What's Your RED Upgrade Strategy?

[Carlos Prio]

I agree!!! The offering is extensive and quite complicated... I glanced at it and I feel like I am at a restaurant with a 10 page menu!!! Furthermore, I would have kept allot of it under wraps in order to keep the competetion guessing. But what do I know??? While I do pretty well in marketing strategy I have'nt exactly hit the Forbes list!!!

I think that it's a road map for the future that will play out over time. Truth be told... The current offering (RedOne) still needs work. The reality of the resources needed to develop and bring these parts to market along with the software & support are daunting to say the least.

I repeat, Ambitious!!!

I'm with you on this one. The lineup is too A.D.D. Someone at RED needs to have enough balls to say slow down, let's present a focused marketing message.

A friend of mine worked for a company that sold a modular software product that was superior to a competitor's but the competitor was killing them. Why? The competitor had one product that did all the key things - end of story. It was a much easier purchasing decision.

RED would be better off promoting 2 or 3 core product kits and just sticking everything else in the store. Especially in the Scarlet line. Let the 20% hardcore customers dig for the 80% of options.

I don't really know the exact solution... it's just too much to process and guys like us have owned RED's for quite a while now and followed everything since the start.