over the past 2 years. They're just torturing themselves... Then again, what you don't know doesn't usually hurt you. Hehe.
Click to expand...

Exactly. I learned editing on FCP and Mac. I thought FCP 6 was a comfortable NLE, till I tried Vegas Pro back in 2009. I could barely believe my eyes when I edited a 4K R3D natively. Just drag and drop. No transcodes for dozens of hours, no constant rendering to preview your edit, no rewraps, no reconforms. Let's not get into the interface and features, many of which FCP X is still "inspired by". I knew there was no point in hanging round FCP. I would estimate it has saved me a good thousands of hours which has paid back way more than the investment made to move to Windows and Vegas Pro. (and subsequently adding Premiere Pro to the arsenal)

But if I were still using FCP and FCP 7 - refusing to try a different platform - I would probably be content with the old workflow.
 
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