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  • Hey all, just changed over the backend after 15 years I figured time to give it a bit of an update, its probably gonna be a bit weird for most of you and i am sure there is a few bugs to work out but it should kinda work the same as before... hopefully :)

Who is RED?

The point is 99% of people who are waiting for Scarlet S35 will be buying the newcomer Panasonic, for example, if Scarlet S35 wouldn't come up. They will NEVER buy the $28,000.00 Epic.

Scarlet 2/3" model, with or without the new feature, is in another ballpark, it does NOT replace the larger sensor (Scarlet) model at all.

I for one wouldn't buy the Panasonic... I am patient, and I have no problem with the $1000 price increase on the S35 Scarlet body. If it were double the current proposed price, I would actually think about going with the $28k Epic.
 
Jim, fantastic work on simply stating your professional only. I was a bit panicked when I saw Red announce all the different Scarlet versions, I thought it may have been a HUGE mistake to try and take an innovative product and try and splinter the focus into too many models. The more Red focuses and simplifies the better. I would be extremely happy with one version of the Scarlet. I don't really care if it's $3k or $6k... I'll buy it. Adding in the HDRx™ is a great decision.
 
I think that many people are not getting the full meaning of this post by Jim. Some people are going apeshit, trying to diss Jim because he is "turning his back" on non professionals, etc. I don't think that's what's happening at all.

Rather, I see this as Jim refusing to compromise on image quality and features. He refuses to use line-skipping, shitty codecs, low framerates, and other shortcuts and gimmicks to reach some kind of arbitrary "prosumser" pricing schedule. And what the hell does prosumer mean anyway? What if Sony suddenly announced a new EX4 with S35 sensor and RAW 3K recording for an extra 5 grand? Would it still be prosumer?

Anyway, the point is, I think this whole thing is about Jim trying to say that he refuses to compromise on making cameras anything other than the best they can be.

After seeing HDRx, can anyone here honestly think that Jim would want to make a Scarlet without HDRx???

To me, this is the way to run a business. Make a great product, then price it as low as you can in order to still make a profit, instead of setting a fixed price in advance and then cutting features and cutting corners to meet that price.
 
The best post and news on RedUser since the R1 began shipping. Maybe better. Thank you RED (its not just Jim's conclusion, its a team, one assumes). I just got our of the remote wilderness after 6 days out and this is the first thing I saw here.

I wrote a long winded post once here where I wondered deeply and worriedly about RED's identity and goals. I only now get a satisfactory answer. As an owner operator whos living depends partly on my tools, who has gambled a bit on red, its very material, relevant news.

Hopefully this means a ProRes module instead of H264? :-)
 
According to that logic, If you have the skills, 5D is quite sufficient.
So what's the problem?

You misunderstand me. I'm saying if professional equipment were accessible to everyone price-wise, pros would still be distinguished by their craft.

I'm currently shooting on a DSLR and am very frustrated by the limitations. There is no question Scarlet will be better. Fewer limitations on the camera mean fewer limitations on the filmmaker. I'm in favor of keeping the price as low as economically possible, even though the current (over)pricing of the competition might allow Red to charge more. Thankfully, the folks at Red seem to agree with me.

What I find silly is the idea of artificially inflating the price to ward off the supposedly unprofessional. Some people sound downright threatened by a camera as powerful as Scarlet being as inexpensive as it is.

The cost of painting is relatively affordable to most anyone who wants to try. That fact does not diminish the significance of the handful of painters who are masters of their art.
 
What I find silly is the idea of artificially inflating the price to ward off the supposedly unprofessional.

Have to agree here. I've heard some talk about the fact that since the sensor was designed with HDR in mind, RED was just holding out on implementing the technology so that they could further increase the price in some sort of extremely long-term bait-and-switch conspiracy or something.

Which, of course, is ridiculous. If any other company were to add 6 stops of DR to any camera in their line-up, price would increase by a lot more than $1000.
 
You misunderstand me. I'm saying if professional equipment were accessible to everyone price-wise, pros would still be distinguished by their craft.

What I find silly is the idea of artificially inflating the price to ward off the supposedly unprofessional. Some people sound downright threatened by a camera as powerful as Scarlet being as inexpensive as it is.

The cost of painting is relatively affordable to most anyone who wants to try. That fact does not diminish the significance of the handful of painters who are masters of their art.

Hazaa! Some sensible commentary on the subject... Quite succinct too.
 
Not sure this has been said already.... but in the spirit of going for professional, highest quality products.... I think it is time to drop CF altogether and mass produce SSD side slots and have them as standard (hopefully lowering the price).
 
Have to agree here. I've heard some talk about the fact that since the sensor was designed with HDR in mind, RED was just holding out on implementing the technology so that they could further increase the price in some sort of extremely long-term bait-and-switch conspiracy or something.

Which, of course, is ridiculous. If any other company were to add 6 stops of DR to any camera in their line-up, price would increase by a lot more than $1000.

Until Red had debugged working hardware and basic firmware in Epic, they could not begin to explore what their new cameras can actually do. How much processing power would something like HDRx take? How complex would the software be? The cost associated with implementing this in Scarlet includes upgraded hardware for more processing power as well as software development. A bargain for $1k for sure. If this were implemented in a Sony Cine Alta camera it would cost over $50k and you would likely never see it in a $10k price range camera.
 
This means Professional 2/3" Scarlet, S35 Scarlet, S35 EPIC, FF 35 EPIC, 645 EPIC and 617 EPIC with professional features at professional prices.

Jim

I don't have time to constantly read all the info on REDuser. So what happened to the FF Scarlet (i.e., Monstro sensor)? Is that still down the line or is that cancelled? Thanks
 
I don't have time to constantly read all the info on REDuser. So what happened to the FF Scarlet (i.e., Monstro sensor)? Is that still down the line or is that cancelled? Thanks

Jim reconfirmed that a few posts later.
 
I don't have time to constantly read all the info on REDuser. So what happened to the FF Scarlet (i.e., Monstro sensor)? Is that still down the line or is that cancelled? Thanks

Scarlet FF35 is till coming down the line. Jim just forgot to mention it in that list -- already been covered. It will need an update, along with the Scarlet S35, in order to do HDRx. No details yet...
 
I Must agree! (with Jim) Let the cry babies move on to another company. Red is for the die hard pros. I guess people don't understand the time involved in creating superior product and invoking a revolution that has been one hundred years coming. Cry now, because no matter how imapatient you are, you really want to have a scarlet now, but until red says that it's ready for you you have to wait!!!!!!!
 
Thank you Jim, the prosumers that are going to make it in these hard times are going to make it anyway, their not complaining about not having camera A or B or C, their shooting with whatever they can lay their hands on and getting hired on that basis.

I prefer to deal with companies that focussed on one sector and on doing it well, diversification into the consumer markets can cripple businesses. The R1 and Epic are still very cheap cameras in the real world of people using these things to make their living. Keep producing cameras at the current price range and RED will go from strength to strength. Some movement on the accessories situation would be nice though, thats got a little bit messy in recent times.
 
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